Websites Decoded: Website Advice for Marketers | Website Design, SEO, UX, Conversion Optimisation & More Blend

Are there quick fixes you can make to boost your website's performance immediately? Or does it need a complete overhaul to truly thrive long-term? This episode of Websites Decoded tackles both angles. Phil first guides you through the low-hanging fruit - those easy tweaks and changes that can deliver quick wins and short-term improvements to your site's performance.He then breaks down when it's time to take the long-view and invest in a full website redesign or rebuild. You'll learn the ...

The role of blogs extends far beyond just acquiring traffic through search engines. A well-executed blog can be pivotal to the overall commercial success of a B2B website. While most B2B companies have a blog and have tried blogging at some point, few truly use it in a way that maximises benefits for their website's performance. If you've been wondering what the purpose of your blog should be and how to use it most effectively to drive better outcomes for your business website,...

Animation has become popular in B2B website design, offering businesses a way to create unique visuals that help them stand out. But excessive or flashy animation can pose fundamental issues, potentially harming user experience and conversion rates. In this episode of Websites Decoded, Phil explores the proven risks that certain types of animation can have on website UX and highlights what to avoid. He also discusses strategies for leveraging animation to enhance user engagement without ...

Video is a powerful tool, but it's often misused on websites. Different types of videos serve different purposes in the customer journey, and each needs to be used correctly.In this episode of Websites Decoded, Phil discusses the best practices for using video on your website to improve user experience and engagement.Whether you're new to video or want to optimise its use on your website, this episode provides actionable tips. Learn how to leverage the right video content at the right time to...

Striking the right balance between creativity and proven user experience (UX) best practices is the key to driving results. But achieving this balance is one of the biggest challenges in web design. You need your website to be creative to drive engagement and create a memorable experience. Yet you also need to ensure the user experience is optimised to generate conversions and meet business objectives. In this episode of Websites Decoded, Phil explores how much creativity is too muc...

Calls to action (CTAs) are a critical element on any B2B website. They play a pivotal role in guiding buyers through the conversion funnel, from landing on your site to completing a desired action. Unfortunately, CTAs are often misused, resulting in suboptimal performance. Common issues include: Placing CTAs in the wrong locations on the page Using ineffective or generic CTA language Overmeasuring the minor things and under measuring the key things Failing to strateg...