The world of content marketing is filled with so many possibilities that in no time it can become very overwhelming and confusing. So this episode is dedicated to making sense of content marketing so that serves and sells.
The host Roshni Baronia is in conversation with Marissa Pick, who specializes in digital transformation, social media strategies, and personal branding. Together they peel back the layers of how content marketing can work for small businesses.
She also discusses The steps to identify your audience and what they want to see from you The variety of ways to share your content, includes blog posts, social media, email marketing, and more.
Here are some steal-worthy points that are being discussed in this episode:
How should one decide which channel of content marketing is best suited for them? Best practices for the top channels that small business owners can use for content marketingTips and strategies for selling through contentPodcasting trends from the lens of a digital media strategist
Check out the episode to learn more…
About the Guest
Marissa Pick is the founder of Marissa Pick Consulting LLC, where she provides
strategic consulting focused on Digital Transformation, Content Marketing, Social Media Strategy, Personal Branding, and more. She utilizes strong communication skills to interface with key influencers and decision-makers and provides training and ongoing development while helping to strengthen stakeholder relationships. She has a proven aptitude for increasing traffic, driving sales & revenue, and a proven ability to improve the overall digital experience.
Honors include being named as one of Marketing Insider Group’s Top B2B
Marketing Experts to Follow, named as one of Design Rush’s Top 30 New Jersey digital marketing agencies, included by CVENT as one of the 20 Event Professionals You Should be Following, and more.
Marissa holds a Master of Public Administration from Fairleigh Dickinson University, where she graduated with Honors. She received her B.A. in American Studies from Brandeis University.
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To get in touch with the host Roshni Baronia visit: www.roshnibaronia.com
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