51 episodes
That Amazon Ads Podcast Stephen Noch and Andrew Bailiff
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- Business
There are "best practices" and there are practices that get best results.
We're here to teach you the latter.
We separate the signal from the noise to provide a no-BS approach to Amazon Advertising. That Amazon Ads Podcast is detailed, technical, and (sometimes) funny. We hope you'll take some of what we've learned over the past several years to grow your business through Amazon Advertising.
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Why Does Lowering CPC Increase ACOS?
Get our FREE Amazon PPC bid optimizer: https://adlabs.app/
Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG
Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/
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🔗Connect with Stephen & Andrew:
Stephen: https://www.linkedin.com/in/stephen-noch/
Andrew: https://www.linkedin.com/in/andrewbailiff/
🎙️Follow That Amazon Ads Podcast:
LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/
Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast
YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast
👋Closing Remarks:
If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn.
Stay tuned for the next episode, next week, same place!
#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness -
Scaling Your Amazon Brand through Off-Amazon Tactics (with Brett Messieh)
Get our FREE Amazon PPC bid optimizer: https://adlabs.app/
Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG
Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/
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On today’s milestone 50th episode, we bring on the friend who inadvertently made us do this podcast for almost an entire year just to get him on. You won’t want to miss this one.
He shares how deploying an “Omni-Channel” media strategy off-Amazon helped his brand rapidly scale ON Amazon. We talk about:
1️⃣ Why you shouldn’t “Put all your eggs in one basket” on Amazon
2️⃣ The ROI of deploying to other advertising platforms
3️⃣ Tools for solving the attribution dilemma in the omni-channel landscape
4️⃣ The blue ocean opportunity still on Amazon
🔗Connect with Stephen & Andrew on LinkedIn:
Stephen: https://www.linkedin.com/in/stephen-noch/
Andrew: https://www.linkedin.com/in/andrewbailiff/
🎙️Follow That Amazon Ads Podcast:
LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/
YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast
👋Closing Remarks:
If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn.
Stay tuned for the next episode, next week, same place!
#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness -
Does PPC Actually Help with Organic Ranking on Amazon? (with Carly McMillen)
Get our FREE Amazon PPC bid optimizer: https://adlabs.app/
Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG
Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/
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CHAPTERS:
00:00 Introduction
02:15 Meet Carly McMillen
04:00 Does PPC help with Organic Ranking?
06:30 The "Customer Happiness" Index
9:35 Why SEO Doesn't Always Work
13:37 How PPC can sometimes HELP your organic rank
20:52 How PPC can sometimes HURT your organic rank
22:45 Using Deals to boost organic rank
28:17 Testing and Re-testing your keyword ranking strategies
34:19 Does Amazon like you?
37:55 Ranking strategies with Helium 10
40:00 Final Thoughts and Conclusion
▶️ Connect with Carly:
LinkedIn: https://www.linkedin.com/in/carly-mcmillen-39b9b511a/
Carly's Website: https://www.ppcfarm.com/
Email: carly@ppcfarm.com
🔗Connect with Stephen & Andrew:
Stephen: https://www.linkedin.com/in/stephen-noch/
Andrew: https://www.linkedin.com/in/andrewbailiff/
🎙️Follow That Amazon Ads Podcast:
LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/
Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast
👋Closing Remarks:
If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn.
Stay tuned for the next episode, next week, same place!
#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness -
How to Determine Your Target ACOS in Amazon PPC
Get our FREE Amazon PPC bid optimizer: https://adlabs.app/
Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG
Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/
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CHAPTERS:
00:00 Introduction
02:53 Why Target ACOS Matters
04:30 The Key to Breakeven ACOS: Pre-Ad Profit Per Sale
16:59 The Nuances in Vendor Central
21:17 What to Consider with Target ACOS
23:31 The Strategy Behind Breakeven Advertising on Amazon
24:52 Diving Deeper into Advertising Strategies and Tactics
25:23 Understanding and Setting Target ACoS
27:37 Tactical Insights on Brand Defense and Keyword Targeting
30:55 Strategic Considerations for Ranking Keywords and Investment Levels
46:24 Final Thoughts on Target ACoS and Strategic Advertising
🔗Connect with Stephen & Andrew:
Stephen: https://www.linkedin.com/in/stephen-noch/
Andrew: https://www.linkedin.com/in/andrewbailiff/
🎙️Follow That Amazon Ads Podcast:
LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/
Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast
YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast
👋Closing Remarks:
If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn.
Stay tuned for the next episode, next week, same place!
#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness -
How Often Should You Optimize Bids on Amazon PPC?
Get our FREE Amazon PPC bid optimizer: https://adlabs.app/
Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG
Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/
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00:00 Introduction
02:21 Optimizing Bids: How Often Should You Do It?
03:17 The Nuances of Bid Optimization
12:20 Understanding Optimization Frequency and Its Impact
16:55 The Importance of Timing and Time Frames in Bid Optimization
21:38 Special Considerations for New Campaigns and High AOV Products
32:54 The Philosophy of Doing Nothing: When Not to Optimize
38:00 Closing Thoughts
🔗Connect with Stephen & Andrew:
Stephen: https://www.linkedin.com/in/stephen-noch/
Andrew: https://www.linkedin.com/in/andrewbailiff/
🎙️Follow That Amazon Ads Podcast:
LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/
YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast
👋Closing Remarks:
If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn.
Stay tuned for the next episode, next week, same place!
#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness -
Understanding Amazon Vendor Central Dynamics with Josh Cowan
Get our FREE Amazon PPC bid optimizer: https://adlabs.app/
Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG
Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/
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Today, we’re diving into the world of Vendor Central with former Vendor Manager and true expert, Josh Cowan.
We’ll be discussing many of the challenges facing Amazon Vendors and provide some thoughts on when it might be time to make the switch from Vendor to Seller.
▶️ Connect with Josh:
LinkedIn: https://www.linkedin.com/in/joshuatcowan/
🔗Connect with Stephen & Andrew:
Stephen: https://www.linkedin.com/in/stephen-noch/
Andrew: https://www.linkedin.com/in/andrewbailiff/
🎙️Follow That Amazon Ads Podcast:
LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/
YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast
👋Closing Remarks:
If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn.
Stay tuned for the next episode, next week, same place!
#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness
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