The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project Abagail Pumphrey - Business Strategist

This episode is truly all about you– how you get feedback from the people you ultimately want to sell to, and how to move forward. Many of my takeaways are coming off the back of a really big launch in my business. I did an event in May that allowed me to connect with over 7,000 small business owners, serve them high value, and go through a launch process on the back end.
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I’m going to talk about all the things I learned during this launch, not just what I did well or what I didn’t do well. In this episode, I want to help you identify what your next offer is going to be or potentially how to tweak an offer that already exists and make it sell even better.
Episode Highlights

What It Really Means To Make an Offer Irresistible [0:02:00] 

How to Create a Deal Without Losing Money in the Process [0:06:44]

Why I Chose To Create a Challenge (And Why You Maybe Shouldn’t) [0:09:43]

What’s Really Happening When People Choose Not to Buy From You [0:14:51]

One Way to Take Qualitative Data and Turn it Into Quantitative Data [0:21:26]

How a Survey Question Took Me By Surprise (And What I Plan to Do About It) [0:32:48]

Why It’s Simply Not Enough To Only Ask The Questions [0:38:58]


Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

Today’s podcast is the audio version of The Market Shift workshop, which I taught live yesterday! If you’d rather also see the visual slides, register to watch the full video replay instead, and it’s my gift to you– absolutely free. I want to see you be successful, which is why I shared the exact methods I used to build the foundations of my business in this value-packed episode.
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Tune in to learn more about:

THE ecosystem that represents online businesses today

How to create more predictable income and sustainably scale—regardless of where you’re starting today

The AI secrets top entrepreneurs use to stay ahead, boost productivity, and secure their future

The exact equation that’s making wealthy people wealthier so you can to steal, copy & paste it before it widens the wealth gap any further


Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

Today I'm sharing my journey of TikTok growth. I am less than two weeks into a personal challenge I put on myself to hit 10,000 followers on TikTok in less than 30 days. I’m currently at 7,400 followers! There’s no doubt in my mind that I’ll reach 10k.
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You might be surprised to know that this account has nothing to do with business. Honestly, that’s the reason I was so resistant to doing TikTok in the first place. Sometimes, people go viral for all the wrong reasons, and that really sucks. I’ve experienced it myself. But there’s an opportunity here. I’ll talk about some of the mindset shifts I had to go through. Tune in to learn how this applies to you and your business!
Episode Highlights

TikTok Is a Way to Say Hello

How to Really Start Getting Traction on TikTok

One Thing That Really Works on TikTok (If You’re Ethically Okay With It)

How To Kill Your Ego and Reach The People Who Need You Most

Preparing Yourself For The Opinions Of Others And Moving Away From a Teacher’s Mindset

An Unexpected Strategy For Growth

Walking the Walk Instead Of Talking the Talk

The Ultimate Principle Behind Finding What Works For You


Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

Priya Nalli is an Entrepreneur, Business Coach, and Real Estate Team Owner. She is also a wife, mom to two kiddos, and lover of food and travel. She wears many hats, and she’s been through a lot. But she is a strong believer in creating a life that aligns with your core values. During this episode, she joins us to share her personal story of triumph and bravery.
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For any listeners going through something hard, today’s message is going to touch and inspire you. But it also might open up some wounds that aren’t yet healed. So when you listen, make sure you are in a place where you feel safe and you can express whatever it is that comes up for you.
Episode Highlights

From First-Time Struggles to Finally Finding Success

The Moment That Changed The Way Priya Operates Forever

Finding Flow Through Systems and Support

Short-Term Sacrifices For Long-Term Goals

Future-Focus and Wisdom For The Journey


Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

Today, we’re talking about seven important lessons I learned from incredible bosses before I started my business. What inspired this episode is that tomorrow, I am meeting my old boss for lunch! This isn’t just any old boss, it’s my boss from my very first job right out of college. I interned with him and then ultimately became a full-time employee inside his agency which he still runs today. I’m so appreciative of the lessons I learned, not only from him, but all of the incredible bosses I had before I got here. 
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I totally believe corporate was not ultimately right for me and the way I want to show up and see my career morph over time. But I also know that I had incredible opportunities to learn from amazing mentors who had gone before me and done amazing things. These people have made me the strong leader that I am today because I was able to witness them being thoughtful in their position and how they stood by me and helped me to grow. I don’t think that everybody has this positive experience. 
Today, I want to focus on the lessons I learned while working for other people, and how that’s helping me to be a better leader now. When I say leader, I don’t just mean running a staff, I mean thought leader, someone who’s in charge of fostering community, and someone who is trying to put her ideas out into the world and have them be valuable to other people - tangible, actionable things that people can hold onto.
Episode Highlights

What it Means to Move Fast Towards Your MVP [0:07:08] 

The Single Most Important Thing About How You Do Business [0:10:12]

A Lesson I Didn’t Want to Learn And Why You Should Learn It Too [0:13:03]

How To Give Your People The Freedom To Get Creative [0:16:43]

Why You Should Only Present Options That You Want to Pursue [0:21:51]

Relying On Those Who Know More Than You Do [0:23:41]

What It Looks Like To Learn From The Experts [0:27:48]

The Story of Boss Project And How You Can Be A Part Of It [0:31:13]


Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

Rachel Miller joins Abagail today to discuss how to grow your email list to millions! Rachel is a marketing strategist who supports small businesses in growing their audiences organically. We’re digging into some simple strategies Rachel has used that have hugely impacted the overall growth of her business. Tune into this episode to be inspired to take action and be willing to make mistakes! 
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Episode Highlights

What it Really Means to Give People a Reason to Follow You [0:04:42]

How to Optimize the Time You Take to Build Lead Magnets and Market Them [0:20:00]

Leveraging the Algorithm and the Role of AI in the Future of Online Business [0:28:27]


Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.