4 episodes

AdTech Unscripted is a monthly podcast where we invite adtech experts/influencers to have a quick chat with us about the trends and emerging techs and share tricks to survive the ad technology world.

AdTech Unscripted AdButler

    • Technology

AdTech Unscripted is a monthly podcast where we invite adtech experts/influencers to have a quick chat with us about the trends and emerging techs and share tricks to survive the ad technology world.

    Adtech Hiring, Retention, and Culture (with Matthew Hogg from Criteo)

    Adtech Hiring, Retention, and Culture (with Matthew Hogg from Criteo)

    In this episode, we invited Matthew Hogg. He is Vice President of Partnership at Criteo.

    Join the discussion as Matthew walks us through the leadership goals, hiring problems and solutions, and talks about his unique shoelace tying technique.

    Here are some highlights from the episode:

    [02:12] - Addressing the adtech hiring problems

    [09:20] - Tips for retaining the best talents

    [13:25] - A little about Criteo

    [16:00] - Third-party cookies and privacy

    [23:42] - Adblockers and our responsibility as an industry

    Know more about us:

    https://adbutler.com/

    Find us on LinkedIn:

    https://www.linkedin.com/company/adbutler

    Or Twitter:

    https://twitter.com/ad_butler

    • 30 min
    Importance of Visitor Relationship Management for Publishers (with Dan Rua from Admiral)

    Importance of Visitor Relationship Management for Publishers (with Dan Rua from Admiral)

    In this episode, we invited Dan Rua. He is the CEO of Admiral. Previously, Dan spent decades in venture capital - mostly with media publishers.

    One of the companies he backed was Grooveshark - a music streaming service. This is when he noticed that music enthusiasts were some of the early AdBlock adopters.

    This led him to invest more into the problem and ultimately create Admiral to help publishers strengthen their relationship with visitors.

    Here are some highlights from the episode:

    00:00 - Introduction

    05:31 - Are acceptable ads really solving ad blocking problems?

    11:50 - Deep dive into visitor relationships

    17:24 - First-party data and publishers

    23:50 - Customer love and helping publishers grow

    --

    Know more about us:

    https://adbutler.com/

    Find us on LinkedIn:

    https://www.linkedin.com/company/adbutler

    Or Twitter:

    https://twitter.com/ad_butler

    • 32 min
    WFH, Hiring, and Networking in AdTech (with Ron Duque from WeatherBug)

    WFH, Hiring, and Networking in AdTech (with Ron Duque from WeatherBug)

    In this episode, we invited Ron Duque from WeatherBug; he is the Head of Advertising and Ad Tech Operations and has been a part of the adtech industry for around 20 years.

    He and Rob Janes from AdButler talked about everything from challenges faced by leadership in adtech to Star Wars to WFH. Here are the broad topics:

    1. Introduction

    2. Ron’s collection / background (psst! he is a StarWars fan)

    3. Work and home balance with hybrid WFH

    4. WFH culture and team building tips

    5. Hiring problem in adtech [and solution]

    6. Importance of networking in adtech

    --

    Know more about us:

    https://adbutler.com/

    Find us on LinkedIn:

    https://www.linkedin.com/company/adbutler

    Or Twitter:

    https://twitter.com/ad_butler

    • 31 min
    Ads vs. Subscription, Improve Inventory Selling Process, and AdBlockers (with Ben Aston from BWZ)

    Ads vs. Subscription, Improve Inventory Selling Process, and AdBlockers (with Ben Aston from BWZ)

    Ben (from BWZ) and Rob (from AdButler) sit together to chat about what's happening in AdTech these days. In this episode, they covered: 

    - Subscriptions vs. Ads (using Netflix and Gaming sites as examples)

    - Tricks for Publishers to improve their inventory selling process

    - AdBlockers and (ethical) tips to bypass them.

    --

    Watch the video version:

    https://youtu.be/WltR5Njgpy0

    Know more about us:

    https://adbutler.com/

    Find us on LinkedIn:

    https://www.linkedin.com/company/adbutler

    Or Twitter:

    https://twitter.com/ad_butler

    • 25 min

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