Measuring Human Attention to Viewing Ads with Lava Kumar (Entropik‪)‬ The Voiro Podcast

[Voiro Podcast - S4E12] We are all bombarded with a ton of ads on the web, on TV, ads inserted while listening to music or podcasts, etc. Have you ever wondered if someone can measure how we react to ads? If you are from the advertising industry or just a keen boffin who wants to understand human behaviour, you will love this episode.Anand Gopal is back in the hot seat, this time with our good friend Lava Kumar (Founder, CPO of Entropik) as a special guest. Kumar is building some interesting ...