SaaS Metrics School Ben Murray

In episode #196, I address the foundation of CAC in this four-part series. Today, let’s talk PLG and SLG. And segmenting your CAC.

- SLG and PLG impact on CAC

- Don’t forget to segment your CAC

The foundation of CAC blog post.

In episode #195, I address the foundation of CAC in this four-part series. Today, about the metrics that use CAC as an input. And what’s your prize?

- CAC feeds these metrics

- What’s your prize? Very important to define

Learn more about CAC here!

In episode #194, I address the foundation of CAC in this four-part series. Today, let’s talk data sources. Where do we source CAC data?

- SaaS P&L

- Bookings data or your MRR schedule

Foundation of CAC blog post.

In episode #193, I address the foundation of CAC in this four-part series. Today, let’s define CAC. It’s not as obvious as it seems.

- Begins with your general ledger and your SaaS P&L

- Gross CAC, customer acquisition cost\

Blog post on CAC: https://www.thesaascfo.com/the-foundation-of-customer-acquisition-costs-cac/

In episode #192, I address the relevant SaaS metrics when hitting the big $10M ARR milestone. If you are a founder who is still far away from 10M, it’s good to understand what you’ll need at that point.

- Do SaaS metrics matter?

- What financial metrics do I need?

- The 4 key finance data sources

Grab my 5 Pillar Framework here: https://www.thesaasacademy.com/pl/2148255133

In episode #191, I address the data that is worth its weight in gold. You will always be asked for this data when buyers are evaluating your SaaS business.

- The golden data

- Where do you source this data?

Grab my resource to create your MRR schedule here: https://www.thesaasacademy.com/pl/2148292708