51 min
S1 Ep4 : Evolution of Healthcare PR All About PR
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- Marketing
Healthcare PR was a niche until about earlier this year. Not anymore. Every vertical in PR is being asked to double up or get experienced consultants or add this expertise to their repertoire this year. What is unique about this vertical of PR? Why is it essential for someone in lifestyle or technology to add this expertise to their offerings? How does it work? What are the local, national and global repercussions if you miss this boat?
To answer this and more, in this episode we have with us Rimmi Harindran Regional Head of Communications - APAC Global Head of Communications General Medicine & Endocrinology (Interim) Merck Healthcare who speaks to us about the subject.
This episode is by a special arrangement with PRPOI - A space dedicated to upskilling for PR & Communication professionals!
Season 1 - Episode 4
Healthcare PR was a niche until about earlier this year. Not anymore. Every vertical in PR is being asked to double up or get experienced consultants or add this expertise to their repertoire this year. What is unique about this vertical of PR? Why is it essential for someone in lifestyle or technology to add this expertise to their offerings? How does it work? What are the local, national and global repercussions if you miss this boat?
To answer this and more, in this episode we have with us Rimmi Harindran Regional Head of Communications - APAC Global Head of Communications General Medicine & Endocrinology (Interim) Merck Healthcare who speaks to us about the subject.
This episode is by a special arrangement with PRPOI - A space dedicated to upskilling for PR & Communication professionals!
Season 1 - Episode 4
51 min