AudioPost Loyel Media

The Golden Age of Advertising had its heyday in the 1960s and 70s when three-martini-lunches were the norm, and larger-than-life personalities pitched big ideas that turned the industry on its head. 
 
Ad industry giants Bill Bernbach, David Ogilvy, Mary Wells Lawrence, and Leo Burnett, among others, ushered in the 1960s Creative Revolution and put creative practices in place we still use today. 
 
In this episode, we'll cover: advertising giants from the Creative Revolution, solid fundamentals developed at the height of the Golden Age of Advertising, expert tips for creative ad copy, leveraging your chosen medium, and how to make your ads persuasive and effective.
 
This is AudioPost Episode 8: Expert Tips from the Golden Age of Advertising
 
Full text edition here: https://loyelmedia.com/good-creative-ad-copy-essentials-expert-tips-golden-age-of-advertising/
 
AudioPost is a business podcast written and produced by Loyel Media, where we help you leverage the power of media to market your business.
 
Like what you've heard and find it helpful? Consider rating AudioPost or leaving a review.
 

Because of how our brains work—human instincts will play a central role in the success of your advertising. Science tells us humans make 95% of their buying decisions in the subconscious mind.
The human brain sifts through thousands of messages each day. It uses shortcuts—to pick up on anything that stands out, heightens our emotions, or catches us off guard—ingrained behaviors that came about many thousands of years ago to help our ancestors survive.  
Insights into human behavior help us understand what drives consumer decisions, why we respond the way we do, and how to make the most of the time businesses have with their prospective customers. 
We'll focus on proven principles of human behavior which can step up your advertising's impact and, ultimately, the success of your marketing campaigns.
In this episode we'll cover:
3 Behavioral Science Principles that Make Your Advertising Far More EffectiveThe Von Restorff Effect How to Put these Scientific Principles into Practice This is AudioPost Episode 7: Principles of Human Behavior in Advertising 
 
Full-text edition here: https://loyelmedia.com/make-ads-irresistible-with-these-science-based-hacks/

AudioPost is a business podcast written and produced by Loyel Media, where we help you leverage the power of media to market your business. 
Like what you've heard and find it helpful? Consider rating AudioPost or leaving a review. 

Not long ago, many businesses considered video something only big businesses with large budgets could afford. But technology moves fast, and online video is much easier to put in play than before, making it a viable option for even the smallest business today.

Video use catapulted during the pandemic. As a result, businesses who found themselves on the back foot quickly discovered that having video content in their arsenal went from a nice-to-have to a need-to-have. Video marketing has become indispensable for businesses that have scrambled to adapt to a rapidly changing marketplace.

What can you expect in a business video shoot? No doubt, you've given a lot of thought to new ways to promote your business. Video is probably high on the list. Still, maybe the idea of a professional shoot is a little intimidating.

Media professionals are pushing technology and stretching the capabilities of their tools to make videos more engaging and exciting. Having said that, the same tried-and-true steps for producing video content remain unchanged.