374 episodes

The Google Ads Podcast is here to help you achieve your business goals with Google Ads! Brought to you by Solutions 8, the global authority in the Google Ads space and one of the world's leading PPC agencies. Listen in to get the best PPC strategies, tutorials, tips, tricks, hacks, best practices, and REAL case studies. Go to Sol8.com to get help with your Google Ads

The Google Ads Podcast Solutions 8

    • Business

The Google Ads Podcast is here to help you achieve your business goals with Google Ads! Brought to you by Solutions 8, the global authority in the Google Ads space and one of the world's leading PPC agencies. Listen in to get the best PPC strategies, tutorials, tips, tricks, hacks, best practices, and REAL case studies. Go to Sol8.com to get help with your Google Ads

    The 7-Step Email System Working with Meta and Google Ads

    The 7-Step Email System Working with Meta and Google Ads

    Learn more about the email system that resulted in a significant revenue of $1.8M, with 32% of total revenue coming from email marketing and 81% from automated flows.
    Glen and Dan dive deep into the Elite Seven: the seven-step email system working with Meta and Google Ads, a customized Klaviyo email flow system developed by Dan. The episode shows a case study of a client managed by Dan for almost three years, highlighting the performance of their email marketing strategies with the system over the last 30 days and how it can help your business succeed, too.
    Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se...


    Related video:
    💰 Maximizing Profits with the New Solutions 8 Services: Google Ads + Facebook Ads + Klaviyo:   
     • 💰 Maximizing Profits with the New Sol...  

    0:00 The 7-Step Email System Working with Meta & Google Ads
    6:53 Abandoned Browse stage
    10:42 Welcome New and Return Customers
    13:57 Winback
    18:18 The length of the flow



    💣 The Ultimate Guide to Google Ads for 2023:   
     • The Ultimate Guide to Google Ads for ...  

    🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads
    on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

    This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

    💰

    • 21 min
    Google Ads Copy Hack Using Google Natural Language Tool and ChatGPT

    Google Ads Copy Hack Using Google Natural Language Tool and ChatGPT

    Learn the powerful combination of Google's Natural Language API Tool and ChatGPT for crafting compelling ad copy that grabs attention and drives results!
    In this episode, Glen shares his expert insights on leveraging these cutting-edge tools to optimize your ad campaigns. He walks you through his step-by-step process of using the cloud natural language tool to identify positive sentiment in ad copy and then using ChatGPT to generate engaging headlines and descriptions in the tone of legendary copywriters. Listen to this episode now.
    The text file for the prompt and the links referenced in the video are below:
    https://bit.ly/gnlt-prompt

    Links:
    Natural Language Tool - https://cloud.google.com/natural-lang...
    Git hub link for Professor Synapse - https://github.com/ProfSynapse/Synaps...
    Github link for Super Synapse - https://github.com/ProfSynapse/Super_...

    Related videos:
    ✍️ Three Tips for Writing Amazing Ad Copy + Bonus Tip for Improving Your Performance Max Ads:   
     • ✍️ Three Tips for Writing Amazing Ad ...  
    🔥 AI And Autonomous Agents: The Development In AI That Will Change The World Forever:   
     • 🔥 AI And Autonomous Agents: The Devel...  


    0:00 Google Ad Copy Hack Using Google Natural Language Tool and ChatGPT
    2:39 Using Super Synapse in ChatGPT 4
    a href="https://www.youtube.com/watch?v=9uaaBRJbces&t=566s" rel="noopener noreferrer"...

    • 9 min
    How We Doubled Revenue in Two Months by Switching From Performance Max to Standard Shopping

    How We Doubled Revenue in Two Months by Switching From Performance Max to Standard Shopping

    Carmen Lee, our Senior Client Manager, shares how we doubled a client's revenue in just two months by transitioning from Google Ads Performance Max to Standard Shopping.
    By switching to Standard Shopping, not only did it double the revenue, but it also increased the Media Efficiency Ratio (MER). They also gained more control over budget allocation and overall campaign optimization. Additionally, they differentiated themselves from competitors, attracting customers with lower-priced items who ended up purchasing full-priced products as well. Listen to this episode to learn how these strategic changes led to a significant increase in revenue and return on ad spend (ROAS) within a short timeframe.
    Related videos:
    🚀 Why I'm Moving Customers OFF of Performance Max:   
     • 🚀 Why I'm Moving Customers OFF of Per...  
    💣 New Hack to Create SUCCESSFUL PMax Feed Only Campaigns:   
     • 💣 New Hack to Create SUCCESSFUL PMax ...  
    💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER):   
     • 💣 The Secret to Google Ads Success: M...  
    💰 Google Ads Success Strategy: From $30k/Month to Six Figures With PMax:   
     • 💰 Google Ads Success Strategy: From $...  
    0:00 How We Doubled Revenue in Two Months by Switching From Performance Max to Standard Shopping
    2:00 Switching campaigns
    4:26 Differentiating your business from competitors


    Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se...

    💣 The Ultimate Guide to Google Ads for 2023:   
     • The Ultimate Guide to Google Ads for ...  

    🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google...

    • 7 min
    The Most Important Conversations To Have With Lead Gen Clients

    The Most Important Conversations To Have With Lead Gen Clients

    Communicating and asking questions to lead generation clients about their lead quality is one of the most important things you can do. This can ensure your campaigns are on the right track to generate the best possible leads. So what conversations should you initiate as a Google Ads manager?
    Our Client Manager Daniella Fisher and Client Management Team Lead Andrew Terpstra discuss what questions to ask and how to get ingrained in your client's CRMs so you can effectively manage lead quality and campaign performance for lead generation clients. Listen to this episode now.

    Connect with Daniella Fisher on LinkedIn:  
     / daniella-fisher-aabb48130  
    Connect with Andrew Terpstra on LinkedIn:  
     / andrewterpstra86  

    Related videos:
    ✅ To-Dos on Your First Call With a New Client:   
     • ✅ To-Dos on Your First Call With a Ne...  
    📧 Mastering Email Responses: Pro Tips for Dealing with Upset Clients:   
     • 📧 Mastering Email Responses: Pro Tips...  
    🔍 PPC Talks: What to Check Before Onboarding a Client:   
     • 🔍 PPC Talks: What to Check Before Onb...  
    🤝 What We've Learned About Effective Client Management:   
    a href="https://www.youtube.com/watch?v=lwgCeWqzM78&t=0s"...

    • 15 min
    Maximizing Profits with the New Solutions 8 Services Google Ads + Facebook Ads + Klaviyo

    Maximizing Profits with the New Solutions 8 Services Google Ads + Facebook Ads + Klaviyo

    Discover this comprehensive marketing matrix that integrates Google Ads, Meta Ads, and Klaviyo to maximize results—doubling client revenue in just six months. Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se...
    In this episode, our Specialists Manager, Glen Wilson, sits down with a new member of the Solutions 8 team, Facebook Ads and Klaviyo expert Dan Nikas, to talk about the new Solutions 8 digital marketing services. Specifically, they talk about the system that focuses on building awareness and engagement on social media platforms, nurturing leads through targeted email campaigns, and converting them into loyal customers. Listen to this episode to learn more.
    0:00 Maximizing Profits with Sol8’s New Services: Google Ads + Facebook Ads + Klaviyo
    5:42 The system Dan developed to create awareness and engagement
    9:21 Facebook eCom ads matrix
    14:58 Creating a loyalty campaign
    23:55 Case study where the matrix doubled revenue in six months
    💣 The Ultimate Guide to Google Ads for 2023:   
     • The Ultimate Guide to Google Ads for ...  

    🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads
    on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

    This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

    💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!
    Visit a...

    • 32 min
    How To Check The Google Ads Dashboard For Campaign Performance

    How To Check The Google Ads Dashboard For Campaign Performance

    Daniella Fisher, one of our awesome Client Managers, shares insights on monitoring Google Ads performance without using any third-party attribution tools.
    Daniella shares what she regularly checks on the Google Ads dashboard to ensure smooth account operation- key performance indicators (KPIs) aligned with client goals and preferences, past data, budget, etc. Learn more about it here.
    Related videos:
    📧 Mastering Email Responses: Pro Tips for Dealing with Upset Clients:   
     • 📧 Mastering Email Responses: Pro Tips...  
    🔍 PPC Talks: What to Check Before Onboarding a Client:   
     • 🔍 PPC Talks: What to Check Before Onb...  
    🤝 What We've Learned About Effective Client Management:   
     • 🤝 What We've Learned About Effective ...  
    🚀 Client Management Tips From The Pros: What To Do When Clients Go Rogue:   
     • 🚀 Client Management Tips From The Pro...  
    Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/

    💣 The Ultimate Guide to Google Ads for 2023:   
     • The Ultimate Guide to Google Ads for ...  

    🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads
    on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

    This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: a...

    • 7 min

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