Let's Talk Loyalty Paula Thomas

Today’s episode is available both in audio as “Let’s Talk Loyalty” and on video on www.Loyalty TV.
Our guest today, Ulf Gunnar Switalski, is a loyalty expert in Germany.
Ulf is the author of two books on how to use the loyalty programs from a consumer perspective, content which he also shares on his blog - Upgrade Guru.de
Three years ago, Ulf founded “The Bonus Awards” focused on recognizing excellence in the loyalty industry in Germany, then he expanded these awards to recognize loyalty leaders in Belgium and Netherlands.
Listen to hear insights, learnings and who the main winners were in these emerging loyalty awards for Europe.

Show notes
1) Ulf Gunnar Switalski
2) Upgrade Guru.de
3) The Bonus Awards
4) Press release Gallup Engagement Index 2022
5) Gallup Engagement Index Germany 2023: More than 7.3 million employees have internally resigned
6) Watch the full interview at www.Lotyalty.TV

This episode focuses on the new Canon Club Loyalty Programme – for all Canon fans across EMEA.
Today it has over 78,000 members, and there are lots of plans and ideas in play for how Canon will continue to grow and increase the loyalty of their very engaged customers. With Beth Simpson, the Customer Marketing Senior Manager at Canon Europe. Beth has over 20 years’ marketing experience, working in consumer electronics, membership and travel.
She loves working on brands that customers are passionate about, understanding customer needs and creating compelling marketing propositions.
 Today we will be learning about Beth’s favourite loyalty programmes, how Canon Club is building real customer engagement and all about their plans for the future.
Hosted by Charlie Hills
Show Notes
1) Beth Simpson
2) Canon Club Loyalty Programme
3) European Loyalty Whitepaper
4) Mando-Connect
5) YouGov

This week's episode of the "Wiser Loyalty" podcast series explores an advisory-led course from the Loyalty Academy™ curriculum, Key Success Factors in Loyalty Marketing (course #112). Our hosts today are ⁠⁠Bill Hanifin⁠ and Aaron Dauphinee from the Loyalty Academy faculty.
In this episode, Bill and Aaron discuss a key component to creating successful customer loyalty from your rewards program – the speed at which members accumulate enough points to be able to redeem for rewards is the earn velocity.  It is a critical factor that brands want to forecast, monitor, and then manage as an easy metric of program health.
In the Wiser Loyalty series, Bill and Aaron draw a theme each month based on the courses required to earn the Certified Loyalty Marketing Professional™ (CLMP™) designation and this is now the third month of this global loyalty education series.

Show Notes:
1) ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Aaron Dauphinee⁠⁠⁠⁠
2) ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Bill Hanifin⁠⁠⁠⁠
3)  ⁠⁠⁠⁠⁠⁠⁠The Wise Marketer 

This episode is available in audio format as “Let’s Talk Loyalty” and in video format on www.Loyalty.TV.

Today’s conversation features Under Armour, a leading inventor, marketer, and distributor of branded athletic performance clothing, footwear, and accessories.

Under Armour was originally launched in 1996 but only recently launched its loyalty proposition for customers.

Joining us today to share the story of this program is Nandika Suri, VP, Global Loyalty, CRM and Personalization at Under Armour.

Nandika shares how her insights from more than sixteen years in the airline loyalty sector were invaluable in guiding Under Armour’s transformation from its initial vision to become the “UA Rewards” program, which has already proven hugely succesful and enrolled nearly 3 million members in its first six months alone.

Show notes:
1) Under Armour
2) “UA Rewards”
3) Nandika Suri
4) Watch the full interview at www.Loyalty.TV

Join Carly Neubauer, Co-Founder of Elevate Loyalty, as she dives into a revealing discussion with Amanda Cromhout, the esteemed CEO and Founder of Truth. In this episode of Let’s Talk Loyalty, Carly and Amanda explore the latest findings from the Truth & BrandMapp Loyalty Whitepaper.
Amanda's groundbreaking loyalty research study, sheds light on key insights, intriguing statistics, and emerging trends within the loyalty landscape. With Amanda's extensive expertise and captivating insights, listeners are in for an enlightening journey through the world of customer loyalty.
Show Notes:
1) Amanda Cromhout
2) Truth
3) Truth & BrandMapp Loyalty Whitepaper
4) Carly Neubauer
5) Elevate Loyalty

Bill Hanifin and Aaron Dauphinee from the Loyalty Academy are back with another episode of the "Wiser Loyalty" podcast series. 
They continue exploring Key Success Factors in Loyalty Marketing (course #112) from the Loyalty Academy™ curriculum. In this week’s episode, Bill and Aaron, lean into the importance of understanding that all customers shouldn’t be treated the same and the success that can come in doing this through the utilization of program tiers (in various forms).
In the Wiser Loyalty series, Bill and Aaron draw a theme each month based on the courses required to earn the Certified Loyalty Marketing Professional™ (CLMP™) designation and this is now the third month of this global loyalty education series.

Show Notes:
1) ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Aaron Dauphinee⁠⁠⁠⁠
2) ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Bill Hanifin⁠⁠⁠⁠
3)  ⁠⁠⁠⁠⁠⁠⁠The Wise Marketer