Billboards, Magazines & 10 Ways to Wreck Your Ad The Ad Guys' Podcast

10 Ways to Wreck Your Ad

1. Outline your newspaper/magazine ad with Buy Now, Buy Now, Buy Now
2. Have nine tiny images
3. Layer an image over an image over an image
4. Have 2 or more paragraphs
5. Voice your own radio commercial with your odd voice - or have
your son or daughter do it
6. Star in your own TV ad and don't rehearse
7. Put 3 or 4 graphs in your magazine or newspaper ad
8. Place your company name, real big at the top of the ad
9. For direct mail, have 9 focuses of interest
10 . Have your IT guy or gal write your ad copy for your website