The BEST Way to Optimize Campaign Placements for Sponsored Products & Sponsored Brands in Amazon PPC That Amazon Ads Podcast

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We’ve covered this topic before… and we’re doing it again.

And we're doing it BETTER.

We’ve refined our formulas (formulae?) and built out the strategy for Sponsored Brand placements so that YOU can take your ads to the next level.



Get the Campaign Placement Calculator here!



CHAPTERS:

00:00 - Introduction

03:01 - Sponsored Products Campaign Placement Calculator

05:58 - Grouping Campaigns Together for Better Data

07:20 - Always Have One Sponsored Products Placement at 0%

10:39 - Difference and Caveats for Sponsored Brands Placements

16:58 - How to Calculate Campaign Placement Adjustments for Sponsored Brands

29:10 - The BIG Mistake Others Make with Campaign Placements and Bids

33:20 - Final Thoughts



🔗Connect with Stephen & Andrew on LinkedIn:

Stephen: https://www.linkedin.com/in/stephen-noch/ 

Andrew: https://www.linkedin.com/in/andrewbailiff/ 



🎙️Follow That Amazon Ads Podcast: 

LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ 

YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast 



👋Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. 

Stay tuned for the next episode, next week, same place!

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