Branded by Amelia Sordell Amelia Sordell

In this episode of Branded Moments, I look back at my conversation with Sharon Gaffka - the social media influencer with over half a million followers, who went from being a Love Island contestant to political lobbyist and aspiring MP.   

Sharon shares the importance of making mistakes in your career and how she strategically chose to appear on Love Island to push her message about violence against women and girls. 

If you want to watch my full episode with Sharon, you can listen to it on all podcast platforms or watch the entire video on YouTube.

This week I am joined by Matt Ford - the co-founder and CEO of CoLab X - who thrive on creating meaningful partnerships between brands and creators.

In this episode, Matt shared how he started his career at 35 years old, playing a crucial role in the monumental growth of UNILAD, revolutionising the TV industry with Channel 4 and the BBC, and what the future holds for branded content and influencer collaborations.

I loved being able to finally sit down with Matt and hear more about the amazing lessons he's learned from his incredible career, and beginning his journey as an entrepreneur.

If you enjoyed this episode, please give us a follow and share it with someone who might also find it useful and subscribe over on YouTube where you can watch full video versions of the podcast and check out more of my content.

Timestamps

(00:00) - Who is Matt?
(04:50) - How B2C businesses started using consumer research to target customers.
(13:02) - The growth of UNILAD.
(31:35) - Stop chasing pay rises and start stacking your skills.
(39:52) - How Matt revolutionised the TV industry.
(46:50) - How I knew I wanted to set up my own business. 
(58:13) - Why everything will eventually work out.
(1:09:08) - The power of showing gratitude.
(1:14:21) - The easiest way to find a work-life balance. 
(1:33:15) - The future of branded content and influencer collaborations.
(1:43:30) - Just F*cking Post It!

In this episode of Branded Moments, I look back at my conversation with Daniel Murray - Founder of The Marketing Millenials, a community with over a million followers and 100,000+ newsletter subscribers. 

Daniel shares his thoughts on cancel culture on social media and how he deals with negative comments under his posts online, which have received millions of views across multiple platforms. 

If you want to watch my full episode with Daniel, you can listen to it on all podcast platforms or watch the entire video on YouTube.

This week I am joined by Kathryn E. Strachan - the Founder and CEO of Copy House, a global, award-winning content marketing agency for fast-growing tech brands.

In this episode, Kathryn discussed her unorthodox journey into marketing from a degree in English Literature to working with some of the biggest tech companies in the world. She shares her reasoning for running an entirely remote organisation, how to hire the right people, the reality of being a solo founder, and so much more!

I loved being able to sit down with Kathryn to hear her story and I hope you find it as insightful as I did.

If you enjoyed this episode, please give us a follow and share it with someone who might also find it useful and subscribe over on YouTube where you can watch full video versions of the podcast and check out more of my content.

Timestamps

(00:00) - Who is Kathryn?
(04:48) - How do you hire effectively?
(23:05) - The benefits of a hybrid working model.
(26:05) - Managing culture in a remote agency.
(35:07) - Life of a solo founder.
(44:56) - Pressure and balancing motherhood.
(48:23) - How did you become a storyteller?
(52:15) - The best way a brand can deliver its message?
(1:02:07) - How personal should you be with your personal brand?
(1:06:55) - How Kathryn’s personal brand has grown her business.
(1:09:15) - The power of networking.
(1:21:45) - Kathryn’s journey of writing her book.
(1:25:20) - Just F*cking Post It!

In this episode of Branded Moments, I look back at my conversation with Sophie Miller - the Director of Pretty Little Marketer, a community of over 300,000 marketers from across the world.

Sophie and I discuss the double standards that women face in the workplace and on social media, along with how the growth of platforms looking to support women entering male-dominated spaces, is already having a significant impact in helping these women succeed and inspires others to do the same.

If you want to watch my full episode with Sophie, you can listen to it on all podcast platforms or watch the entire video on YouTube.

This week I am joined by Rachael Higgins - the Founder of Because Of Marketing, a marketing media brand focused on informing and inspiring individuals with the latest marketing campaigns worldwide. 

In this episode, Rachael shares why she started Because Of Marketing in 2020, how she's managed to grow a community of over 250,000 people across social media, what the future of marketing looks like in 2024, the sudden rise of in-person brand activations, and so much more!

I've followed Rachael's amazing journey with Because Of Marketing for as long as I can remember and it was great to finally sit down with her and discover the story behind her business.

If you enjoyed this episode, please give us a follow and share it with someone who might also find it useful and subscribe over on YouTube where you can watch full video versions of the podcast and check out more of my content.

Timestamps:

(00:00) - Where did Because Of Marketing come from?
(06:05) - Why did Rachael start building her personal brand?
(14:05) - Rachael’s childhood.
(19:30) - How do you recover from trauma?
(26:10) - Self-doubt and lacking confidence.
(31:46) - Where did the interest in brand marketing come from?
(37:28) - The rise of in-person brand activations.
(45:25) - Life as a sole-founder.
(51:35) - The number 1 thing that makes the biggest difference.
(58:35) - Completing 75 Hard.
(01:03:55) - Next steps for Because Of Marketing.
(01:04:38) - Just F*cking Post It!