Ads vs. Subscription, Improve Inventory Selling Process, and AdBlockers (with Ben Aston from BWZ)

Ben (from BWZ) and Rob (from AdButler) sit together to chat about what's happening in AdTech these days. In this episode, they covered: 

- Subscriptions vs. Ads (using Netflix and Gaming sites as examples)

- Tricks for Publishers to improve their inventory selling process

- AdBlockers and (ethical) tips to bypass them.

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Watch the video version:

https://youtu.be/WltR5Njgpy0

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https://adbutler.com/

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