The Floral Hustle Jeni Becht

Welcome to another insightful episode of the Floral Hustle Podcast with your host, Jeni. This episode is a treasure trove for florists aiming to refine their marketing strategies and see tangible results. Whether you're a seasoned florist or just starting out, understanding the nuances of digital marketing is crucial to your business growth. Dive in as Jeni shares her firsthand experiences and practical tips to enhance your marketing effectiveness.
What You'll Learn:
Analyzing Marketing Effectiveness:Importance of tracking and analyzing website analytics.How to assess the value of different marketing channels including bridal associations, directories, and digital ads.Website Analytics Deep Dive:Understanding key metrics like impressions, click-through rates, and conversion metrics.How to interpret and use data from tools like Google Analytics and Wix reporting.Social Media Strategies:The significance of consistent posting and audience engagement on platforms like Instagram.Tips for increasing reach and following, and the patience required to see results.The Role of Networking in Marketing:Personal stories of how networking has directly impacted business growth.Strategies for making the most out of networking events and collaborations with wedding professionals.Real-world Applications and Results:Case studies from Jeni’s own experiences with different marketing strategies.Discussion on the effectiveness of paid directories and ads in the floral industry.Episode Highlights:
Jeni's Marketing Review: Learn how Jeni evaluated her participation in a local bridal association and the insights gained from website traffic analysis.Marketing Metrics Explained: A breakdown of essential marketing metrics that every florist should monitor.Long-term Social Media Impact: Insights into the gradual yet impactful results of consistent social media marketing.Effective Networking Techniques: How unplanned networking opportunities can lead to significant business advancements.Don't miss out on these valuable insights that can transform your floral business. Tune in now to start mastering the art of marketing in the floral industry. Whether you’re refining your digital presence or strengthening your networking skills, this episode is your guide to more effective marketing and sustainable business growth.

Welcome to another empowering minisode of the Floral Hustle Podcast, where your host Jeni shares expert insights and real-life anecdotes to help florists thrive in their businesses. This week, we dive into the art of conducting magnetic consultations that not only charm your clients but also boost your bookings and business growth.
Key Highlights:
Building Client Relationships:Learn how to showcase your personality and creativity to forge strong connections with potential clients.Jeni discusses the importance of understanding and adapting to the client’s vision and how it can set the tone for a successful consultation.Expertise in Venue Challenges:Hear how Jeni handles logistical nightmares at complex venues, like the Mall of America, with confidence and expertise.Discover tips for navigating difficult setups and why familiarity with the venue can give you a competitive edge.Consultation Techniques:Jeni shares her approach to consultations, including how to position yourself as the undeniable best choice through confidence and competence.Insights into her closing strategies that help seal the deal with potential clients.Tailoring to Client Needs:Strategies for customizing your floral recommendations to align with both the client’s theme and the seasonality of the event.Anecdotes from recent consultations that illustrate how to adapt suggestions in real-time to meet client preferences.Handling Different Client Personalities:Tips on adjusting your approach based on the client’s personality, from the subdued to the dominant, ensuring a harmonious interaction that leads to positive outcomes.Maximizing Referrals and Repeat Business:Effective follow-up practices that keep you top of mind and encourage referrals.The importance of feedback loops and how they can be used to refine your consultation process and client experience.

Welcome to The Floral Hustle, the go-to podcast for florists and creative entrepreneurs! In today’s episode, we delve into a live coaching session with Whitley, a budding floral designer from Mississippi. Join us as Jeni, our host, helps Whitley navigate the complexities of starting and scaling a floral design business. Whether you're a seasoned florist or just starting out, this episode is packed with actionable insights!
Episode Highlights:
Starting Out - Whitley shares her journey from testing the waters at bridal expos to launching her business, Petal and Plume, focusing on faux and dried floral arrangements and stationery design.Challenges Faced - From balancing motherhood and a full-time job to stepping into the entrepreneurial world, Whitley discusses the hurdles of a new business.Live Coaching - Jeni dives into strategies for differentiating a business in a competitive market, focusing on high-quality silk flowers and unique rental offerings.Marketing Insights - Tips on how to stand out through marketing, creating high-quality product offerings, and pricing strategies that reflect the lasting value of faux florals.Future Plans - Whitley explores her aspirations to include fresh florals and expand her services to weddings, highlighting an upcoming project with a unique “deep sea odyssey” theme.Timestamps:
01:37 Meet Whitley: A New Floral Business on the Rise02:55 Diving into the Floral Business: Challenges and Aspirations05:13 Whitley's First Official Wedding Gig14:08 The Art of Pricing: Faux vs. Real Flowers18:18 Streamlining Business Operations: Quotes and Contracts24:33 Navigating the Legal Landscape: LLCs and S Corps26:07 Enhancing Client Interaction: From Inquiry to Contract27:59 Exploring Communication Platforms for Client Meetings28:21 Crafting Quotes and Negotiating Prices29:29 Rethinking Rental Package Pricing31:03 Customizing Rental Packages: Semi-Custom vs. Full Custom32:01 Incorporating Fees into Pricing Strategy35:11 Marketing Strategies: Bridal Expos and Email Blasts39:00 Networking with Wedding Professionals and Venues46:12 Creative Approaches to Floral Arrangements and Business Expansion
Key Takeaways:
Importance of networking and visibility through bridal expos and collaborations.Strategic pricing and product quality as differentiators in a niche market.Leveraging personal stories and business challenges in marketing to connect with audiences.Whitley is the creative mind behind Petal and Plume, a floral design business specializing in faux and dried flowers based in Mississippi. With a background in graphic design and a passion for florals, she brings a unique blend of creativity and business acumen to the wedding industry. http://www.thepetalandplume.com Or follow at @‌petal.plume
Don’t forget to follow us on @‌thefloralhustle and visit our website at thefloralhustle.com for more resources and episode updates. If you enjoyed this episode, please leave us a review on Apple Podcasts!
Thank you for tuning into The Floral Hustle. Join us next week for another insightful episode designed to help you bloom in the business of flowers! Want to be featured on a Biz Breakthrough Coaching Episode?
Apply at https://docs.google.com/forms/d/e/1FAIpQLSdb0y1UXFqVNCbyhp92V1x4r8RSGEIlJ6MJIBHiY_4aZ52aMw/viewform?usp=sf_link

Welcome to "The Floral Hustle," where we explore innovative strategies to enhance your floral business. In today’s episode, host Jeni shares her secret to boosting efficiency through a simple yet powerful approach: batching. Whether you’re crafting arrangements, managing social media, or scheduling client meetings, discover how this technique can transform your workflow and increase profitability.
Timestamps:00:01:01 - Introduction to Batching and Its Benefits00:02:08 - Practical Examples of Batching in Floristry00:03:02 - Applying Batching Beyond Creative Work00:04:07 - Economic Benefits of Batching for Your Business00:05:14 - Thematic Days and Content Batching Strategies00:06:26 - Implementing Batching in Social Media Planning00:07:08 - Inspiration from Jenna Kutcher’s Content Pillars Approach00:08:39 - The Impact of Targeted, Consistent Content00:09:12 - The Importance of Planning in Business Success00:10:32 - Examples of Daily Themes and Batch Planning00:11:12 - Closing Thoughts on Batching and Efficiency
Key Takeaways:
What is Batching: Batching is focusing on one type of task at a time to reduce the cognitive load and improve focus and productivity.Application in Floristry: From preparing bulk floral arrangements to managing business operations like email marketing or bookkeeping.Economic Impact: Streamlining tasks through batching can significantly reduce time and costs, enhancing business profitability.Content Strategy: Utilizing thematic days and content pillars to create a cohesive social media strategy.Episode Quotes: “Efficiency equals dollars in so many ways. When you batch your work, you're not just saving time; you're enhancing your entire operation’s effectiveness.” - Jeni
Ready to harness the power of batching in your floral business? Start by identifying areas you can batch tasks to save time and improve output. Share your batching success stories with us via social media or email, and join our community of efficient florists!
#FloralHustle #FloristTips #ProductivityHacks #FloralDesign #BusinessEfficiency

Introduction: Welcome to another exciting episode of the Floral Hustle Podcast, where we dive deep into the blooming world of floristry. Today, your host Jeni is joined by the vibrant and talented Tyler Keno of TK Floral Designs, based in the picturesque Hudson Valley, New York
What You'll Learn:
What defines a "luxury wedding" in the floral industry.Tips for new florists on transitioning to luxury wedding design.Tyler's journey from small beginnings to owning a thriving floral design business.The importance of mentorship and education in scaling a floral business.How to handle business growth, from rebranding to pricing strategies.Episode Highlights:
[00:00:32] - Jeni introduces Tyler Keno, sharing his contagious energy and passion for floral designs.
[00:00:46] - Tyler discusses the location of his business and his main focus on luxury weddings, and how they cater to both large-scale and smaller, intimate weddings.
[00:01:41] - The definition of a luxury wedding is explored, emphasizing immersive experiences and detailed floral arrangements.
[00:02:28] - Discussion on the evolving perceptions of luxury and premium weddings and their impact on the floral market.
[00:03:32] - Tyler highlights the role of social media platforms like Pinterest in setting high expectations for floral arrangements.
[00:06:19] - The importance of experience and learning in the floral industry, with Tyler sharing his personal growth story.
[00:07:41] - An insight into Jeni’s upcoming sustainable floral workshop, illustrating the importance of educational opportunities in the floral industry.
[00:09:40] - Tyler and Jeni discuss the business side of floristry, emphasizing the importance of understanding business operations to succeed.
[00:15:43] - Tyler reminisces about the initial name of his business and the lessons learned from past partnerships.
[00:18:13] - The significance of having a supportive partner in both life and business to help maintain balance and focus.
[00:22:46] - How technological tools and software can streamline business processes and allow florists to focus on their craft.
[00:34:31] - The future focus of Tyler's business, highlighting his passion for weddings and the expansion of his educational offerings.

Resources Mentioned:
https://tkfloraldesigns.com/#/Upcoming Floral Workshops and Events https://bbe371.myshopify.com/products/tk-floral-designs-luxury-floral-designs-one-on-onesSocial Media- https://www.instagram.com/tkfloraldesignshv/If you're inspired by Tyler's journey and want to learn more about luxury floral designs, follow TK Floral Designs on Instagram and check out their upcoming workshops. Don’t forget to subscribe to the Floral Hustle Podcast for more insightful conversations with industry experts!

Episode Summary:In this minisode, Jeni dives into the topic of freelancing for florists during the bustling wedding season. Whether you're considering freelancing to fill up your schedule or seeking freelancers to boost your team, this episode offers practical advice and tips drawn from real-life experiences and discussions within the florist community.
Timestamps:
[00:00:01] Introduction to the episode[00:00:56] Exploring the pros and cons of freelancing[00:01:57] Importance of the studio environment and aesthetics[00:02:26] How to identify and connect with potential freelance opportunities[00:03:12] Effective communication strategies for reaching out[00:04:14] Preparing a standout floristry portfolio[00:05:01] Administrative essentials: contracts and tax forms[00:06:11] Discussing fair compensation and expectations[00:07:47] Tailoring tasks to strengths in the floral studio[00:08:21] Fostering a supportive and enriching work environment[00:09:36] Managing creative credits and online representation[00:10:35] Setting clear expectations and communication
Key Points Discussed:
Freelancing Opportunities: Understanding the landscape and benefits of freelancing during wedding season.Finding Freelancers: Tips on sourcing and vetting potential freelancers through social media and professional networks.Studio Dynamics: The impact of a positive and inspiring studio environment on creativity and productivity.Professional Development: Leveraging freelancing for skill enhancement and networking.Portfolio Development: Guidance on creating an impactful portfolio to attract premium engagements.Compensation Negotiation: How to approach discussions about pay in a way that respects both parties' values.Legal and Practical Tips: Essential paperwork and logistical details for integrating freelancers smoothly.
Jeni encourages all listening florists to embrace the opportunities and challenges of freelancing. By fostering clear communication and setting proper expectations, freelancers and studio owners alike can enjoy a mutually beneficial and growth-oriented relationship.
Call to Action:Subscribe to the Floral Hustle podcast for more insights on thriving in the floristry business, and share this episode with fellow florists who might benefit from these freelancing tips!