To The Point - Home Services Podcast RYNO Strategic Solutions

Imagine leaving everything behind in Cuba with the dream of a new start in America. That was the brave choice made by the father of our guest in this episode, Lauren Acosta-Huckleberry, who founded what would become a thriving family business, Acosta Heating, Cooling & Electrical in Charlotte, North Carolina.
Their family-owned business has achieved sustained growth, hitting over $10 million in annual revenue.
Lauren, now President of Acosta, took over the company with a vision to honor her father’s legacy while steering the business toward expansive growth. 
Under her leadership, Acosta not only continued to excel in HVAC but also strategically expanded into electrical services, multiplying their reach and doubling their impact.
Lauren's story and the continued growth of Acosta are largely due to embracing change and continuous growth. There are numerous lessons for any home services entrepreneur looking to scale.
Tune in to learn more!
Key Takeaways
Intro (00:00)
The growth of Acosta Heating to a large company (03:44)
Immigration, business, and family (08:14)
Business succession and leadership experience (13:33)
Leadership style, growth, and challenges faced in 2023 (18:17)
Using KPIs to coach field professionals (23:58)
Using KPIs and bottom-up budgeting to drive business success (29:15)
Continuous learning for business growth and success (36:45)
Scaling a business through strategic planning and organizational growth (41:46)
Networking and learning from others (47:11)
Additional Resources
➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/
Connect with Lauren Acosta-Huckleberry
Website: https://www.acostainc.com/
Instagram: https://www.instagram.com/acostaheatingcoolingclt/
Facebook: https://www.facebook.com/acostaheatingcoolingandelectrical/
LinkedIn: https://www.linkedin.com/company/acosta-heating-cooling/
TikTok: https://www.tiktok.com/@acostaheatcoolelectric
Twitter: https://twitter.com/acostainc
YouTube: https://www.youtube.com/@AcostaHeatingCoolingElectrical
  
To The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.

The home services industry is facing tough times – labor shortages, economic uncertainty, inflation, high interest rates, etc. 
As an entrepreneur, it's easy to feel overwhelmed. However, some key leadership skills could help you with these challenges.
In part 2 of this two-part series, leadership extraordinaire and former Green Beret Scott Mann explains the critical elements often overlooked by leaders, one of which could make all the difference in your team's success.
He teaches us to be "empathetic witnesses," truly understanding the pain points and aspirations of our team members.
Scott also stresses the importance of context. He explains how field professionals possess unique perspectives and experiences that offer crucial decision-making insights. Leaders who actively seek and value this context gain a more holistic understanding of their business, leading to better outcomes.
Beyond understanding our teams, Scott highlights the importance of sharing ourselves. He encourages leaders to be open and vulnerable, using their stories to build trust and motivate their teams.
Inspired by his background facing high-stakes situations, Scott shares leadership lessons that apply universally. What works in life-and-death circumstances works even better in business environments.
If you're ready to transform your leadership and build a team driven by connection and purpose, don't miss this powerful two-part conversation with Scott Mann. 
Key Takeaways
Intro (00:00)
Empathy in leadership, understanding staff pain (04:52)
Leadership, trust, and communication in various industries (09:54)
Techniques for effective communication (16:56)
Storytelling, leadership, and context in business (22:40)
Additional Resources
➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/
Connect with Scott Mann
Get all his books from the Website: https://scottmann.com/
Instagram: https://www.instagram.com/scottmannauthor/
Facebook: https://www.facebook.com/ScottMannAuthor/
LinkedIn: https://www.linkedin.com/in/davidscottmann/
Twitter/X: https://twitter.com/rooftopleader
YouTube: https://www.youtube.com/channel/UCYOQ7CDJ6uSaGvmfxYC_skQ/videos

To The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.

We often see leadership portrayed as grand strategies and sweeping decisions made in corner offices.
But the true power of leadership lies not at the top of the pyramid, but on the ground, in the everyday interactions between team members and leaders.
Today, we speak with Scott Mann, a retired Green Beret who led elite teams under intense pressure in some of the world's most complex conflict zones.
His experiences in Afghanistan and other conflict zones shed light on leadership dynamics that translate powerfully to the world of business.
He shares his profound insights on forging unbreakable trust, leading through chaos, and why the success of any organization hinges on the strength of relationships at the local level.
Some of the lessons he shared:
✅ Why "social capital" could be your most valuable asset, especially in tough times.
✅ How to lead a high-performance team without burning yourself out (Scott's personal battle with PTSD offers a powerful lesson).
✅ The surprising power of vulnerability: Why pretending to have all the answers can backfire on leaders.
✅ Practical tips for building strong connections with your local team members, even if you're managing remotely.
Listen to part 1 of the conversation to learn strategies you can implement immediately to become a more impactful and inspiring leader! 
Key Takeaways
Intro (00:00)
Importance of local context in leadership (12:04)
Building trust in low-risk situations (14:10)
Application of military leadership to civilian roles (19:15)
Personal struggles and the power of storytelling (24:14)
Harnessing personal challenges for leadership growth (28:23)
Additional Resources
➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/
Connect with Scott Mann
Get all his books from the Website: https://scottmann.com/
Instagram: https://www.instagram.com/scottmannauthor/
Facebook: https://www.facebook.com/ScottMannAuthor/
LinkedIn:https://www.linkedin.com/in/davidscottmann/
Twitter/X: https://twitter.com/rooftopleader
YouTube: https://www.youtube.com/channel/UCYOQ7CDJ6uSaGvmfxYC_skQ/videos

To The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.

In times like these in our home services industry, it's easy to lose sight of the core principles that make a contracting business thrive, regardless of size.
In this episode, Chris introduces his new cohost, Chad Peterman, a seasoned leader in the HVAC and plumbing industry. Chad brings a rich background in transforming operational practices and excelling in leadership.
Chad's journey wasn’t always smooth. Starting in a modest office, he faced the same challenges many contractors face today. How to motivate teams, optimize operations, and drive growth.
Through his dedication to leadership development and operational excellence, Chad transformed his business, achieving milestones many only dream of. Now, he’s ready to share these strategies with you!
In this revamp of the podcast, we're determined to deliver actionable advice, answer your burning questions, and inspire you to tackle the challenges we all face as we grow.
We’ll also cover the importance of understanding and implementing key performance indicators (KPIs) and how proper training can elevate a team's performance and business outcomes.
Tune in now to gain exclusive access to expert strategies and elevate your business practices! 
Key Takeaways
Introduction of Chad as new cohost [00:00]
Focus on business operations and leadership skills [03:56]
Discussion on the importance of KPIs and operational metrics [14:19]
Launching a new business initiative [20:39]
Risks and innovative approaches in marketing [27:38]
Commitment to improving industry standards [41:14]
Additional Resources
➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/
Connect with Chad Peterman
Website: https://www.petermanhvac.com/
Instagram: https://www.instagram.com/thepetermanbros/
Facebook: https://www.facebook.com/PetermanHVACIndianapolis/
LinkedIn: https://www.linkedin.com/company/petermanbros/
TikTok: https://www.tiktok.com/@petermanbros
YouTube: https://www.youtube.com/channel/UCW5U2lm25aOcW8amjO8gs_Q

To The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.

In the first part of our conversation with Mark Paup, owner of Golden Rule Plumbing, Heating, Cooling & Electrical, we talked about the fundamentals of building a home services business, including the importance of having streamlined systems and processes in place.
Now, in Part 2 of the conversation, we'll focus on digital marketing and financing strategies. These two are key for any home services business looking to succeed.
We'll discuss the struggle of generating quality leads through social media alone, how to strategically use financing options as a compelling call to action to increase sales, and the importance of being quick to respond to leads in the current market.
We'll also examine the power of data-driven marketing and why tracking marketing metrics is essential for evaluating the success of campaigns and making strategic adjustments.
Press play to learn how to generate leads using digital marketing for your home services business! 
Key Takeaways
Intro (00:00)
Declining financing approval rates and impact on HVAC business (03:05)
Bringing in-house marketing management for a growing business (06:54)
Hiring a marketing manager and the importance of trust and measurable success (09:06)
Marketing KPIs and evaluating progress (16:12)
Using technology to track lead sources and costs for home service businesses (18:51)
Marketing strategies for home services (21:54)
Growing a privately held business with estate planning and acquisitions (27:40)
Additional Resources
👉 Connect with Mark Paup:
Website: https://goldenrulephc.com/
Instagram: https://www.instagram.com/_goldenrulephc_/
Facebook: https://www.facebook.com/GoldenRulePHC
LinkedIn: https://www.linkedin.com/company/goldenrulephc/
TikTok: https://www.tiktok.com/@goldenrulephce
YouTube: https://www.youtube.com/@goldenruleplumbingheatingc8534
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➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/

To The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.

Growing a home services business takes grit, dedication, and the willingness to learn from successes and setbacks.
Mark Paup, owner of Golden Rule Plumbing, Heating, Cooling & Electrical in Des Moines, Iowa, knows this first-hand.
He's grown his company from a one-person business into a successful $30 million multi-trade enterprise.
In part 1 of this two-part series, Mark shares his entrepreneurial journey and the lessons he's picked along the way.
Mark discusses challenges, like the 2023 downturn and weather dependency for certain services. He also talks about the need for pivots, like launching proactive A/C system checks early during unseasonably warm weather.
Adapting to challenges is a huge part of continued long-term success in home services.
We've covered a lot in Part 1, including process, people, and early hurdles. Tune in to learn more! 
Key Takeaways
Intro (00:00)
Business growth and acquisitions in the trades industry (06:52)
Customer service and community engagement (11:21)
Scaling a business and lessons learned (15:16)
Overcoming weather's impact on HVAC and plumbing businesses (20:21)
Employee retention strategies in a rapidly changing industry (25:38)
Incentivizing customer service representatives (30:20)
Additional Resources
👉 Connect with Mark Paup:
Website: https://goldenrulephc.com/
Instagram: https://www.instagram.com/_goldenrulephc_/
Facebook: https://www.facebook.com/GoldenRulePHC
LinkedIn: https://www.linkedin.com/company/goldenrulephc/
TikTok: https://www.tiktok.com/@goldenrulephce
YouTube: https://www.youtube.com/@goldenruleplumbingheatingc8534
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➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/

To The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.