No BS Agency Podcast Pia Silva

 Does your business ever stress you out?  Silly question, right? Of course it does! Being a business owner can be incredibly stressful and overwhelming. The responsibility can be heavy and when things aren’t going well, it can feel like your entire world is imploding. I know I’m not the only one who’s been brought to tears with stress and frustration and worry in the course of running a business. So what’s the opposite of crying at the kitchen table?Peace. Ease. Even if you haven’t quite articulated it, that’s really what we’re all hoping for. We want to feel at ease in our businesses, no matter what’s going on at any particular moment.And achieving that sense of ease is what I want to talk about today, because it’s one of the most crucial mindset shifts you can make.Tune into this episode to hear:* Three key elements of creating ease in your business* Why your habitual feelings of stress and overwhelm might be lying to you* Why you need to make actionable habits out of your plans and goals* How to break out of the employee mindset and think about revenue annually, not month to month* Why true ease has nothing to do with what’s in your bank accountResources:* The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level, Gay Hendricks* No BS Agencies Mastery (https://www.nobsagencies.com/program)* The Price to Freedom Calculator™ (https://www.nobsagencies.com/freedom)* No BS Launchpad (https://www.nobsagencies.com/launchpad)* No BS Agency Owners Free Facebook Group (https://www.facebook.com/groups/nobsagencyowners)* Start reading the first chapter of my book (https://www.piasilva.com/ch1)* Piasilva.com (https://www.piasilva.com/)

When you decided to hang your own shingle and be your own boss, did you imagine that you’d finally have the kind of freedom and flexibility that you never did as an employee?But how much freedom do you actually feel? Are you tied to your business at all hours, constantly answering emails, afraid to leave your phone or laptop for even a day? If that’s you, you are not alone. It’s a phase of business that everyone goes through, and the only way out is through clear, intentional action to change the way you do business.Today, I want to talk about three mindset shifts you have to make if you want to stop being constantly tethered to your business and start having the freedom you’re looking for.Tune into this episode to hear:* How  to build real freedom into your schedule* Why freedom is a mindset as much as it is time in your schedule* The relationship between profitability and freedomResources:* No BS Agencies Mastery (https://www.nobsagencies.com/program)* The Price to Freedom Calculator™ (https://www.nobsagencies.com/freedom)* No BS Launchpad (https://www.nobsagencies.com/launchpad)* No BS Agency Owners Free Facebook Group (https://www.facebook.com/groups/nobsagencyowners)* Start reading the first chapter of my book (https://www.piasilva.com/ch1)* Piasilva.com (https://www.piasilva.com/)

If you’ve been running your business for a while and still feeling underpaid and overworked —you are not alone.There are three things that most people are looking for when they decide to build a No BS Agency: Profit, Freedom, and Ease. We can teach them all of our strategies, tactics, and action plans to make that happen. But none of it will work unless they are able and willing to make some critical mindset shifts.This month, I’m digging into those mindset shifts. Today, we're talking about the shifts you need to make when you think about profit. Tune into this episode to hear:* How we define profitability within the No BS Agency framework* Why you have to separate value delivered from hours worked* Why your highest-priced offer isn’t necessarily your most profitable* Why and how to say no to unprofitable projectsResources:* No BS Agencies Mastery (https://www.nobsagencies.com/program)* The Price to Freedom Calculator™ (https://www.nobsagencies.com/freedom)* No BS Launchpad (https://www.nobsagencies.com/launchpad)* No BS Agency Owners Free Facebook Group (https://www.facebook.com/groups/nobsagencyowners)* Start reading the first chapter of my book (https://www.piasilva.com/ch1)* Piasilva.com (https://www.piasilva.com/)

What makes messaging stick?Today, I’m digging into that question with marketing and communications expert, Ben Guttmann. Plus we’ll talk about his experience of growing and then selling an agency, and the opportunities that have opened up as a result.Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win–and How to Design Them. He’s an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands.Tune into this episode to hear:* The story behind the sale of Ben’s agency* The intangible benefits of having taken an agency through a sale* Five key qualities of simply, effective messaging* What we can learn about effective messaging from political campaign slogans* Why designers need to remember that design is first and foremost about businessLearn more about Ben Guttmann:* Website (https://www.benguttmann.com/)* Connect on LinkedIn (https://www.linkedin.com/in/benguttmann/)* Instagram: @ben.guttmann (https://www.instagram.com/ben.guttmann/)* Simply Put: Why Clear Messages Win–and How to Design ThemResources:* Read the first chapter of Simply Put for Free* No BS Agencies Mastery (https://www.nobsagencies.com/program)* The Price to Freedom Calculator™ (https://www.nobsagencies.com/freedom)* No BS Launchpad (https://www.nobsagencies.com/launchpad)* No BS Agency Owners Free Facebook Group (https://www.facebook.com/groups/nobsagencyowners)* Start reading the first chapter of my book (https://www.piasilva.com/ch1)* Piasilva.com (https://www.piasilva.com/)

This month, I’ve been talking about the value of building an Authority Machine, what it is, what it can give you and your business, and what you need to focus on to make it successful.So at this point you might be asking yourself, “So how long is this going to take?”Here’s the truth: It’s not simple, fast, or free. Building an Authority Machine that produces results takes time, effort, and consistency that isn’t accessible to everyone.That might sound discouraging, but I actually think it’s part of what makes an Authority Machine such an impactful asset for your business. So today, I’m going to explain why “how long does it take,” is the wrong questionTune into this episode to hear:* The difference between creating content and building authority* Why there is no one guaranteed timeline to building your Authority Machine* Key skills that are part of building authority* How having a community around you is so beneficial to sticking through the processResources:* The dilemma of the timid trailblazer | Eleanor Hancock | TEDxBrayford Pool (https://www.youtube.com/watch?v=c5rMJGlTI2o)* No BS Agencies Mastery (https://www.nobsagencies.com/program)* The Price to Freedom Calculator™ (https://www.nobsagencies.com/freedom)* No BS Launchpad (https://www.nobsagencies.com/launchpad)* No BS Agency Owners Free Facebook Group (https://www.facebook.com/groups/nobsagencyowners)* Start reading the first chapter of my book (https://www.piasilva.com/ch1)* Piasilva.com (https://www.piasilva.com/)

Over the years, I have taken a lot of people through the process of building their Authority Machine.One of the most common reasons people get stuck or can’t even begin is the thought that they don’t have anything new, unique or interesting to add. Others know what they want to say, but  feel like an imposter and not successful “enough” to share their point of view.But there’s a big secret that no one knows and almost everyone has a hard time understanding when they first get going on building their Authority Machine.Tune into this episode to hear:* How building an Authority Machine hones your process and your voice* What actually builds your authority* Why waiting to become an authority before creating the Authority Machine isn’t a good strategy* Why using AI will never help you build your authorityResources:* No BS Agencies Mastery (https://www.nobsagencies.com/program)* The Price to Freedom Calculator™ (https://www.nobsagencies.com/freedom)* No BS Launchpad (https://www.nobsagencies.com/launchpad)* No BS Agency Owners Free Facebook Group (https://www.facebook.com/groups/nobsagencyowners)* Start reading the first chapter of my book (https://www.piasilva.com/ch1)* Piasilva.com (https://www.piasilva.com/)