Audience Engagement and The Role of Data, Content and Quality Ads

Kavita Shenoy and Anil Karat talk about all that’s happening in the world of audience targeting and the role tech plays in it.

⚡️Audience targeting and making the audience more accessible 

⚡️NBC’s #One23 Conference on audience engagement

⚡️What a publisher’s workforce going to look like in the future and the role of data engineering

⚡️IAB’s Guidelines on data clean room standards 

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✅NBC’s #One23 conference and Kelly Abcarian on quality of content and its impact on the ad ecosystem

✅ Dumbstruck Inc, EDO Inc on the emotional resonance of ads

✅ AdExchanger

✅ Google

✅ Meta

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#advertising #audience #content #data