1 hr 2 min

#34 Accelerating product growth, user activation, and monetization ft. Adam Fishman (Product & Growth Advisor‪)‬ The Founder's Foyer with Aishwarya Ashok

    • Technology

00:00 Introduction and Welcome
03:10 Adam's Journey into Product and Growth
09:06 The Role of AI in Growth
10:48 Understanding Different Aspects of Growth
14:13 The Impact of Branding on Growth
14:53 The Patreon Rebranding Journey
27:59 The Role of Subscription Models in Consumer Products
32:06 The Importance of Pricing Experimentation
32:13 Understanding Your Customers and Their Pricing Expectations
33:02 The Art of Pricing and Value Proposition
33:43 Exploring Examples of Pricing Strategies in Different Industries
34:45 The Challenges of Monetization in Social Media Platforms
36:44 The Risks of Reckless Pricing Experiments
37:19 Understanding the Vitamin to Painkiller Product Spectrum
39:07 The Importance of Pricing Experiments in SaaS and Consumer Apps
40:18 The Role of User Psychology in Product Engagement
40:40 Strategies to Reduce Churn and Increase User Engagement
41:35 The Importance of Onboarding and User Motivation
45:04 The Role of Gaming Mechanics in User Onboarding
47:50 Understanding the Competition and Alternatives in User Time
55:07 The Intersection of Fatherhood and Professional Life

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Sponsor for this episode: Recast, the AI-powered marketing assistant to create podcast highlight videos, show notes, newsletters, and social posts. Try - https://recast.studio/

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When it comes to building products, the biggest lever that pushes the journey forward is the signal of growth. The type of growth where users feel the joy of retaining with your product, the one where your company metrics such as signups and revenue take a happy upward curve. We must have probably heard “Oh that’s a growth problem” way too many times, whenever there’s a challenge with pushing the product to the wider world. So then how does one cross this chasm and see the better sides of growth?

Adam Fishman has built some of the fastest-growing consumer companies like Patreon, Lyft, and Imperfect Foods where he served across various roles like CPO, VP of Product & Head of Growth. From driving a company’s critical pivot and rebrand to helping a company scale to $100M revenue—Adam has been the face behind core product growth phases. He is the author of the FishmanAF Newsletter and the creator and host of the Startup Dad Podcast.

The conversation traverses from building products that grow, dealing with 'growth problems', the role of branding in a company's growth, intricate aspects of consumer applications, and transitioning to subscription models. Adam also touches upon the psychology affecting product engagement and shares insights on reducing churn. Towards the end, he delves into his podcast 'Startup Dad Podcast' and the unique blend of professional and personal topics he explores through it. Tune in to expand your understanding of product growth strategies and the ongoing shifts in the tech industry.

00:00 Introduction and Welcome
03:10 Adam's Journey into Product and Growth
09:06 The Role of AI in Growth
10:48 Understanding Different Aspects of Growth
14:13 The Impact of Branding on Growth
14:53 The Patreon Rebranding Journey
27:59 The Role of Subscription Models in Consumer Products
32:06 The Importance of Pricing Experimentation
32:13 Understanding Your Customers and Their Pricing Expectations
33:02 The Art of Pricing and Value Proposition
33:43 Exploring Examples of Pricing Strategies in Different Industries
34:45 The Challenges of Monetization in Social Media Platforms
36:44 The Risks of Reckless Pricing Experiments
37:19 Understanding the Vitamin to Painkiller Product Spectrum
39:07 The Importance of Pricing Experiments in SaaS and Consumer Apps
40:18 The Role of User Psychology in Product Engagement
40:40 Strategies to Reduce Churn and Increase User Engagement
41:35 The Importance of Onboarding and User Motivation
45:04 The Role of Gaming Mechanics in User Onboarding
47:50 Understanding the Competition and Alternatives in User Time
55:07 The Intersection of Fatherhood and Professional Life

--------------

Sponsor for this episode: Recast, the AI-powered marketing assistant to create podcast highlight videos, show notes, newsletters, and social posts. Try - https://recast.studio/

-----------------

When it comes to building products, the biggest lever that pushes the journey forward is the signal of growth. The type of growth where users feel the joy of retaining with your product, the one where your company metrics such as signups and revenue take a happy upward curve. We must have probably heard “Oh that’s a growth problem” way too many times, whenever there’s a challenge with pushing the product to the wider world. So then how does one cross this chasm and see the better sides of growth?

Adam Fishman has built some of the fastest-growing consumer companies like Patreon, Lyft, and Imperfect Foods where he served across various roles like CPO, VP of Product & Head of Growth. From driving a company’s critical pivot and rebrand to helping a company scale to $100M revenue—Adam has been the face behind core product growth phases. He is the author of the FishmanAF Newsletter and the creator and host of the Startup Dad Podcast.

The conversation traverses from building products that grow, dealing with 'growth problems', the role of branding in a company's growth, intricate aspects of consumer applications, and transitioning to subscription models. Adam also touches upon the psychology affecting product engagement and shares insights on reducing churn. Towards the end, he delves into his podcast 'Startup Dad Podcast' and the unique blend of professional and personal topics he explores through it. Tune in to expand your understanding of product growth strategies and the ongoing shifts in the tech industry.

1 hr 2 min

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