Getting into your audience's brain �‪�‬ Brandology

I have a different way of going about target audiences, and it has differed as I've moved through my business. Now I focus on more of the mental side. The feelings, thoughts and emotions that my ideal clients are going through, along with their dreams for their lives. I believe that this is a more powerful way to attract your audience than by identifying their age, location and what they like to do on the weekend. We want to know that stuff, but this is not what's going to connect you with yo...