Dear FoundHer..‪.‬ Lindsay Pinchuk

Instagram Reels are a powerful marketing tool that can enhance brand visibility, engagement, authenticity, and connection with the community. They help increase visibility and reach on Instagram, engage and connect with the community, showcase personality and authenticity, share educational content, and visually showcase products and services. In today's conversation, Host, Lindsay Pinchuk shares why Reels are important, five hacks to make creating Reels that much easier, and ideas for Reels content for any business owner.
If you have ANY social media insecurities this is an episode for you...and if you don't, but you own a business, this is also an episode for you as every business owner should be using this free tool to market their business and build awareness.
Grab my Reels Cheat Sheet + Social Media Challenge. CLICK HERE
Join us LIVE at our networking events, Dear FoundHer... LIVE: https://www.dearfoundher.com/events
If you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundher
If you know a FoundHer... we should meet, please tell her to share her story with us here.
Don't forget to follow along @dearfoundher and @lindsaypinchuk.

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“Something actually changed me at 40. And I was like, you know what, I’m done not believing in myself. I’m done thinking other people are doing it better. I’m done watching everyone’s progress more than mine," declares Sonni Abatta. In this episode, she shares her inspiring transformation from Emmy-nominated journalist to the creator of the podcast “We Gotta Talk.” Sonni’s shift from a 15-year news career to content creator was fueled by her desire to balance career and family life and her passion for facilitating meaningful conversations.
Sonni’s platform includes diverse topics, from news to wellness. She offers insights into her content strategy and potential revenue streams for digital creators, and advises listeners to leverage analytics and audience feedback. Sonni shares her approach to approaching tough topics and maintaining balanced perspectives. 
Listeners considering creating a digital brand will find a wealth of knowledge from Sonni, who has successfully navigated this path. This episode offers both inspiration and tactical tips, providing valuable guidance for anyone looking to make their mark in the digital space.
Quotes
“I hate when people are like, ‘Oh, everything is so perfect.’ No, there was no balance. There’s still no balance. But the balance that currently is in my life is the imbalance that I choose, thankfully. So that's how I knew. It was just a gut feeling... Something clicks and you say, ‘I’m not supposed to be here anymore.’” (12:14 | Sonni Abatta)“It was really hard for me to remove that part of my world, like an official working person, reporter or anchor. I really chased the dream for a long time and I loved it, but I felt deeply that it was time to be done. And I just did it. I always say, ‘I acknowledge that there’s a level of privilege in being able to do this.’” (13:19 | Sonni Abatta)“Don’t waste time on imposter syndrome. You’re doing it for a reason, whether you’re creating a product or you’re creating something that’s not physical. Believe in it. I mean, if you don’t believe in it, I’m not going to believe in it.” (38:54 | Sonni Abatta)
Connect with Sonni Abatta:
http://www.instagram.com/sonniabatta

Grab Lindsay's guide: 30 Pieces of Content in Two Hours:
https://lindsaypinchuk.myflodesk.com/fedimy6g3b
If you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundher
Grow your business + bottom line with a simplified strategy and process for your small business with Lindsay's group mentorship, Marketing Made Simple for Small Business. Check it out here: Use the code FOUNDHER for 20% off.
https://www.lindsaypinchuk.com/mmsspring2024
If you know a FoundHer... we should meet, please tell her to share her story with us:
https://form.jotform.com/230008245758152
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Podcast production and show notes provided by HiveCast.fm


Hosted on Acast. See acast.com/privacy for more information.

In this episode, Lindsay Pinchuk emphasizes the importance of having a website for your business. She discusses the various components that make a website essential, such as registering your business, creating a brand logo and mission statement, and setting up a business email. Lindsay also highlights the benefits of having a website, including providing more information to potential customers, collecting customer information, boosting SEO, and enhancing customer service. She offers three options for creating a website: using a program like Squarespace, creating a landing page using leadpages.com, or hiring someone to help. Lindsay emphasizes the importance of having a website to establish credibility and expand your reach in the digital business world.
Grab my JumpStart Your Business Blueprint from last week's episode:
https://lindsaypinchuk.myflodesk.com/11stepsforbusiness
Join us LIVE at our networking events, Dear FoundHer... LIVE: https://www.dearfoundher.com/events
If you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundher
If you know a FoundHer... we should meet, please tell her to share her story with us here.
Don't forget to follow along @dearfoundher and @lindsaypinchuk.

Hosted on Acast. See acast.com/privacy for more information.

“Alexis Russell Jewelry is one of the most special things that I’ve ever created beyond my children and continuing to share that with the world, not just through the jewelry, but through my actual personal story—which ties in so beautifully to the jewelry and what it means—I think that’s a really important and valuable mission for me right now.”
In this episode, Alexis Russell shares her journey from a challenging start in the foster care system to becoming the founder of Alexis Russell Jewelry. Her story is one of resilience, creativity, and authenticity, transforming personal adversity into a celebrated brand known for its unique rough diamond and gemstone designs.
Alexis discusses the importance of staying true to her values, the significance of her materials, and how they mirror her life’s journey—imperfect yet beautiful. She emphasizes the role of customer connection and employee well-being in her business, highlighting her commitment to creating meaningful, resonant jewelry.
This episode is a testament of how personal stories can shape and drive entrepreneurial success, offering valuable insights into building a brand that genuinely reflects one’s journey and values. 
Quotes
“I found that, much like our own lives, each stone holds a story. The imperfections, flaws, and unique characteristics found in these stones hold tremendous beauty and wonder if only one is willing to see it. I like to think that Alexis Russell offers people what we offer these stones: a place where we all belong and are inspired to shine.” (02:33 - 02:55 | Alexis Russell) “Let life surprise you. That doesn’t mean take your hands off the wheel and go nuts, right? But if you truly are working hard in the direction of your dreams, the universe is going to give back… Don’t be afraid to fail, because in most cases, you’re probably going to succeed.” (46:15 | Alexis Russell) 
Connect with Alexis Russell:
https://www.instagram.com/alexisrusselljewelry/
https://www.alexisrussell.com/

Grab Lindsay's guide: 30 Pieces of Content in Two Hours:
https://lindsaypinchuk.myflodesk.com/fedimy6g3b
If you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundher
Grow your business + bottom line with a simplified strategy and process for your small business with Lindsay's group mentorship, Marketing Made Simple for Small Business. Check it out here: Use the code FOUNDHER for 20% off.
https://www.lindsaypinchuk.com/mmsspring2024
If you know a FoundHer... we should meet, please tell her to share her story with us:
https://form.jotform.com/230008245758152
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

How do you turn your mission into a multimillion-dollar business without losing your values? Michelle Wahler-Adams, co-founder and former CEO of Beyond Yoga, shares her journey, detailing how she built an athleisure brand that revolutionized the fashion industry with its commitment to inclusivity and body positivity. Drawing inspiration from her father’s business acumen and her mother’s struggles with self-image, Michelle created a company that embraced diversity and set new standards for quality and authenticity in fashion.
This episode highlights key strategies behind Beyond Yoga’s success, including unexpected celebrity endorsements from stars like Reese Witherspoon and effective team dynamics, particularly the crucial role of Michelle’s husband, Jesse Adams, as CFO/COO. Michelle discusses how the brand’s values aligned with its acquisition, ensuring Beyond Yoga’s ethos remained intact under new ownership. Her efforts to expand the brand post-acquisition—before stepping back to prioritize her well-being—offer valuable insights into maintaining integrity while navigating business growth.
For listeners seeking inspiration on scaling a business while staying true to core values, Michelle’s journey with Beyond Yoga is a masterclass in entrepreneurial spirit, strategic growth, and the power of a mission-driven brand.
Quotes
“I knew that if we sold to Levi’s, we were going to make sure that Beyond Yoga was going to be a brand that lived on forever… This was our legacy… I joined the leadership team so I can say that, in truth, they really live their principles. It’s all about principles over profits…” (41:24 | Michelle Wahler) “You will learn, and you are smarter and more capable than you realize. You have to turn off that voice in the back of your head that thinks everybody else knows things that you don’t. Just trust yourself. You’re gonna do great.” (50:23 | Michelle Wahler)
Connect with Michelle Wahler:
LinkedIn: https://www.linkedin.com/in/michelle-wahler-4b43315/
Grab Lindsay's guide: 30 Pieces of Content in Two Hours:
https://lindsaypinchuk.myflodesk.com/fedimy6g3b
If you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundher
Grow your business + bottom line with a simplified strategy and process for your small business with Lindsay's group mentorship, Marketing Made Simple for Small Business. Check it out here: Use the code FOUNDHER for 20% off.
https://www.lindsaypinchuk.com/mmsspring2024
If you know a FoundHer... we should meet, please tell her to share her story with us:
https://form.jotform.com/230008245758152
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

“Summer is a great time to sit down and really think about getting your business off the ground or taking it to the next level,” says Lindsay Pinchuk. In this episode, she gathers insights from inspiring and successful female founders, each sharing actionable steps for innovation and business growth. For more from each of these guests, check out their full conversation on Dear FoundHer…

Journalist and bestselling author Amy Shoenthal For more click here. Rachel Liverman, founder of Glowbar. For more click here. Dana Lynn Kaye of Devotion Nutrition. For more click here. Leah Wiseman Fink from Williamsburg Pizza. For more click here. Founder of Blue Birch Consulting, Suzanne Sitrin. For more click here. Gail Simmons of Bravo’s “Top Chef” For more click here. Stacy Igel, founder of Boy Meets Girl. For more click here. 
Connect with the guests:
Amy Shoenthal
Rachel Liverman
Dana Lynn Kaye
Leah Wiseman Fink
Suzanne Sitrin
Gail Simmons
Stacy Igel
Grab Lindsay’s JumpStart Your Business Blueprint:
https://lindsaypinchuk.myflodesk.com/11stepsforbusiness
If you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundher
If you know a FoundHer... we should meet, please tell her to share her story with us here.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm


Hosted on Acast. See acast.com/privacy for more information.