Anand and Anil’s 2024 Predictions on AdTech and MarTech The Voiro Podcast

[Voiro Podcast - Season 5 Episode 12] Join Anand Gopal and Anil Karat in the latest Voiro Podcast episode as they kick off the year by dissecting adtech and martech predictions. Here’s the rundown:


1️⃣ Content Radar: Anand and Anil spill the beans on what's capturing their content attention lately.


2️⃣ Google's Cookie Saga: Anand leads with predictions on Google's move to retire 3rd party cookies, prompting Anil to unravel the historical significance and the potential impact on the advertising landscape.


3️⃣ AI Revolution: Anand predicts AI's role in shaping contextual ads and automating creative production. Anil weighs in on the dual facets of AI, especially with major elections looming in 2024.


4️⃣ Digiday Insights: Anand shares his perspectives on Digiday's bold predictions, from Netflix's stance to Amazon's growth and the future of big advertisers.


5️⃣ Bundling for Success: Anil forecasts 2024 as the year of bundling, emphasising its potential to expand audience reach and streamline subscriptions for businesses.


6️⃣ First Party Data Dominance: Anil wraps up with insights into the growing importance of first-party data, focusing on efficient ad spending and robust ad dollar tracking.


Don't miss this riveting episode! Tune in now: https://voiro.com/podcast/anand-anil-2024-adtech-martech-predictions


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Evan Shapiro, Google, Digiday, Netflix, Amazon, Lex Friedman, AdExchanger


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