Stop trying to be different (you’ll want to hear this‪)‬ Brandology

This is potentially controversial. Stop trying to be different. This goes for all business owners because your branding does not need to be totally different to everyone else. When I started designing, I was taught that your brand needs to be 100% unique to you - which is true to a point. It needs to be unique to your business, to your brand, and it needs to represent you. However as time has gone on and I have worked with many clients, I have done lots of strategy work. I have seen results i...