Outbound Kitchen - B2B Sales Podcast

Elric Legloire - The Outbound Chef
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Outbound Kitchen - B2B Sales Podcast

Hey Chef, welcome to the Outbound Kitchen! I’m Elric Legloire, your host. The go-to podcast to scale outbound, and turn it into your #1 growth engine. - Cold calls, emails, and social selling. - Building, hiring, and scaling outbound teams. - Creating an outbound motion from scratch. - Using AI to optimize outbound. The goal? A predictable outbound pipeline for your B2B SaaS business. Tune in for solo episodes, interviews, AMAs, and chats with B2B SaaS and GTM leaders. outboundkitchen.substack.com

  1. OK17: Inside Owner.com's $21M ARR Outbound Strategy: AI, Office, & 83% Hiring Success (Part 2)- Kyle Norton, CRO at Owner.com

    5 DAYS AGO

    OK17: Inside Owner.com's $21M ARR Outbound Strategy: AI, Office, & 83% Hiring Success (Part 2)- Kyle Norton, CRO at Owner.com

    ⁠⁠⁠📫 Subscribe to the Outbound Kitchen newsletter⁠⁠⁠⁠⁠⁠⁠ --- Ask: ⁠⁠⁠⁠⁠⁠⁠Submit your questions here⁠⁠⁠⁠⁠⁠⁠ (anonymous) --- Didn’t catch Part 1? Listen here: ⁠⁠https://outboundkitchen.substack.com/p/ok10-how-this-cro-brings-in-72k-arr ⁠⁠ --- Chef specials: - Internal AI use cases outperform external automation - In-office teams show 20-60% better performance metrics - Their outbound growth plans Kyle Norton, CRO at Owner.com, shares deep insights on AI implementation in sales, the shift to in-office work, and strategic annual planning. He discusses how his team leverages AI for internal processes rather than external automation, achieving remarkable results with tools like Avara for sales simulation and Momentum for CRM automation. Kyle reveals compelling data showing 20-40% faster ramp times and up to 60% higher activity rates for in-office teams, leading to Owner.com's recent office opening in Toronto. --- Who is Kyle Norton? CRO of Owner.com Host of the Revenue Leadership podcast (Pavilion Podcast) More context about the Owner's Sales team: - ACV: $5.5k - Sales Cycle Length: 4-7 days - Vertical SaaS: Restaurant industry - Buyer personas: Restaurant owners - Markets: North America Connect with Kyle: - On LinkedIn⁠⁠⁠: https://www.linkedin.com/in/kylecnorton/ - Listen to his Podcast: https://open.spotify.com/show/6y3nqT69DERySdns6Zz4WL?si=eae54b3029464a5c - Subscribe to his Newsletter: https://www.therevenueleadershippodcast.com/ --- When you're ready ⁠⁠⁠⁠⁠⁠⁠👨‍🍳 Want to work with me? Send me a DM⁠⁠⁠⁠⁠⁠ --- Connect with me ⁠⁠⁠⁠⁠⁠⁠📌 Connect on LinkedIn⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠📹 Subscribe on YouTube ⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠🐦 Connect on X ⁠⁠⁠⁠⁠⁠ --- Chapters: (00:00) - Kyle Norton and AI SDRs (01:12) The Pitfalls of AI SDRs (02:30) Successful AI SDR Strategies (06:40) Internal AI Use Cases (07:22) AI-Powered CRM and Momentum (09:18) AI Simulators and Training (18:35) Annual Planning and Outbound Strategy (24:23) Solving Problems as Revenue Leaders (24:52) Improving Book to Show Rates (28:14) Building Effective Habits (28:36) Nudge Theory in Sales (31:22) Hiring and Management Strategies (34:55) Remote vs. In-Office Sales Teams (42:37) Field Reps and Efficiency (44:09) Reflections and Future Plans

    49 min
  2. OK16: How this BDR smashed the record: 37 meetings in month 1, 2x the old record - Jacob McLeod, BDR, Customer Expansion at Nextiva

    26 JAN

    OK16: How this BDR smashed the record: 37 meetings in month 1, 2x the old record - Jacob McLeod, BDR, Customer Expansion at Nextiva

    ⁠⁠⁠📫 Subscribe to the Outbound Kitchen newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ --- Ask: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Submit your questions here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (anonymous) --- Chef's specials: - Preparation before day one determines month one success - Systems beat motivation in sales performance - Top performers organize differently than average reps In this episode: A masterclass in SDR excellence with Jacob McLeod, who shattered Nextiva's onboarding record by booking 37 meetings in his first month, double the previous record. We dissect his pre-day-one preparation, systematic approach to prospecting, and the mindset that separates top performers from average reps. Whether you're starting a new sales role or looking to level up your game, this episode is your blueprint for accelerated success. --- Here’s more context on Jacob’s team: They’re not doing cold outbound on customer acquisition. Their focus is outbound for customer expansion: reaching out to existing customers to drive more growth. --- Who is Jacob McLeod? BDR on the Customer Expansion team at Nextiva Connect with Jacob: On LinkedIn⁠⁠⁠ https://www.linkedin.com/in/jacob-mcleod-b80a69198/ --- When you're ready ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠👨‍🍳 Want to work with me? Send me a DM⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ --- Connect with me ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠📌 Connect on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠📹 Subscribe on YouTube ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠🐦 Connect on X ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ --- Chapters: (00:00) Thoughts on the Record (00:52) Background and Transition to Sales (01:10) Discovering the Record and Setting Goals (02:54) Strategy and Preparation Before Day One (05:26) Onboarding and Early Challenges (09:24) Organizing and Managing Time Effectively (18:35) Creative Approaches to Booking Meetings (22:28) Proudest Meeting and Handling Big Accounts (29:32) Staying Motivated and Consistent

    38 min
  3. OK15: 6 lessons from 2024 on Cold Outreach & Prospecting

    16 JAN

    OK15: 6 lessons from 2024 on Cold Outreach & Prospecting

    ⁠⁠⁠📫 Subscribe to the Outbound Kitchen newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ --- Ask: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Submit your questions here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (anonymous) --- In this episode, I’m sharing my top 6 lessons from 2024 about cold outreach & prospecting (outbound): personalized mini websites, account-based messaging, cold calling, branded caller IDs, targeting early adopters, and competitor-aware messaging. These strategies can help you scale outbound and turn it into your #1 growth engine. --- When you're ready ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠👨‍🍳 Want to work with me? Send me a DM⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ --- Connect with me ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠📌 Connect on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠📹 Subscribe on YouTube ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠🐦 Connect on X ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ --- Chapters: (00:00) Key Learnings from 2024 (01:31) Mini Websites (05:26) Account-Based Messaging (12:51) Cold Calling: Still King in 2024 (15:01) Branded Caller ID (16:58) Targeting Early Adopters (22:03) Competitor-Aware Messaging

    28 min
  4. OK14: How build a strong outbound culture with Prospecting Days (Guide) - Ralph Barsi, VP of Sales at Kahua

    11 JAN

    OK14: How build a strong outbound culture with Prospecting Days (Guide) - Ralph Barsi, VP of Sales at Kahua

    ⁠⁠⁠📫 Subscribe to the Outbound Kitchen newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ --- Ask: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Submit your questions here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (anonymous) --- 📌 Ralph's guide --- Chef's specials: What's a prospecting day? Implementing Successful Prospecting Days Preparing for a Prospecting Day In this episode, Ralph breaks down how he started prospecting days at ServiceNow and used them to build scalable outbound sales cultures. He’ll walk you through how to run successful prospecting days, tackle common challenges, and get your whole company involved in driving pipeline. You’ll learn why proactive prospecting is critical, how to avoid common mistakes, and how to use data and a little competition to keep the energy up. Plus, we’re sharing practical tips and a free guide to help you set up prospecting days in your own team. --- Who is Ralph Barsi? ​VP of Sales, Kahua ​Limited Partner, GTMfund Advisor, Scale Venture Partners Connect with Ralph: On LinkedIn⁠⁠⁠ https://www.linkedin.com/in/ralphbarsi/⁠ Subscribe to his newsletter: https://www.ralphbarsi.com/ --- When you're ready ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠👨‍🍳 Want to work with me? Send me a DM⁠⁠⁠⁠⁠⁠⁠⁠⁠ --- Connect with me ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠📌 Connect on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠📹 Subscribe on YouTube ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠🐦 Connect on X ⁠⁠⁠⁠⁠⁠⁠⁠⁠ --- Chapters: (00:00) The Importance of Outbound Prospecting (01:13) The Challenges of Prospecting (02:16) The Risks of Relying Solely on Inbound Leads (04:07) What is a Prospecting Day? (05:22) Implementing Prospecting Days at ServiceNow and Beyond (09:21) The Mechanics of a Successful Prospecting Day (13:01) Preparing for a Prospecting Day (17:40) Involving Different Teams in Prospecting Days (20:54) Handling Skepticism and Resistance (26:28) Success Stories and Metrics (28:52) Gamifying Prospecting Days (30:23) Key Takeaways and Lessons Learned, how to implement

    43 min
  5. [GREATEST HITS] 55. The Cold Calling Playbook for 2024: How to Book More Meetings on the Phone - Tips from an Elite Cold Caller Who Closed 15M+ - ☠️ Belal Batrawy, Founder of LearnToSell.io

    2 JAN

    [GREATEST HITS] 55. The Cold Calling Playbook for 2024: How to Book More Meetings on the Phone - Tips from an Elite Cold Caller Who Closed 15M+ - ☠️ Belal Batrawy, Founder of LearnToSell.io

    ⁠⁠⁠📫 Subscribe to the Outbound Kitchen newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ --- Ask: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Submit your questions here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (anonymous) --- 3 cold calling tips you'll learn in this episode for 2024: Understanding the purpose of outbound, and cold calling is crucial How to get prospects talking on cold calls with his 4-part framework for successful cold calls How to build credibility and authority with cold calling in 2024 ---- Join me in this episode as we unpack Belal Batrawy's playbook about cold calling. Belal is the Founder of ⁠LearnToSell.io⁠ and the Creator of ☠️ Death to Fluff. Belal's results: Personally closed 15m+ in sales through cold calling Top1 FM LinkedIn Sales Star Salesforce Top Sales Influencer Connect with Belal on LinkedIn: ⁠https://www.linkedin.com/in/belbatrawy⁠ Join Belal newsletter: ☠️ Death to Fluff ⁠https://deathtofluff.substack.com⁠ Cold Call Worksheet: ⁠https://www.linkedin.com/posts/belbatrawy_mic-drop-cold-call-worksheet-learntosellio-activity-7104176020257181696-ACM0 ⁠ --- 📬 For more prospecting and sales development tips, join 3,651 SDRs getting the SDR Game newsletter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sdrgame.substack.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with me on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/elriclegloire/⁠⁠⁠⁠⁠⁠⁠ --- Chapters (00:00) The Cold Calling Expert (01:12) Understanding the Purpose of Outbound (02:07) The Value of Disqualification in Outbound (03:05) The Mic Drop Method: Four Parts of a Successful Cold Call (05:27) Using the Mic Drop Method to Get Buyers Talking (06:25) The Four P's of the Mic Drop Method (08:12) Permission-Based Openers (08:41) Transitioning to the Problem Statement (09:40) Finding the Right Problem Statement (10:39) Provoke: Getting the Buyer Talking (13:31) Using Competitors to Provoke Conversation (15:27) Being Informed and Curious in the Conversation (16:53) Passing the Mic to the Buyer and Leaning Back (21:46) Making Progress and Lowering Expectations (23:38) The Power of Self-Sourcing Pipeline (24:35) The Importance of Self-Diagnosis in Cold Calling (27:29) Avoiding the Pain Menu (30:50) Improving Through Self-Diagnosis Get full access to Outbound Kitchen at ⁠outboundkitchen.substack.com/subscribe

    34 min
  6. [GREATEST HITS] 61. How this Cold Caller booked 200+ meetings in 6 months (2024 Cold calling Playbook) - Sam Byassee, Ex-Cold Caller at Apex Revenue

    31/12/2024

    [GREATEST HITS] 61. How this Cold Caller booked 200+ meetings in 6 months (2024 Cold calling Playbook) - Sam Byassee, Ex-Cold Caller at Apex Revenue

    ⁠⁠⁠📫 Subscribe to the Outbound Kitchen newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ --- Ask: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Submit your questions here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (anonymous) --- 3 things you'll learn from the playbook of a top cold caller in 2024 How to meet your prospects in the buyer's pyramid Sam's favorite cold-calling opener How to engage prospects and encourage them to ask questions. Join me in this episode: Sam shares his cold calling playbook and discusses his approach to cold calling as a top performer. Sam Byassee was a cold caller at Apex Revenue and is now an Account Executive at TitanX (formerly Phone Ready Leads®). In the past 6 months at Apex Revenue, Sam: 100% 1:1 convos over the phone Booked 200 Meetings 870 Activated Leads: The prospect requested more info and a follow-up 3,200 completed Conversations: confirm the right person, get through a pitch, and place the prospect into the proper bucket Connect with Sam on LinkedIn: ⁠https://www.linkedin.com/in/sam-byassee-72b009152/⁠ --- 📬 For more prospecting and sales development tips, join 3,712 SDRs getting the SDR Game newsletter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sdrgame.substack.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with me on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/elriclegloire/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ -- Chapters (00:00) Cold Caller (01:24) Learning from Apex Revenue (03:43) Detaching from the Outcome (06:07) Segmenting the List (08:05) Account Segmentation (09:58) The Role of Apex Revenue (13:46) The Cold Calling Opener (15:39) Dissecting a Cold Call (21:20) Engaging Familiar Prospects (21:49) Building Genuine Interest (22:16) Adapting to Engage the Prospect (23:14) Skipping Parts of the Script (24:09) Handling Objections (24:39) Tracking Call Dispositions (25:06) Updating Call Results (25:36) Follow-up Strategies (26:04) Common Objections (26:28) Understanding the Prospect's Needs (27:27) Keeping the Prospect Talking (27:55) Boosting the Prospect's Confidence (28:52) Listening to Calls for Improvement (29:21) Flipping 'Not Interested' to 'Not Now' (30:19) Tracking Conversations and Activated Leads (31:17) The Four I's: Info, Intrigue, Intent, Interest (32:14) Improving the 'Not Interested' Metric (32:43) Asking Better Questions (33:10) Working on Openers and Delivery (34:06) Listening to Calls for Breakdowns (35:34) Understanding the Prospect's Needs (37:29) Avoiding Pitch Slapping and Feature Dumping (39:21) Trusting the Prospect's Timing (40:19) Focusing on Problems, Not Features Get full access to Outbound Kitchen at ⁠outboundkitchen.substack.com/subscribe

    44 min
  7. [GREATEST HITS] 56. How to Make a Great Cold Call: Key Lessons & Tips from 100K Cold Calls - Sheriff Shahen, Account Executive (AE) role at Deel

    30/12/2024

    [GREATEST HITS] 56. How to Make a Great Cold Call: Key Lessons & Tips from 100K Cold Calls - Sheriff Shahen, Account Executive (AE) role at Deel

    ⁠⁠⁠📫 Subscribe to the Outbound Kitchen newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ --- Ask: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Submit your questions here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (anonymous) --- 3 cold calling tips you'll learn in this episode for 2024: How to prep your cold calling sessions The Anatomy of a Great Cold Call How to measure your cold calling success ---- Join me in this episode as we dive into Sheriff Shahen's lessons and insights on cold calling. Sheriff has recently been promoted to an Account Executive (AE) role at Deel, previously serving as an Enterprise SDR. Sheriff's achievements include: Making 100,000 cold calls throughout his career Generating $3.5 million in pipeline at Deel in 2023 Q4 highlights: Achieving 113% of the SQO target and closing $140,000 in ARR Connect with Sheriff on LinkedIn: ⁠⁠https://www.linkedin.com/in/sheriff-shahen-384930164/⁠ --- 📬 For more prospecting and sales development tips, join 3,651 SDRs getting the SDR Game newsletter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sdrgame.substack.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with me on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/elriclegloire/⁠⁠⁠⁠⁠⁠⁠⁠ --- Chapters (00:00) Enterprise SDR (01:27) Early Days of Cold Calling (05:41) Transition to Enterprise Sales (09:01) Anatomy of a Successful Cold Call (15:41) Researching and Targeting Enterprise Accounts (19:01) Handling Common Objections (20:29) Competitor Differentiation (22:19) Measuring Call Call Success (24:07) Managing Fear and Anxiety (27:55) Common Mistakes in Cold Calling Get full access to Outbound Kitchen at ⁠outboundkitchen.substack.com/subscribe

    34 min
  8. [GREATEST HITS] 54. The Account-Based Prospecting Guide: How to Book Meetings with Top Enterprise Accounts, and SDR AE Relationship - Austin Jouett, B2B Catalyst

    29/12/2024

    [GREATEST HITS] 54. The Account-Based Prospecting Guide: How to Book Meetings with Top Enterprise Accounts, and SDR AE Relationship - Austin Jouett, B2B Catalyst

    ⁠⁠⁠📫 Subscribe to the Outbound Kitchen newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ --- Ask: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Submit your questions here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (anonymous) ---- Download his Sheet: Account Tracking and Opp Tracking⁠ 3 things you'll learn in this episode: How to Deep Dive into Each Target Account, Including Researching Competitors and Differentiators How to Personalize Outreach by Adding Human-Level and Business-Level Personalization How to Build Strong Relationships with Account Executives (AEs) Join me in this episode as we unpack Austin Jouett's playbook about Account-Based Prospecting. Austin is a former Senior Enterprise Sales Development Representative (NAM region) at Intentify Demand Austin's results: $2.8 million in generated revenue in less than two years. 2022 YTD attainment was 120% and YTD 2023 was 105% overall at Demandbase combined with Intentify Demand Top 30 under 30 Global SDR for 2023 Connect with Austin on LinkedIn: ⁠https://www.linkedin.com/in/austinjouett/⁠ ⁠Subscribe to his ⁠DnA Prospecting Newsletter⁠ --- 📬 For more prospecting and sales development tips, join 3,651 SDRs getting the SDR Game newsletter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sdrgame.substack.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with me on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/elriclegloire/⁠⁠⁠⁠⁠⁠ --- Chapters (00:00) Enterprise BDR (02:12) Approaching Account-Based Prospecting (03:31) Targeting Enterprise Companies (04:01) Deep Dive into Accounts (05:28) Finding Competitor Information (06:55) Using ChadGPT for Personalization (08:18) Human-Level Prospecting (13:13) Account Alignment with AEs (14:39) Opportunity Tracking Template (28:34) Being Curious and Genuine (39:14) Common Mistakes in Account-Based Prospecting (40:11) Advice for New SDRs (41:09) Treating People with Respect Get full access to Outbound Kitchen at ⁠outboundkitchen.substack.com/subscribe

    42 min
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About

Hey Chef, welcome to the Outbound Kitchen! I’m Elric Legloire, your host. The go-to podcast to scale outbound, and turn it into your #1 growth engine. - Cold calls, emails, and social selling. - Building, hiring, and scaling outbound teams. - Creating an outbound motion from scratch. - Using AI to optimize outbound. The goal? A predictable outbound pipeline for your B2B SaaS business. Tune in for solo episodes, interviews, AMAs, and chats with B2B SaaS and GTM leaders. outboundkitchen.substack.com

Information

  • Creator
    Elric Legloire - The Outbound Chef
  • Years Active
    2022 - 2025
  • Episodes
    101
  • Rating
    Clean
  • Copyright
    © Elric Legloire - The Outbound Chef
  • Show Website
    Outbound Kitchen - B2B Sales Podcast

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