139 episodes
How to Market Your Horse Business with Denise Alvarez Denise Alvarez
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- Business
How do I build a horse business so I can keep doing what I love to do? Do I need a website—and if so, what do I even put on it? How can I get my social media following to grow? Does email marketing really work? Welcome to How to Market Your Horse Business where you’ll get all of these questions answered and more! Each week, host Denise Alvarez from Stormlily Marketing breaks down marketing into bite-size bits and gives you actionable and doable tips and strategies that you can apply to your horse business. Plus, you’ll hear from your fellow horse business owners who are in the trenches with you as they share specifics of what’s working for them. And Denise will help you see how you can take it and do it in your business, too! If you’re too overwhelmed by the tech to get started on what you know needs to be done to market your horse business, this is the place for you. Through a mix of step-by-step strategies, basic how-tos, and simple formulas and methods, Denise will not only help you see what’s possible for your business but she’ll also guide you through the process so you can make it happen. Sound good to you? Then hit subscribe and let’s do this! Podcast Website + Show Notes: HowToMarketYourHorseBusiness.com
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The Best Investment You Can Make In Your Horse Business
How are you planning for the future of your horse business? When it comes to long-term sustainability, investing your time, energy, and resources, this one marketing medium will be key to making your future plans happen.Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/136 FREE Beginner’s Guide to Email Marketing for Horse Businesses → Stormlily.com/emailguide
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Is Consistent Really Better Than Perfect? (I Had My Doubts)
Do you have a hard time taking “messy action” when it comes to your horse business? Does feeling like everything has to be “just right” before you’ll go live on social or send an email to your list keep you from actually ever doing it? In this episode, we’re diving into the mindset of equestrian entrepreneurs and pulling back the curtain on what’s really keeping you from taking action on your big ideas and dreams.And, of course, I’ll give you some practical ways you can start taking action to...
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From Idea to Reality: Build a Horse Business from Scratch with India Wilkinson
How do you go from, “I should start that business” to actually doing it? What do you do on the days you feel alone chasing your big dreams as an equestrian entrepreneur? We’re diving into all that and more in this candid conversation with India Wilkinson, founder of Mane Street Market. As a frustrated horse shopper, India told herself, “There’s got to be a better way.” And then, she got started creating the online buy-sell marketplace she wished existed. You’ll hear India share her story of b...
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6 Marketing Lessons from My First Equine Affaire
Tradeshow, clinics, breed demonstrations, adoption fair, consignment, carriage rides—Equine Affaire in Columbus, Ohio has it all!And, it’s packed pull of entrepreneurs making a loving doing what they love in the horse world. That’s why when I visited Equine Affaire for the first time this year, I made sure to take notes so I could share marketing and lessons learned with you here on the podcast. If you haven’t yet heard of it, Equine Affaire has a spring event in Columbus—hailed as the larges...
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Is Your Website Doing the Heavy Lifting to Build Your Equestrian Business?
Have you been treating your website like a basic necessity or an info-holding place? Or, do you get that your website could be the team member with the most ROI?If you’re not getting leads from your website, you should be. But, how? That’s what we’ll dive into in this episode as you learn …🔸 your website’s true role in your equestrian business🔸 why your website might be missing the mark🔸 how to get your website to work for you 24/7Show Notes (also known as “Where to read a quick summary of wh...
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How to FINALLY Book Clients on Social Media (I Was Getting It Wrong at First)
In this episode, you’ll hear why the way I started out marketing my own business using social media was not working for me. (AKA I was not booking clients by way of social media.) I’m getting honest about two pitfalls I experienced when I first started out, how I adjusted my mindset and strategy to fix them, and why it’s been a game changer. And, of course, you’ll get plenty of practical and actionable help to keep you from falling prey to those same pitfalls in your own horse business. Show ...
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