Cuseum Podcast Cuseum

After almost two months of coronavirus closures, many museums and cultural organizations are preparing to welcome visitors and members back. However, while organizations may be reopening, many are doing so in a graduated way and facing new challenges. In particular, many are realizing that tourism will be down for quite some time, which has the potential to profoundly affect admissions and membership revenue. At the same time, cultural organizations may have renewed appeal to local audiences as the world embraces a “stay local” or “staycation” mentality for the foreseeable future.
Join Dan Sullivan (Head of Growth and Partnerships @ Cuseum), Tim O’Connell (Director of Membership & Annual Giving @ North Carolina Museum of Art), Julie Knight (Director of Membership @ San Francisco Museum of Modern Art), Sewon Barrera (Digital Marketing Manager @ Exploratorium) & Daniel Vincent (Director of Membership @ Trustees of Reservations) as they discuss shifts in audiences and membership marketing strategy in light of coronavirus. This webinar will address how organizations can reorient the value propositions of membership and double down on local audience development to survive and thrive in the coronavirus era.

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Since the COVID-19 pandemic forced museums, zoos, and cultural attractions to close their doors, many have admirably turned their attention to new digital content projects, virtual public programs, and online events to help keep audiences engaged. Now, after two months of closures, many organizations are also beginning to monetize these digital initiatives through entrance fees, “pay what you wish” models, and other methods. Even as organizations open their doors (or plan to open their doors) to visitors once again, many are finding that the reduced capacity and restrictions on physical events and summer camps are placing greater importance on generating revenue through digital engagement initiatives.
Join Brendan Ciecko (CEO and Founder @ Cuseum), Christian Ramirez (Public Programs Manager @ Phoenix Art Museum), Michelle Mileham (Director of Education @ Tracy Aviary), & Laura Houston (Director of Education @ Elmwood Park Zoo) & as they explore various ways to monetize virtual programming and digital offerings. This webinar will explore ways to monetize traditional programming that has been shifted to digital platforms, as well as creative ideas that have generated new revenue streams. This discussion will also address some of the challenges related to reopening that cultural organizations are continuing to face.

Hosted on Acast. See acast.com/privacy for more information.

After almost two months of coronavirus closures, many museums and cultural organizations are preparing to welcome visitors and members back. However, while organizations may be reopening, many are doing so in a graduated way and facing new challenges. In particular, many are realizing that tourism will be down for quite some time, which has the potential to profoundly affect admissions and membership revenue. At the same time, cultural organizations may have renewed appeal to local audiences as the world embraces a “stay local” or “staycation” mentality for the foreseeable future.
Join Dan Sullivan (Head of Growth and Partnerships @ Cuseum), Tim O’Connell (Director of Membership & Annual Giving @ North Carolina Museum of Art), Julie Knight (Director of Membership @ San Francisco Museum of Modern Art), Sewon Barrera (Digital Marketing Manager @ Exploratorium) & Daniel Vincent (Director of Membership @ Trustees of Reservations) as they discuss shifts in audiences and membership marketing strategy in light of coronavirus. This webinar will address how organizations can reorient the value propositions of membership and double down on local audience development to survive and thrive in the coronavirus era.

Hosted on Acast. See acast.com/privacy for more information.

Due to COVID-19, many museums and cultural organizations are facing significant disruptions to revenue with the absence of gate attendance and on-site purchases. From membership extensions, halted acquisition campaigns, cancelled events, to public funding cuts, many other traditional revenue streams have also been interrupted. Even as organizations prepare to reopen and welcome members back, traditional events and other common revenue sources may be diminished or even off the table entirely for quite some time.
Despite the challenges, by rethinking the membership business model, initiating virtual events, and seeking out new revenue opportunities, membership departments and cultural institutions have the potential to bounce back, and membership can continue to be a primary revenue stream.
Join Dan Sullivan (Head of Growth and Partnerships @ Cuseum), Claire Byfield (Membership Manager: Engagement @ British Museum), Tom Knowles (Membership Events Manager @ British Museum) & Rosie Siemer (Founder & CEO @ FIVESEED Membership Consulting) as they discuss how membership, revenue, and events can be reimagined to bolster museums and ensure their financial health going into the future.

Hosted on Acast. See acast.com/privacy for more information.

For nearly two months, museums across the country have been physically closed due to the coronavirus. In response, cultural professionals have developed and delivered exciting new content across a range of platforms to keep their audiences engaged during these unprecedented times. Now, as some states lift their stay-at-home orders and the world prepares to slowly reopen, museums are thinking about what reopening is going to look like.
Join Brendan Ciecko (CEO and Founder @ Cuseum), Mark Sabb (Senior Director of Innovation, Marketing & Engagement @ Museum of the African Diaspora), Holly Shen (Deputy Director @ San Jose Museum of Art) & Ellen Busch (Director of Historic Sites Operations @ Texas Historical Commission) as they talk through the strategy, operations, process, and planning involved in reopening your museum successfully. This webinar will explore strategic planning, design thinking, and innovative approaches to welcoming your audiences back.

Hosted on Acast. See acast.com/privacy for more information.

Over the past several months, museums have been occupied with adapting to widespread coronavirus closures. Membership professionals have worked hard to adjust their communication, messaging, and membership fulfillment strategies, while continuing to reinforce the value of membership while physical sites are closed. Now, approaching two months into closures, many cultural organizations are beginning to think about plans for reopening, and some have already begun. What strategies, workflows, and policies can help facilitate a safe and successful reopening?
Join Dan Sullivan (Head of Growth and Partnerships @ Cuseum), Meghan McCauley (Director of Membership and Visitor Services @ Perez Art Museum Miami), Aidan Vega (Director of Membership @ Philadelphia Museum of Art), Laura Schmid (Membership Manager @ Cincinnati Nature Center), & Kristi Masterson (Director of Engagement and Operations @ Cincinnati Nature Center) as they discuss the steps and process of reopening. This conversation will include voices from organizations who have already opened to members, as well as those planning to do so in the coming weeks and months!

Hosted on Acast. See acast.com/privacy for more information.