Websites Decoded: Website Advice for Marketers | Website Design, SEO, UX, Conversion Optimisation & More Blend

Your website is a crucial part of your business, yet many companies fail to invest enough in it. If your website can't convert interested visitors into customers, you're essentially wasting the marketing efforts and money spent on driving traffic to an underperforming website. In this episode of Websites Decoded, Phil discusses the importance of allocating a higher portion of your marketing budget towards your company's website to drive better results. He explores how much more businesse...

When it comes to B2B websites loaded with complex product details, resources, case studies and more, having an intuitive content structure is make or break. In this episode, host Phil sits down with website strategy expert Jasmine Ojbro to discuss the crucial role of information architecture (IA). They'll define what IA actually is and why it's so vital for delivering a seamless user experience - something that can easily get muddled on content-heavy B2B sites. Jasmine differentiates IA ...

Creating a seamless and intuitive user experience (UX) is crucial for the success of any B2B website. But businesses often fall into the trap of prioritizing internal objectives over their users' needs, resulting in frustrating UX mistakes that can severely impact conversion rates. Join host Phil and Blend's website strategist, Jasmine Ojbro, as they dive deep into the biggest UX pitfalls that plague modern websites on this insightful episode of Websites Decoded. Watch all episodes...

Are there quick fixes you can make to boost your website's performance immediately? Or does it need a complete overhaul to truly thrive long-term? This episode of Websites Decoded tackles both angles. Phil first guides you through the low-hanging fruit - those easy tweaks and changes that can deliver quick wins and short-term improvements to your site's performance.He then breaks down when it's time to take the long-view and invest in a full website redesign or rebuild. You'll learn the ...

The role of blogs extends far beyond just acquiring traffic through search engines. A well-executed blog can be pivotal to the overall commercial success of a B2B website. While most B2B companies have a blog and have tried blogging at some point, few truly use it in a way that maximises benefits for their website's performance. If you've been wondering what the purpose of your blog should be and how to use it most effectively to drive better outcomes for your business website,...

Animation has become popular in B2B website design, offering businesses a way to create unique visuals that help them stand out. But excessive or flashy animation can pose fundamental issues, potentially harming user experience and conversion rates. In this episode of Websites Decoded, Phil explores the proven risks that certain types of animation can have on website UX and highlights what to avoid. He also discusses strategies for leveraging animation to enhance user engagement without ...