Global loyalty experts discuss and debate the latest developments in the loyalty industry that will help you make your retention strategy more effective.
Podcast 12 - Loyalty finance and how it can make or break a business
In this podcast Phil Gunter and Stuart Dinnis look at how the financials of a loyalty programme work and how they have the potential to create beautiful businesses which connect the brand directly with customers and generate money in ways that are unique to the loyalty industry.
Podcast 11 - Covid - 19 - The Good, The Bad And The Ugly
In this podcast we look at how Covid- 19 has driven and accelerated change around the world and who the likely winners and losers and what brands can do to retain customer value. With Phil Gunter, Joanne Ward, David Feldman, David Canty, Adam Posner and Craig Grimshaw.
Podcast 10 - How Loyalty Analytics Can Add Value To The Business
In this podcast we explore how loyalty analytics can add value to your business by exploring common challenges, where we have seen loyalty work best and tips for getting the most from your analytics team. With Iain Pringle, Anthony Graham and Dicken Doe.
Podcast 9 - Covid Update And What Next
The Loyalty Podcast is back! In this episode we explore how the loyalty industry has responded and what how plans will evolve as the World emerges from lockdown. With Phil Gunter and Joanne Ward.
Podcast 8 - Loyalty In Crisis - Practical Tips And Advice
In this episode the team discuss what steps loyalty programmes can take to protect customers and businesses in times of crisis.
Podcast 7 - Do Redemptions Change Behaviour?
In this episode we explore what role redemptions play in building loyalty and give our tips on how to build a successful reward strategy.