Authentic Business Adventures Podcast Draw In Customers Business Coach James Kademan

Jamie Gale - Helping Leaders Create Content and Podcast Guru









On the Power of Gratitude: "People that are grateful, abundance tends to come to them."





Podcasts.  Almost everybody has them, almost everybody listens to them.  But how do you as a business owner get a podcast going?  Should you get a podcast for your business?

Jamie Gale, serial entrepreneur and podcast builder for businesses in many areas explains how podcasts work and if you should get a podcast for your business.





The dynamic entrepreneur Jamie Gale delves into the essential aspects of launching and promoting a successful podcast, emphasizing the importance of investing in quality equipment and clear branding. She also shares her robust marketing strategies and highlights the significance of constructive feedback versus protective criticism when starting a business.

Jamie, owner of Jamie Gale LLC, brings a wealth of experience from teaching kids yoga to managing a podcast network. She offers profound insights into managing business risks and the transition from in-person to virtual support during COVID-19. Tune in to discover Jamie's journey from a nonprofit marketer to a successful entrepreneur, her tips for podcast production, and her mentorship for business-owning moms.



Listen as Jamie explains all that podcasting involves and if it is right for your business.













Enjoy!



Visit Jamie at: https://www.jamiegalellc.com/











Podcast Overview:



00:00 Started kids' yoga company, expanded to include parents.

06:02 Passion for kids yoga led to entrepreneurship.

09:20 Teaching kids yoga to promote mental wellness.

13:00 Balancing projects with family and childcare.

14:59 Growth through small steps and collaboration with educators.

18:06 Business grew organically through minimal marketing efforts.

20:16 Created personal and professional development group for moms.

24:30 Certifications and training to lead diverse groups.

28:43 Identify supportive voices and filter their feedback.

31:12 Starting a business was treated casually by narrator.

35:46 Entrepreneurial-minded individuals face fear in business.

37:59 Preference for in-person meetings over virtual.

40:49 Enthusiastic podcast consumer embraces learning about production.

43:45 Podcast networks support shows in various ways.

48:22 Invest in a good mic for clarity.

52:54 Video editing more laborious than audio. Consider audience preferences, add video accordingly.



Podcast Transcription:



Jamie Gale [00:00:00]:

But, I really urge my clients to think anytime their mom, let's just in this example, says something like, what are you gonna do if nobody buys it? Instead of feeling like, yeah. What am I gonna do if nobody buys it? You know, that that they say she's just coming from a place of protection.



James Kademan [00:00:18]:

You have found Authentic Business Adventures, a business program that brings you the struggle stories and triumph and successes of business owners across the land. We are locally underwritten by the Bank of Sun Prairie. Downloadable audio episodes can be found on the podcast link found at draw in customers dot com. Today, we're welcoming slash preparing to learn from Jamie Gale, the owner of Jamie Gale LLC. And today, on this podcast, we're talking podcast. So, Jamie, how is it going today?



Jamie Gale [00:00:46]:

It's going awesome. I'm really glad to be here.



James Kademan [00:00:49]:

Yeah. Thanks for being on the show. So tell us just to lay a foundation here. What is Jamie Gale LLC?

Sue Gresham - The LinkedIn Lady









On the Power of Gratitude: "People that are grateful, abundance tends to come to them."





Social media for grown-ups is really what LinkedIn has become.  It is the place to be as a professional and as a person wanting to connect with business owners and professionals to help you on your professional journey.

But like most social media channels, there are a ton of different things you can do and the rules are always changing.  This means it helps to have a professional help you get the most out of your time on the LinkedIn platform.

Sue Gresham, the LinkedIn Lady, as she is affectionately called, helps people with their LinkedIn profiles.  With this truly inspiring guest, we're diving deep into the world of LinkedIn—covering everything from crafting impactful posts to leveraging the platform for professional networking and personal branding. Sue shares her invaluable insights on creating meaningful content that resonates with your audience, the balance of providing value vs. selling, and the importance of consistency and authenticity. We'll also explore the do's and don'ts on LinkedIn, including avoiding scams and fake profiles, and Sue's personal journey of rediscovery and entrepreneurship after losing her job during the 2008 recession.

Listen as Sue explains how she has built her business and some tips to how you can improve your LinkedIn profile.













Enjoy!



Visit Susan at: https://www.sue-gresham.com/











Podcast Overview:



00:00 Networking encounters often involve vague corporate language.

05:58 Many people not using LinkedIn regularly for networking.

06:50 Professional social site with occasional political content.

10:51 Building trust and awareness for authentic branding.

15:44 "Connecting on LinkedIn: known vs. everyone"

19:54 Scrolling on Facebook for personal and learning.

22:36 LinkedIn constantly changing look, adding video features.

26:20 Email marketing targets audience, with varying costs.

29:37 Suspicion of identity theft schemes and scams.

33:30 Massive unemployment led to widespread job loss.

34:59 Struggled to find direction, now teaches LinkedIn.

38:19 Initially built business through personal referrals and networking.

43:56 Received severance pay, traumatic, found support, passion.

47:34 Discovering impactful stories, knowledge, and emotional intelligence.

51:24 Helping entrepreneurs elevate their business through LinkedIn.



Podcast Transcription:



Sue Gresham [00:00:00]:

The skills area has changed 18 different ways, 20 different times as far as how it looks, where it's showing up, the value, how it's weighed in the algorithm. So there's a lot of that stuff that's constantly happening with LinkedIn. But the bottom line is that LinkedIn is was started for job seekers and for people for their for career advancement. That has not changed.



James Kademan [00:00:27]:

You have found Authentic Business Adventures, a business program that brings you the struggle stories and triumphant successes of business owners across the land. Downloadable audio episodes can be found on the podcast link found at drawincustomers.com. We are locally underwritten by the Bank of Sun Prairie, calls on call extraordinary answering service, as well as the Bold Business Book. And today, we're welcoming slash preparing to learn from Sue Gresham, the LinkedIn lady. So, Sue, how are you doing today?



Sue Gresham [00:00:55]:

I'm just doing great. Thanks for asking, James.



James Kademan [00:00:58]:

Yeah. So LinkedIn lady, tell me a story. You got that name for a reason,

Eric Cogorno - YouTube Golf Education









On Believing In Yourself: "That was the first time that my brain felt like it was allowed to think big enough.  It was the first time I really allowed myself to imagine, what would even be possible here?"





Just about every kid wants to be famous on YouTube.  Many adults have the same desire.  But what does it take to make it on YouTube?

Eric Cogorno has made a name for himself in the golf world.  Through his videos and lessons he has taken his skills and brought them to life for others to grow with.  He has taken his skills and made a career out of them.





Today we’ll explore Eric's innovative approach to content creation, his strategic use of platforms like YouTube, and the lessons he learned from industry giants like Tony Robbins and Grant Cardone. We’ll also discuss the challenges of standing out in a saturated market, the importance of finding the right partners and employees, and the value of pushing through discomfort for personal and professional growth. Whether you're an aspiring entrepreneur, a social media enthusiast, or just curious about golf, there’s something here for you.





Listen as Eric discusses his process and the path he has built and followed to lead to the success that many YouTubers, myself included, can learn from.









Enjoy!



Visit Eric at: https://cogornogolf.com/ and https://www.youtube.com/c/EricCogornoGolf











Podcast Overview:



00:00 Video editing requires a lot more work.

07:30 Three buckets: content, editing, and engagement.

15:22 Watched goal-setting video, expanded mindset, new possibilities.

21:42 Realizing need for backup plan after college.

24:31 Coaches feel insecure and over deliver.

28:39 Utilized social media for financial and coaching growth.

35:49 Seeking insight on coaching and taking action.

39:26 People have pain threshold for achieving goals.

47:45 Delegate tasks to specialists for faster, better results.

51:40 Analytical guy trusts gut, values quick onboarding.

59:39 Slow and steady growth, prioritize main goals.

01:03:58 Analyzing content for patterns and themes.

01:09:49 YouTube is my main focus, not Instagram.

01:12:34 Key conversation can make 1000s. Marketing efforts initiated.

01:22:14 Confusion over golf and desire to learn.



Podcast Transcription:



Eric Cogorno [00:00:00]:

And I think a common trait of a lot of coaches in the beginning is when you feel insecure and probably in a lot of transactions, we tend to over deliver or over give too much talk and too much information. Like when I get a golf lesson now, James, just to put in perspective, I might give a student one, maybe 2 main things to work on. Probably like if you delve into someone's business model and you're like, hey, we gotta focus on, like, this one thing first. Same thing with a golf lesson. But in the beginning, when you're nervous, you know what's going on. I might be slinging out 10 things. I mean, I'm giving them all kinds of stuff to do and then nothing gets done.



James Kademan [00:00:35]:

You have found Authentic Business Adventures, the business program that brings you the struggle stories and strength and successes of business owners across the land. Downloadable audio episodes can be found in the podcast link found at draw in customers .com. We are locally underwritten by the Bank of Sun Prairie and calls on call answering service, as well as the Bold Business Book. And today we are welcoming slash preparing to learn from Eric Cugorno, how to build an online coaching business. So, Eric, hopefully,

Melissa Brumm - Slow Life Revolution









On Achieving Victory in Business: "So it's sort of like if we help them win, we win. And then if we keep helping them win, we win. Everyone wins."





Every entrepreneur shares at least two common traits: 1) They have boundless ideas and 2) They are crazy busy trying to keep up with all that they have going on.

Melissa Brumm has taken these two challenges and created a coaching program to help entrepreneurs understand control amongst all of the technology that is endless in it's demand for our attention.

On top of all of this, Melissa discusses her many other business pursuits, including "Melvis.Rocks" and explore her passion projects, as well as her work with a Beatles tribute festival outside Louisville, Kentucky.

We'll also chat about her experiences in the entertainment world, her mother's influence in music and broadcasting, and her ventures in event planning, yoga instruction, and horticulture therapy. Plus, don’t miss her insights on the impact of technology on our daily lives and her heartfelt stories about pursuing her dreams.









Listen as Melissa explains the trials and tribulations of being an entrepreneur full of ideas and learning how to act on only a few of them.



Enjoy!



Visit Melissa at https://www.melissalbrumm.com/











Podcast Overview:



00:00 Response to overwhelming connectivity, advocating for relaxation.

03:58 Modern overwhelm: online, emails, constant mental clutter.

08:34 Questioning the need for social media validation.

10:51 Balanced perspective on technology and self-worth.

14:31 Encourage interaction instead of phone distractions.

17:56 Questioning the need for constant entertainment.

21:06 Unexpected journey from joke to professional singing.

22:50 Humorous performances featuring Sunny and Cher impersonations.

26:29 Livestreaming singing and dancing from bedroom setup.

29:55 Feeling safe in Halloween costume, gaining confidence.

35:05 Preference for various music acts and impersonations.

35:48 Admiration and amusement for impressive skills.

41:44 Connecting with nature through hands-on activities.

43:28 Certified yoga instructor planning meditation retreats.

47:22 Introduced to playing cello out of obligation.

51:30 Mechanic has expensive equipment but no profit.

52:18 Business program showcasing owner's struggles and successes.



Podcast Transcription:



Melissa Brumm [00:00:00]:

There is something to, like, horticulture therapy of, like, getting your hands dirty, working with your hands to, like, get you out of that mental, like, yeah. Just being, like, oh, I need to get that thing done. And you respond to that person. It's just, like, no. Just to put your hands in some dirt.



James Kademan [00:00:16]:

You have found Authentic Business Adventures, a business program that brings you the struggle stories and triumphant successes of business owners across the land. We're locally underwritten by the Bank of Sun Prairie. Downloadable audio episodes can be found in the podcast link found at drawincustomers.com. And today, we're welcoming slash preparing to learn from Melissa Brum, the founder of Slow Life Revolution. So Melissa, how is it going today?



Melissa Brumm [00:00:42]:

It's great.



James Kademan [00:00:43]:

It's good. Just fine.



Melissa Brumm [00:00:46]:

It's good. Yeah. Alright. It's really stressful, you know, it's a little stress stressful time right now, but



James Kademan [00:00:50]:

Because of being on the show? Yeah. I'm sorry. No.

Clayton Bates - Shopify Expert









On Achieving Victory in Business: "So it's sort of like if we help them win, we win. And then if we keep helping them win, we win. Everyone wins."





Shopify has grown to be dominant force in the e-commerce world.  Holding about 20% of the market share of e-Commerce platforms, it allows sellers to get up and running quickly.  But how do you take your Shopify store from existence to actually making sales?

Clayton Bates is a Shopify Expert.  He helps Shopify store owners build their stores and get them known to customers that buy.  One of only a few certified Shopify Experts, Clayton has seen it all and shares his insights.

In this episode, we dive deep into the strategies that have made Clayton a sought-after consultant, from leveraging personalized Loom videos to building rapport by offering free value upfront. We’ll explore the significance of Shopify 2.0, the growing trend of businesses migrating to Shopify, and the importance of a simple, user-friendly website structure for maximizing conversions.

Clayton also discusses the vital role of social media in driving traffic to Shopify stores and how businesses are using unique approaches to grow their customer base. Plus, we uncover five common mistakes Shopify store owners make and the essential factors that influence success in the competitive world of e-commerce.









Listen as Clayton explains his steps to help grow Shopify businesses and how you can grow your Shopify business as well.



Enjoy!



Visit Clayton at: https://www.inspiresmallbusiness.com/











Podcast Overview:



00:00 Analytics show low conversion, high potential profit.

04:53 Chose to learn and build, gained agency.

08:42 Became Shopify expert, handled surge in leads.

10:45 Previous employees struggled, eventually found skilled coder.

12:54 Insecurity and growth in freelance quoting experience.

16:19 Free software advice, grabs attention, builds rapport.

22:23 Scanning and adding trading cards to website.

24:23 Shopify Expert hiring process changed 6 months ago.

28:17 Shopify prioritized country, mostly Australia, few clients.

31:11 Using images and headings can improve readability.

35:59 "Time is finite, use it wisely. Conversion rates?"

37:04 Good images, structure, and user experience important.

43:16 Experienced consultant helps businesses optimize conversion rates.

46:04 Focus on building relationships, not just websites.

47:17 Help clients grow and we succeed together.



Podcast Transcription:



Clayton Bates [00:00:00]:

It'll tell you, like, conversion rate is 1%. Average order value is $50. Returning customer Bates 15%. The traffic is coming from here. People landing on the home page this many times, this many traffic. So it's got basically everything sort of thing. So, yeah, I'm very good at, like, just looking at analytics and being like, oh, how are you not making $10,000 extra a month? And then we rebuild the website. They make 10,000 extra sort of thing.



Clayton Bates [00:00:26]:

So it's sort of like I can't explain how my brain actually can do it probably, but normally, if I say, like, 5,000, I'll make 10,000 extra. So I normally lowball myself. So



James Kademan [00:00:40]:

You have found Authentic business adventures, the business program that brings you the struggle stories and triumphant successes of business owners across the land. Downloadable audio episodes can be found in the podcast link found at drawincustomerscom. We are locally underwritten by the Bank of Sun Prairie, and today, we are welcoming slash preparing to learn from Clayton Bates...

Phil Anderson - Candidate for US Senate









On Discovering a Disturbing Truth: "It was an indication to me right off the bat that things weren't being run as honestly and fairly and democratically as I had thought they were."





It is a rare person that believes that any government is doing the best job they can for the people they are supposed to represent.  But while most people complain or attempt to solve these problems from their arm chairs, Phil Anderson is actually getting up and doing something about it.

We cautiously venture into the realm of politics with our guest, Phil Anderson, a dynamic figure running as an independent candidate for the U.S. Senate. We'll explore his personal insights into the process of running for political office, the intense challenges faced by third-party or independent candidates, and his distinct strategies for engaging in a political landscape dominated by two major parties.

We discuss the challenges facing anyone running for office and the deeper challenges when you are not backed by one of the 2 major parties.  We also discuss the limitations that the 2 party system has caused, likely by design of the 2 parties in this 2 party system.









Listen as Phil explains his journey that led to him running for many political seats, from governor to senator.



Enjoy!



Visit Phil at: https://www.andersonforussenate.com/











00:00 Life-long political observer runs for Senate.

05:58 Efficient time use for volunteer door-knocking.

09:04 Ran for office, gained experience, learned campaigning.

12:39 Russian man stranded on island, rescued after 20 years.

14:31 Acknowledging US government's historical influence on people.

17:05 Presidents lack control, donors hold the power.

22:08 Politics fueled by tribalism and climbing ambition.

23:50 Grown from small group to widespread support.

28:13 Gaining media attention and increasing poll numbers.

31:03 Libertarian candidate considered, family support emphasized.

35:32 Campaign staff working to gather signatures.

37:41 Traveling across state to meet supporters.

40:17 Campaign emphasizes disrupting corruption, capturing protest vote.

44:04 Fundraising for debates, past donors, phone calls.

45:57 Candidate seeks open dialogue & accountability from opponents.

48:49 Debate criteria restrict independent and third-party candidates.



Podcast Transcription:



Phil Anderson [00:00:00]:

The people that I worked with were very nice, the local people. But you could see, like, the I don't even know what the word is for it. But like the the tribalism that went on and my experience was with the Republican party in Wisconsin, but I'm sure it's the same with the Democrats. This tribalism and everyone's desire to climb, it was really more a lot of people that were trying to work up the ladder either in running for public office or in the administration or bureaucracy of the party, and that's all they were about.



James Kademan [00:00:30]:

You have found Authentic Business Adventures, the business program that brings you the struggle stories and strength and successes of business owners across the land. Downloadable audio episodes can be found in the podcast link found at draw in customers dot com. We are locally underwritten by the Bank of Sun Prairie, and today, we're welcoming slash preparing to learn from Phil Anderson for US Senate here. So, Phil, how is it going today?



Phil Anderson [00:00:54]:

Fantastic. Thanks for having me. I appreciate it very much.



James Kademan [00:00:56]:

And I'm excited to chat with you because I don't know that I've act...