1 hr 17 min
#233- Facio Ergo Sum with Michael Alatsaris Dental Leaders Podcast
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- Marketing
This week’s episode reaches spots other podcasts miss as Payman sits down with dentist-turned-inventor Michael Alatsaris.
Michael shares his journey from a dissatisfied clinician and practice owner to a fulfilled product designer and entrepreneur, discussing the highs and lows of the painstaking process of bringing an innovative new toothbrush to market.
Enjoy!
In This Episode 00:02:30 - Choosing dentistry
00:06:40 - Practice purchase
00:16:25 - Challenges of practice ownership
00:22:25 - Exit
00:27:00 - Product design
00:30:50 - Problem-solution
00:38:25 - ErgoProx
00:44:00 - Prototyping and tooling
00:51:10 - Going to market
00:56:15 - Execution Vs ideation
01:03:40 - Challenging the status quo
01:05:35 - Blackbox thinking
01:08:10 - Marketing and trajectory
01:09:09 - Fantasy dinner party
01:12:02 - Last days and legacy
About Michael Alatsaris Former dental practice owner Michael Alatsaris is the inventor of the ErgoProx toothbrush for cleaning mesial and distal surfaces next to spacing.
This week’s episode reaches spots other podcasts miss as Payman sits down with dentist-turned-inventor Michael Alatsaris.
Michael shares his journey from a dissatisfied clinician and practice owner to a fulfilled product designer and entrepreneur, discussing the highs and lows of the painstaking process of bringing an innovative new toothbrush to market.
Enjoy!
In This Episode 00:02:30 - Choosing dentistry
00:06:40 - Practice purchase
00:16:25 - Challenges of practice ownership
00:22:25 - Exit
00:27:00 - Product design
00:30:50 - Problem-solution
00:38:25 - ErgoProx
00:44:00 - Prototyping and tooling
00:51:10 - Going to market
00:56:15 - Execution Vs ideation
01:03:40 - Challenging the status quo
01:05:35 - Blackbox thinking
01:08:10 - Marketing and trajectory
01:09:09 - Fantasy dinner party
01:12:02 - Last days and legacy
About Michael Alatsaris Former dental practice owner Michael Alatsaris is the inventor of the ErgoProx toothbrush for cleaning mesial and distal surfaces next to spacing.
1 hr 17 min