Designing experiences that facilitate connection – Brent Henderson from Zupp Connection Club with Phil Santos

Brent Henderson is the founder of Zupp – an app that rewards college kids for going out to local bars and restaurants. I'm usually skeptical of startup dudes trying to "connect people," but Brent really does care about bringing friends together IRL.

We get real philosophical about bar culture and the nature of going out for college kids. Bar owners have never had to compete against such powerful couch magnets as Netflix and the (mostly) empty calories of Instagram connection, but we talk about the bars that are innovating beyond drinks and a dance-floor. We also get into Brent's incredible social media playbook. This one bops.