Amazon Legends Podcast Nick Uresin

Welcome to this week's episode, where we explore the transition from Amazon Vendor (1P) to Amazon Seller (3P) with Ruben Alikhanyan, founder of the PAS Remote E-commerce Department. With over a decade of e-commerce experience, Ruben shares tips and strategies for navigating this shift, covering essential steps, challenges, and practical advice. Learn how to maximize success in the 3P model, seize control of product listings, and leverage advertising tools. Tune in for insights on e-commerce strategy, team management, and project management, and discover how PAS supports brands in their e-commerce journey. Don't miss this enlightening conversation on mastering the move to Seller Central and unlocking growth opportunities in e-commerce.

Takeaways:


Control and Flexibility: Moving from Vendor to Seller Central provides more control and flexibility over pricing, inventory management, and marketing strategies.  Direct Engagement with Customers: Sellers have the opportunity to directly engage with customers, gather feedback, and build brand loyalty, which is not as feasible in the Vendor model.  Ownership of Product Listings: Sellers are responsible for creating and optimizing product listings, allowing for greater customization and optimization to enhance visibility and sales.  Fulfillment Options: Sellers can choose between Fulfillment by Amazon (FBA) or Fulfillment by Merchant (FBM), depending on their preferences and business needs. Revenue and Profit Margins: Sellers may experience higher revenue and profit margins due to the ability to set prices and manage costs more directly.  Customer Service: Sellers must handle customer service inquiries and issues directly, which requires a proactive approach to maintain customer satisfaction and reputation.  Advertising and Promotion: Sellers can leverage various advertising and promotional tools available through Seller Central to increase product visibility and drive sales.  Challenges and Considerations: Transitioning from Vendor to Seller involves certain challenges, such as managing inventory levels, navigating Amazon's seller policies, and optimizing product listings for search visibility.  Professional Assistance: Seeking professional assistance or consulting services can help sellers navigate the migration process more effectively and optimize their seller operations on Amazon.  Quote of the Show:

Catalog troubleshooting is a top priority because that's where you start. You need to know how to submit Flat Files, troubleshoot, and have patience with seller support. Advertising is crucial too, depending on your brand's complexity and SKU count. More knowledge will be required for effective management.

Links :

Website : https://pasagency.com/
Linkedin : https://www.linkedin.com/in/ruben-alikhanyan-558b07199/
Personal Email : ruben.a@pasagency.com

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Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.
Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to www.runviably.

Join us this week as we uncover the strategies for becoming a 7-figure seller on Amazon through the post-purchase process. Our guest, Mike Kaufman, brings nearly three decades of ecommerce expertise, co-hosting the podcast and pioneering online sales. Learn from Mike's insights on brand development, Amazon post-purchase strategies, and list building. Discover the secrets to optimizing the post-purchase experience, engaging customers, leveraging reviews, and providing exceptional service to build a loyal customer base. Mike shares actionable tips, including automation tools and value-added services, to elevate your Amazon business to 7-figure success. Don't miss this episode for invaluable advice on mastering the post-purchase process and taking your Amazon venture to new heights! Subscribe now for more insightful discussions on ecommerce and digital marketing.

Takeaways:
Understanding the Customer Journey: Recognize that the customer journey doesn't end with the purchase; it continues post-purchase.  Importance of Post-Purchase Experience: Emphasize the significance of the post-purchase experience in fostering customer loyalty and generating repeat business. Engage with Customers: Actively engage with customers after they've made a purchase to ensure satisfaction and encourage feedback. Leverage Reviews and Feedback: Utilize customer reviews and feedback to improve products and enhance the overall shopping experience.  Build Brand Advocates: Aim to turn satisfied customers into brand advocates who promote your products through positive word-of-mouth and referrals.  Provide Exceptional Customer Service: Offer exceptional customer service to address any issues or concerns promptly, thereby increasing customer satisfaction and loyalty.  Offer Value-Added Services: Consider providing value-added services such as warranties or loyalty programs to incentivize repeat purchases and customer retention.  Optimize Post-Purchase Communication: Optimize post-purchase communication channels to stay connected with customers and nurture long-term relationships.  Quote of the Show:

Start with something simple, tailored to your capabilities or budget. But ensure the process remains easy for the customer, minimizing clicks and confusion. Whether automated or not, ensure swift service from start to finish. Get them approved quickly and confidently stand behind your product.

Links :

https://ProtuffProducts.com
https://BrandFortressHQ.com
https://podcast.BrandFortressHQ.com
https://www.linkedin.com/in/protuffproducts/

Free Amazon Post Purchase Funnel Blueprint:
https://brandfortresshq.com/BluePrint


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Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.
Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to www.runviably.com/legends

In this week's podcast, join us as we explore expert strategies for beating the competition with brand building tactics on Amazon. Our guest, John Berggren, Marketing Director at Acquco, brings almost a decade of advertising experience, specializing in driving online sales for DTC and Amazon businesses. John shares invaluable growth hacks and insights, including his success in scaling Amazon businesses, such as taking one from $0 to $10 million in just 90 days. Discover how to optimize your product listings, leverage promotional opportunities, and create a strong brand presence on Amazon. Learn to adapt to changes in the platform's ecosystem and expand your sales beyond Amazon. Whether you're a seasoned seller or new to the game, John's actionable tips will help you elevate your brand and stay ahead of the curve. Tune in now for expert advice on mastering Amazon marketing with John Berggren! Like, share, and subscribe for more valuable insights to grow your online business.

Takeaways:
Leveraging brand building tactics: Utilizing strategies such as enhancing product listings, improving brand visibility, and optimizing keywords to stand out from competitors.  Creating a strong brand presence: Emphasizing the importance of establishing a recognizable brand identity through product differentiation, unique value propositions, and compelling storytelling.  Maximizing promotional opportunities: Taking advantage of pricing, coupon, and promotion options available on Amazon to attract customers and drive sales.  Adapting to changes: Remaining flexible and adaptive to changes in Amazon's ecosystem, including updates to algorithms, policies, and market dynamics.  Expanding beyond Amazon: Exploring opportunities to expand sales across multiple marketplaces beyond Amazon, thus diversifying revenue streams and reducing dependency on a single platform.  Finding growth opportunities: Continuously seeking new avenues for growth through marketing initiatives and product expansion, both within and outside the Amazon ecosystem.  Personalized customer engagement: Prioritizing customer satisfaction and engagement by leveraging tools such as notifications and promotions to enhance the shopping experience.  
Quote of the Show:

Video is tough; it's harder than making banners. But with AI tools and slideshows, you can utilize it effectively. It may not be cinematic, but it grabs attention. Once you see the impact, you'll realize the need to invest more in video production. 

Links :

Personal – LinkedIn: https://www.linkedin.com/in/johnberggren/ 
Acqu.co - LinkedIn: https://www.linkedin.com/company/acquco/
Acqu.co - Website: https://www.acqu.co/ 
Acqu.co -Facebook: https://www.facebook.com/Acquco/ 
Acqu.co -Twitter: https://twitter.com/acquco

Want To Level Up Your Business? Register With Our Sponsors

Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.
Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to www.runviably.com/legends

In this week's podcast, we explore strategies for winning sales in the competitive landscape of Amazon. Our guest, Kevin Gawronski, Founder of Gawronski Food & Beverage, shares insights from working with Food & Beverage + CPG brands. As a paid media agency, they specialize in optimizing Amazon, Retailer, and Direct to Consumer media to drive revenue. Kevin discusses market dynamics, competitive analysis, and developing a unique selling proposition. With Amazon's significance in driving revenue, he emphasizes the importance of optimizing listings, managing reviews, and effective marketing. Join us for expert tips and strategies to excel as an Amazon seller.

Takeaways:
Understanding Market Dynamics: Recognize the importance of understanding market dynamics to successfully compete on platforms like Amazon.  Competitive Analysis: Conduct thorough competitive analysis to identify gaps and opportunities within the market.  Unique Selling Proposition (USP): Develop a unique selling proposition that sets your brand apart from competitors and resonates with customers.  Value Proposition: Clearly communicate your brand's value proposition to potential customers to attract their attention and differentiate yourself from competitors.  Customer-Centric Approach: Adopt a customer-centric approach to product development and marketing to meet the needs and preferences of your target audience effectively.  Optimization for Amazon: Optimize your product listings on Amazon by focusing on keywords, product descriptions, and images to improve visibility and conversion rates. Review Management: Manage product reviews effectively to build trust and credibility with potential customers and improve your brand's reputation on Amazon.  Marketing Strategies: Implement various marketing strategies such as social media, content marketing, and influencer partnerships to expand your reach and drive sales.  Adaptability: Be adaptable and willing to adjust your strategies based on changing market conditions and customer preferences to maintain a competitive edge.  Transparency and Trust: Emphasize transparency and trust in your interactions with customers to foster long-term relationships and loyalty.  Quote of the Show:

Advertising success isn't just about spending dollars. It’s about surpassing averages. Manual campaigns test our hypotheses, while auto campaigns rely on algorithms to find profitable paths. Effective advertising means exceeding expectations.

Links :
Website: gawronskifb.comLinkedIn: https://www.linkedin.com/in/kevin-gawronski/Email: Kevin@gawronskimedia.comWant To Level Up Your Business? Register With Our Sponsors

Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.
Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to www.runviably.com/legends  and start your application today.

Join us on this week's episode of the eCommerce Insights Podcast as we sit down with Brian R Johnson, a seasoned eCommerce expert with a 16-year career focused on empowering Amazon brands. Brian shares invaluable insights from driving over $3.0 Billion in brand sales growth through innovative data-driven strategies. Learn how to leverage data and algorithms to gain a competitive edge in eCommerce, optimize SKU selection, and make data-driven decisions. Drawing inspiration from visionary creators like George Lucas and Gene Roddenberry, Brian emphasizes the importance of strategic vision and adaptability in staying ahead of the curve. Whether you're an established Amazon seller or an aspiring eCommerce entrepreneur, this episode provides actionable insights to elevate your game and thrive amidst fierce competition. Tune in now for expert tips on beating the competition with data and algorithms! Don't forget to like, share, and subscribe for more eCommerce tips and expert interviews! Let's conquer the eCommerce landscape together!

Takeaways:
Multi-Channel Approach: The plan is to adopt a multichannel, multi-marketplace strategy. Sellers are looking to expand beyond just the U.S. Amazon marketplace, indicating a broader market approach.Preference for Seller Central: Sellers prefer Seller Central over Vendor Central due to better reporting capabilities. This implies that having access to detailed data and analytics is crucial for decision-making and staying competitive.SKU Optimization: Sellers recommend having at least 10 SKUs selling within the same or similar subcategories for the best results. This suggests that optimizing SKU selection within specific niches can enhance competitiveness.Data-Driven Decision Making: Leveraging data and analytics for decision-making is emphasized. Sellers discuss the importance of situational analysis and week-to-week comparisons to understand market changes and competitor strategies.Continuous Improvement: Sellers emphasize the importance of continuously tweaking product details based on data insights. This includes monitoring changes in pricing, titles, and other factors to stay competitive. George Lucas Analogy: The discussion touches upon the success of George Lucas in building a franchise from nothing, highlighting the power of vision and execution. This analogy underscores the importance of strategic vision and effective execution in the competitive landscape. Quote of the Show:

Understanding the intricacies of data allows us to uncover unexpected patterns, revealing the weighted factors crucial for each subcategory. With this insight, we empower our users to focus where it matters most.

Links :

https://www.linkedin.com/in/brianrjohnsonppc/
https://www.deepm.ai/
Want To Level Up Your Business? Register With Our Sponsors

Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.
Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to www.runviably.com/legends  and start your application today.

In this week's podcast, join us as we explore Performance Marketing Principles for Success with Tye DeGrange, CEO of Round Barn Labs. Tye shares his journey from direct response work to founding Round Barn Labs, a San Francisco-based growth marketing consultancy. Discover Tye's insights on driving growth and traction for startups through performance marketing strategies. Gain practical advice and strategies for optimizing campaigns, emphasizing direct ROI and delivering value to the right audience. Whether you're a seasoned marketer or just starting out, this episode offers actionable insights for success in performance marketing. Tune in now and unlock the secrets to mastering performance marketing!

Takeaways:
Freedom to Pursue Passions: Performance marketing provides individuals with the freedom to pursue their passions and interests, rather than adhering to traditional career paths.  Supportive Environment: A supportive environment, including encouragement from parents, plays a crucial role in facilitating career growth and exploration within performance marketing.  Emphasis on Passion and Excitement: Parents and mentors emphasize the importance of pursuing work that one is passionate and excited about, driving individuals to explore fields like history, marketing, and brand connections.  Access to Resources: While resources may be limited initially, individuals within the performance marketing industry often gain access to valuable resources, enabling them to pursue their goals more effectively.  Networking and Mentorship: Performance marketing offers opportunities for networking and mentorship, allowing individuals to learn from experienced professionals and expand their knowledge base.  Cross-disciplinary Skills Development: Engagement in performance marketing fosters the development of cross-disciplinary skills, including marketing, brand management, and customer engagement, which are valuable for Amazon sellers.  Adaptability and Versatility: Individuals in performance marketing learn to be adaptable and versatile, traits that are highly beneficial in the dynamic and competitive landscape of e-commerce, including Amazon selling.  Continuous Learning: Success in performance marketing often requires a commitment to continuous learning and staying updated on emerging trends and technologies, which can directly benefit Amazon sellers.  Quote of the Show:

Optimizing for conversion means understanding the warm-up needed for traffic. Whether it's a review page, a listicle, or a detailed description, knowing your audience is key to success.

Links :

LinkedIn : https://www.linkedin.com/in/tyedegrange/
Website : https://www.roundbarnlabs.com/

Want To Level Up Your Business? Register With Our Sponsors

Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.
Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to www.runviably.com/legends  and start your application today.