Websites Decoded: Website Advice for Marketers | Website Design, SEO, UX, Conversion Optimisation & More Blend

Animation has become popular in B2B website design, offering businesses a way to create unique visuals that help them stand out. But excessive or flashy animation can pose fundamental issues, potentially harming user experience and conversion rates. 

In this episode of Websites Decoded, Phil explores the proven risks that certain types of animation can have on website UX and highlights what to avoid. He also discusses strategies for leveraging animation to enhance user engagement without compromising the overall experience. 

If your website currently incorporates animation, listening to this episode may prompt you to reevaluate your approach. Gain insights on striking the right balance between visually appealing elements and a seamless user journey. 
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Video is a powerful tool, but it's often misused on websites. Different types of videos serve different purposes in the customer journey, and each needs to be used correctly.

In this episode of Websites Decoded, Phil discusses the best practices for using video on your website to improve user experience and engagement.

Whether you're new to video or want to optimise its use on your website, this episode provides actionable tips. Learn how to leverage the right video content at the right time to boost engagement, conversions, and overall website performance.
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Striking the right balance between creativity and proven user experience (UX) best practices is the key to driving results. But achieving this balance is one of the biggest challenges in web design. 

You need your website to be creative to drive engagement and create a memorable experience. Yet you also need to ensure the user experience is optimised to generate conversions and meet business objectives. 

In this episode of Websites Decoded, Phil explores how much creativity is too much, and shares strategies for blending innovation with UX fundamentals for true website success. 
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Calls to action (CTAs) are a critical element on any B2B website. They play a pivotal role in guiding buyers through the conversion funnel, from landing on your site to completing a desired action.  

Unfortunately, CTAs are often misused, resulting in suboptimal performance. Common issues include: 
Placing CTAs in the wrong locations on the page Using ineffective or generic CTA language Overmeasuring the minor things and under measuring the key things Failing to strategically deploy CTAs throughout the user journey In this episode, Phil explores the various types of website CTAs and shares best practices for leveraging them to drive meaningful action and conversion on your B2B site.  
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Click here to submit your website for review.

Welcome to Site Submissions!

In this series, we explore your websites and their demand generation potential. 

We'll break down your messaging, design, user experience (UX), and functionality, highlighting what works and what could be improved. 

Phil, with over 13 years of real-world experience in B2B websites, will give you practical recommendations based on research and experience. 

In this Site Submissions episode, we're taking a close look at the www.flowforma.com website. 

Watch the video to see our analysis.

00:00 Intro
00:28 Homepage hero
06:18 Homepage sections
11:25 Footer
15:03 Navigation
18:46 Product page
24:50 Blog
31:55 Resources
33:54 Free trial page
36:12 Summary
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Your bottom-of-funnel pages are critical for converting visitors into leads and pipeline. But how do you design pages that drive maximum conversions?  

In this episode, Phil covers key strategies for creating high-converting landing pages and forms. From layout best practices to demystifying conversion rate optimisation tactics, you'll gain actionable tips for boosting bottom-of-funnel conversions. 
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