Creative Brief BlogCast Graphos

This is a blog post about what ice skates, hockey sticks and pucks have to do with marketing a new product. Because believe it or not, there’s a lot in common between whatever you do, and ice skates*, hockey sticks, and pucks.

Andreas Schwabe is Graphos' Director of Media Services. Before that he was the first webmaster of the NHL's Edmonton Oilers, and among the first pro sports webmasters.

Is there demand for your product? What’s the ideal selling price and how will it affect the market segment? What is the brand promise? What’s the product’ unique selling proposition (USP) or differentiation in the market? After highlighting just a few of the moving parts, I might need to re-visit this topic again sometime. Professional sport does everything big. Success is big, failure is big.

If you learn the lessons of pro sports, your business can thrive in the big leagues.

Podcasting allows businesses and individuals to create their own globally distributed 24/7 perpetual media property all about your interest or business. So why do businesses hold off creating a podcast? They don't know how. That's where Podsummit III comes in. You can start benefiting from Podsummit III even before it happens. This blogcast by Andreas Schwabe tells you how.

Branding is not about invention, it’s about ownership.

You can invent the greatest consumer product in the world. It can solve an important problem, look beautiful, and work flawlessly. And it can tank miserably, or even be mowed down by an inferior competitor who succeeds in owning the market. Graphos Principal and CEO Laurier Mandin breaks down Apple, Volvo, and Danone, and how the brands managed to dominate simplicity, safety, and healthy living.

Read by Andreas Schwabe

At the heart of all this is that your website should be the hub of your marketing, a source of pride and a major competitive advantage for your business. If not, you’re quite simply mishandling your most valuable brand asset.

To start turning it around requires a change of thinking, a bit of a budget, and a plan. As a marketer or business owner, there is really no project more worthy of your time and energy.

Surviving in the most competitive and flooded online markets is far more than a guessing game. It requires data, testing and research. It requires tracking your marketing tactics to see if they're worthwhile. Those who ignore or abandon the powerful and useful tools of online marketing are destined for extinction. In this blog by the Graphos Team.

Dominating an industry requires an entirely different mindset from merely surviving or achieving profitability. You must be convinced that second place is the first loser, and believe with conviction your offering is by any measure far superior to the competition. Then set out to prove it in everything you do, every time. This blog by Laurier Mandin provides business leaders three important tools to turn your business into a segment and brand leader.

Ready by Andreas Schwabe