What strawberry matchas and brand building have in common �‪�‬ Brandology

Two months ago, I fell in love with this strawberry iced matcha. I had seen an influencer post a photo of their drink from Matcha Therapy here on the Gold Coast where I live. It was the most aesthetic drink I have ever seen in my life and the branding was super cute on the cup. These first encounters with the brand lead me to drive 25 minutes from my house to try this strawberry matcha, and it was worth it! When it comes to building your brand, being able to hook the right people in fro...