Muhammad Younas on Community Building: Season 5, Episode 5 Modern SaaS Finance with Sage

Please join me for a thoughtful discussion with Muhammad Younas, the CEO and Founder of
vFairs. vFairs is an event technology platform that powers virtual, hybrid & in-person events, and Muhammad has worked with me on building customer communities, so that birds-of-a-feather congregate together to help each other grow and get better.

With this background, Muhammad and I discuss:

- Why is community building so important in building a durable company?

- How can CFOs quantify the value of a community to justify the investment?

- What works best for virtual events?

- And for in-person events?

- What are the best ways to build a community?

- What are tips on what to avoid?



The Modern SaaS Finance Podcast is created for CFOs, Controllers, FP&A, Revenue Operations, and other members of the finance community in fast growth SaaS companies. We discuss subscription and usage billing models, revenue recognition, SaaS metrics, forecasting and other key functions on driving the cash flow and trajectory of a firm on its path to IPO.  Thank you for joining us, and please subscribe to our weekly podcast.