Discovering Opportunity with Dr. Ron Mitchell Ronald K. Mitchell

In this episode I introduce myself, explain why I created this Podcast series, how Innovation fits into a systematic model of opportunity discovery that consists of inputs-process-outputs; and I focus on the idea of "harvesting" new value through innovation.

In this episode I explain how the idea of Value fits into the systems model of opportunity discovery; and I focus on the idea of "harvesting" the new value discovered through creating the three parts of value: net buyer benefit, margins, and volume.

In this episode I explain how the idea of Persistence-over-time fits into the systems model of opportunity discovery; and I focus on the idea of "harvesting" the new value discovered through creating the three parts of persistence over time: repeat purchases, meeting a long term need, and setting the right volume goals.

In this episode I explain how the idea of utilizing and managing market scarcity fits into the systems model of opportunity discovery; and I focus on the idea of "harvesting" the new value discovered through effectively managing the two key drivers of market scarcity: non-imitability, and non-substitutability.

In this episode I explain how the idea of utilizing and managing value non-appropriability fits into the systems model of opportunity discovery; and I focus on the idea of "harvesting" the new value discovered through effectively implementing the two key objectives of appropriability prevention: no waste, and no-holdup.

In this episode I explain how the idea of business flexibility fits into the systems model of opportunity discovery; and I focus on the idea of "harvesting" the new value discovered through fostering the three parts of business flexibility: minimized uncertainty, reduced ambiguity, and increased core competence.