33 min

State of Monetisation In Gaming and Thoughts On Seller Defined Audiences The Voiro Podcast

    • Technology

Welcome to the Voiro Podcast. In this episode Kavita Shenoy (CEO, Voiro) is joined by Adtech enthusiast and Chief Architect, Anil Karat to discuss two major topics:
Topic 1: Monetising gaming and game streaming - The hosts discuss the following points:
The state of monetisation in gaming and game streamingDifferent types of gaming audiencesAdvertising opportunities in gamingImmersive advertising in gamingInMobi’s report about growth in gaming advertisingTopic 2: IAB’s Supply path optimisation via SDA (Seller defined audiences) - The hosts discuss the following points:
Is there a need for SDA?Technical challenges in creating SDA cohorts (mapping custom IDs)SDA vs. 3rd party cookiesGoogle’s positive privacy pitchPerils of creating your own filter bubbleAdvertising and privacy: can they co-exist?Google | Dmexco | Inmobi | Apple | Fortnite | Netflix | Rooter | Indian Dream | Podcast | Twitch | YouTube | Adgully | Gamezop
👉 Learn about Voiro: https://voiro.com
👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast
👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro
👉 Follow us on Twitter: https://twitter.com/VoiroTech

Welcome to the Voiro Podcast. In this episode Kavita Shenoy (CEO, Voiro) is joined by Adtech enthusiast and Chief Architect, Anil Karat to discuss two major topics:
Topic 1: Monetising gaming and game streaming - The hosts discuss the following points:
The state of monetisation in gaming and game streamingDifferent types of gaming audiencesAdvertising opportunities in gamingImmersive advertising in gamingInMobi’s report about growth in gaming advertisingTopic 2: IAB’s Supply path optimisation via SDA (Seller defined audiences) - The hosts discuss the following points:
Is there a need for SDA?Technical challenges in creating SDA cohorts (mapping custom IDs)SDA vs. 3rd party cookiesGoogle’s positive privacy pitchPerils of creating your own filter bubbleAdvertising and privacy: can they co-exist?Google | Dmexco | Inmobi | Apple | Fortnite | Netflix | Rooter | Indian Dream | Podcast | Twitch | YouTube | Adgully | Gamezop
👉 Learn about Voiro: https://voiro.com
👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast
👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro
👉 Follow us on Twitter: https://twitter.com/VoiroTech

33 min

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