[GREATEST HITS] 29: How This BDR Got 260% of her Quota and Rookie of the Quarter in Q1 (Top SDR Strategy): no sequences, and no cold emails - Holly Allen, BDR at Deel SDR Game - Sales Development Podcast

3 takeaways from this episode:


Social selling: using voice notes, and videos
Social selling with different buyer personas than sales and marketing leaders
How to overcome the fear of cold calling

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For more prospecting and sales development tips, join 2,611 SDRs getting the newsletter here: ⁠⁠⁠⁠https://sdrgame.substack.com/⁠⁠⁠⁠

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Welcome to Episode 28, where we immerse ourselves in the world of a top-performing BDR, Holly Allen of Deel.

She exceeded her target by 260%, got the 'Rookie of the Quarter', and 'Influencer' awards all in Q1.

Join us as we deep dive into:


Dropping sequences and emails for LinkedIn, voice notes, and cold calling
Targeting new accounts
LinkedIn Sales Navigator lists
Prospecting triggers
Video prospecting
Follow-ups
Cold calling: Overcoming fears, effective end-call strategies, and time management



(0:00) Top BDR at Deel

(2:07) No sequence, and no emails

(4:52) Why Social selling

(7:43) How to go after a new account

(9:27) LinkedIn Sales Navigator lists

(10:53) Triggers for prospecting

(13:34) LinkedIn voice note

(17:47) Voice note and a message?

(19:19) Follow up after the voice note

(20:14) Video prospecting

(23:29) Multithreading

(24:18) Cold calling

(30:07) End of a cold call

(30:39) How to manage your time with social selling and cold calling

(32:01) How to overcome the fear of cold calling

(34:18) Social selling with CFOs and HR leaders

(36:39) Favorite tool for prospecting on LinkedIn

(37:14) Favorite resource to grow as an SDR

(38:22) Advice for new SDRs



Follow Holly: ⁠⁠⁠

LinkedIn ⁠https://www.linkedin.com/in/hollyallen1/⁠

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Follow me on LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/in/elriclegloire/⁠


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