11 episodes

Chances are you didn't start your business to be an advertiser. More than likely you had a passion for a product or you felt a natural talent and calling to provide a service. We would bet you feel that marketing is a necessary evil that’s becoming more complicated every day. Many business owners are overwhelmed by the options and the number of channels, platforms, and formats available for their message.

We get it. We've been there. We work with business owners like you every day. We would bet that you generally lump all advertising into a big category, “an expense” you pour money into every month but have a hard time figuring out what is working and what's a waste. You get twenty, thirty, maybe fifty calls a week from some company with a magic cure or silver bullet to solve all your marketing worries.

We get that too. We don't have magic cures or silver bullets that you can plug in and play. The truth? Marketing is work. You cannot just hand it off to a friend or family member, trusted employee, or hired hand. You've got to be involved. It's your money. It’s your business and you should be vested in it if you expect it to work for you.

You need to have a clear idea of the message you want presented. You should have a basic understanding of how the different advertising channels work.

The Ad Guys' Podcast The Ad Guys

    • Management

Chances are you didn't start your business to be an advertiser. More than likely you had a passion for a product or you felt a natural talent and calling to provide a service. We would bet you feel that marketing is a necessary evil that’s becoming more complicated every day. Many business owners are overwhelmed by the options and the number of channels, platforms, and formats available for their message.

We get it. We've been there. We work with business owners like you every day. We would bet that you generally lump all advertising into a big category, “an expense” you pour money into every month but have a hard time figuring out what is working and what's a waste. You get twenty, thirty, maybe fifty calls a week from some company with a magic cure or silver bullet to solve all your marketing worries.

We get that too. We don't have magic cures or silver bullets that you can plug in and play. The truth? Marketing is work. You cannot just hand it off to a friend or family member, trusted employee, or hired hand. You've got to be involved. It's your money. It’s your business and you should be vested in it if you expect it to work for you.

You need to have a clear idea of the message you want presented. You should have a basic understanding of how the different advertising channels work.

    Repeat Customers

    Repeat Customers

    How do you contact existing customers? What do you say? How often do you say it?

    • 31 min
    The Ad Guys Podcast 11 Predictions and Principles 2019

    The Ad Guys Podcast 11 Predictions and Principles 2019

    John and Tim Bob give you their predictions for the coming year and recap the basic advertising principles for the Insider's Guide to Effective Advertising

    • 27 min
    The Ad Guys Podcast Ten SEM-Budgeting

    The Ad Guys Podcast Ten SEM-Budgeting

    John and Tim Bob talk Search Engine Marketing and Budgeting for 2019

    • 29 min
    SEO = Search Engine Optimization

    SEO = Search Engine Optimization

    If people can't easily find you on the web - well... they won't visit your web site and if they don't visit your web site, well...

    • 31 min
    Radio

    Radio

    Radio is everywhere, it's targetable, it's free and it's still affordable and viable in this changing advertising landscape. This is how to buy radio, what to ask for, trends in radio and much, much more.

    • 29 min
    Billboards, Magazines & 10 Ways to Wreck Your Ad

    Billboards, Magazines & 10 Ways to Wreck Your Ad

    10 Ways to Wreck Your Ad

    1. Outline your newspaper/magazine ad with Buy Now, Buy Now, Buy Now
    2. Have nine tiny images
    3. Layer an image over an image over an image
    4. Have 2 or more paragraphs
    5. Voice your own radio commercial with your odd voice - or have
    your son or daughter do it
    6. Star in your own TV ad and don't rehearse
    7. Put 3 or 4 graphs in your magazine or newspaper ad
    8. Place your company name, real big at the top of the ad
    9. For direct mail, have 9 focuses of interest
    10 . Have your IT guy or gal write your ad copy for your website

    • 35 min

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