B2B Strategy Dylan Ciaccio

Nick Bennett helps us find answers to questions like: How does the overload of buying choices in 2024 cause you to be replaceable? Why doesn't brand building work for solopreneurs? Why should you charge for outcomes, not deliverables and time?

If you know you need to niche down, the principles we discuss here will help you clarify why.

Here's Nick's Linkedin: Nick Bennett | LinkedIn [https://www.linkedin.com/in/nickbennett908/]

On the second of the Category Design series, we get answers to:

- how we clarify which problem we solve

- how framing the problem is the difference between the iPad and the failed competitors

- how to design a narrative that generates demand for your service and positions you to be different, not better



If you have more questions from this episode, John's Linkedin content goes into more detail: John Rougeux ⛰️ | LinkedIn [https://www.linkedin.com/in/johnbrougeux/]

You can't do your marketing when you're stuck doing client work but you also can't free yourself from client work without doing marketing. What comes first: The chicken or the egg? Too many agency founders and consultants do the wrong kind of marketing because they've forgotten their own unique constraints.

What type of marketing is the right kind for an agency founder / consultant? What requirements have to be met? How can we become free to do the work we want and not work overtime just to survive?



If you liked the episode, don't be afraid to say hi and let me know on Linkedin :) www.linkedin.com/in/dylan-ciaccio⏳-766826146

Stuck in the Client Work Pit? See how Content Extraction & Packaging solves it: Home | Rekorded [https://www.rekorded.com/]

Linkedin buying happens in places you can't track. And yet, so many base their strategy on content engagement. In this very contrarian episode, we discuss how buyers are driven by information and how to be intentional about it to ensure maximized buyers from our content, profile, and landing page.



To see the video with visuals, click the second video on this page: Home | Rekorded [https://www.rekorded.com/]

Drop me a message if you liked this one :) Dylan Ciaccio⏳ | LinkedIn [https://www.linkedin.com/in/dylan-ciaccio%E2%8F%B3-766826146/]

Why do LinkedIn users buy? How do they buy? These are two questions that very few are ever asking on LinkedIn. And yet it's essential to guiding our audience on their buying journey. In this episode, we discuss Information Gaps and how information about problems and misconceptions help users see the value in reaching out and buying our service.



Process | Rekorded [https://www.rekorded.com/process-strategy] (Go to Step 2 for the video on Info Gaps)

Agency founders need to do Linkedin content marketing becauseof their complete advantage - having field insights and proven methods. But what's stopping them? The Agency Time Problem. And how do you overcome that problem? The opposite of Content Creation: Content E&P

Got questions about the episode? Send me a DM and I'll clear things up.

Dylan Ciaccio⏳ | LinkedIn [https://www.linkedin.com/in/dylan-ciaccio%E2%8F%B3-766826146/]