Empowerment Connection Mandy Liz

Have you been hesitant to use TikTok to grow your business? Bekah Eaker went from 0 to 17,000 followers in just 4 months, and she joined me for this episode to talk about all things TikTok! We cover whether you should even be marketing on TikTok, how to use TikTok as a business owner or personal brand, how to create content and find trends, and how to convert your followers into clients. We even break down the differences between TikTok and Instagram reels, and I share my best tips for repurposing your TikTok videos for Instagram marketing! 

Episode Highlights
(4:52) The differences between TikTok and Instagram Reels (8:44) What kind of businesses should be on TikTok (9:15) How I use TikTok as a business owner and Bekah as a personal brand (12:18) What makes a viral video (14:10) The best way to attract or repel clients (16:29) TikTok Creator Fund and monetizing from the app  (19:22) How I specifically use TikTok for business and what return I see on the time investment (20:47) How often should I post on TikTok? (23:03) TikTok tricks for higher engagement (26:19) How long does it take to create a TikTok video?  (29:00) How to convert TikTok viewers into clients (30:47) Who is the audience on TikTok? (32:38) What type of content should I share on TikTok? (32:28) 2 things you can do right away on TikTok to prep to make your first video (35:40) How to repurpose your TikTok video for Instagram Reels  
Links and Resources Mentioned 
Gary Vee - https://www.garyvaynerchuk.com/  @BekahEaker on TikTok   
If you like this episode, please subscribe to the podcast and leave a review!
Visit Mandy’s Website - https://mandyliz.com/
Connect with Mandy on Instagram - https://www.instagram.com/mandylizphotography/

When you hear the word “branding”, you might think of logos, fonts and colors... But that’s just a small part of what truly makes up your brand. In this episode we’re talking about all things branding. We dive into what makes up a brand, why you should consider building your personal brand, and when it might be time to consider a rebrand for your business.


Episode Highlights
(0:49) What is branding? What makes up a brand? (2:33) The 3 main things you should focus on for branding (2:38) Logos and purchasing decisions (3:51) Steps to take to establish your brand (4:43) The importance of building your personal brand (6:52) What to do if you've outgrown your brand and signs that it's time for a rebrand in your business (10:12) Why you shouldn't rebrand your business (11:45) An example of a really strong brand (12:04) The importance of consistency in the pictures you share for your brand  
Links and Resources Mentioned 
The 3 Pillars of Branding (Blog Post) - https://mandyliz.com/2020/02/17/the-3-pillars-of-branding-creating-a-consistent-brand-identity/ 

Are Your Business Leads Or Clients Ghosting You? (Podcast Episode) - https://mandyliz.com/2020/08/18/are-your-business-leads-or-clients-ghosting-you/ 

Building a StoryBrand by Donald Miller 

Timeless Mobile Preset Collection  Stunning photos have never been easier! Create pro photos for your brand and business with your phone with one-click editing filters!  https://mandyliz.com/mandy-liz-timeless-mobile-presets 
If you like this episode, please subscribe to the podcast and leave a review!
Visit Mandy’s Website - https://mandyliz.com/
Connect with Mandy on Instagram - https://www.instagram.com/mandylizphotography/

Do you ever feel like the algorithm is out to get you? Marketers share hacks and tricks to gain more followers on Instagram, but those hacks might actually be killing your engagement! In this episode I share 3 ways I see people self sabotage on Instagram and what you can do to organically grow your following instead.

Episode Highlights
(0:46) What you need to know about Follow Loops and Follow Trains (1:38) What to do instead of follow loops  (2:00) The second way you might be killing your Instagram engagement (2:31) What to do instead of using bots (2:57) The third Instagram hack I see people use to grow their account (4:02) What to do instead of joining a comment pod (4:42) Download my social media cheatsheet to organically grow your Instagram and actually see results from posting to social media (5:30) How to actually grow your Instagram account  
Links and Resources Mentioned 
Download my Social Media Cheatsheet (https://mandyliz.com/social-media-guide)   
If you like this episode, please subscribe to the podcast and leave a review!
Visit Mandy’s Website - https://mandyliz.com/
Connect with Mandy on Instagram - https://www.instagram.com/mandylizphotography/
Email Mandy at hello@mandyliz.com 

Are you thinking about starting a podcast? A podcast can be a great tool for your marketing and sales funnel and to grow your business.  In this episode I share a behind the scenes look at how I started and launched the Empowerment Connection podcast (plus how I debuted at number 10 in the marketing category charts)!
 
Episode Highlights
(1:00) Should you start a podcast? (2:15) How to start a podcast (step by step what I did when I started) (4:20) How to launch and market your podcast (5:45) How a giveaway can help you rank on the Apple Podcasts Charts (6:20) My mindset struggle with my podcast launch (7:40) My weekly podcast workflow (9:40) What I wish I would’ve done differently before launching my podcast  
Links and Resources Mentioned 
Libsyn Podcast Hosting (https://libsyn.com/)  Fiverr - Freelance podcast editors (http://www.fiverr.com/s2/9c43569eda)  Blue Yeti Microphone for recording your podcast (www.bluemic.com)  Pop Filter to attach to your microphone Audacity to record episodes (https://www.audacityteam.org/)  Submit your RSS feed to iTunes at iTunes Connect (https://itunesconnect.apple.com/login)  Submit your Podcast to Google Play through the Google Podcast Manager (https://podcastsmanager.google.com/)  Temi - Podcast Transcriber (https://www.temi.com/)  Headliner for creating audio grams (https://www.headliner.app/)   
If you like this episode, please subscribe to the podcast and leave a review!
Visit Mandy’s Website - https://mandyliz.com/
Connect with Mandy on Instagram - https://www.instagram.com/mandylizphotography/
Email Mandy at hello@mandyliz.com 
 

I’m sharing the biggest mistake I’ve made in my business and how you can avoid it! We’re talking about why your prospects and potential clients might be ghosting you (and I’ll let you in on a secret… I don’t think it has anything to do with your pricing)! Listen to learn what questions you should ask to create your client avatar, and how an avatar can generate qualified leads that are ready to work with you!


Episode Highlights
(0:49) What business owners do when they’ve been ghosted (1:25) The biggest mistake I’ve made in my business (2:02) How to know who to target with your marketing and messaging (3:04) Questions to ask before you write your client avatar description (5:13) The most important question to keep in mind with your client avatar (8:04) What to do if you struggle with identifying your ideal client avatar (8:52) 2 things to keep in mind after you’ve created your client avatar (10:26) Other ways to avoid ghosting in your business (12:01) What I learned from my business mistake  
If you like this episode, please subscribe to the podcast and leave a review!
Visit Mandy’s Website - https://mandyliz.com/
Connect with Mandy on Instagram - https://www.instagram.com/mandylizphotography/
Email Mandy at hello@mandyliz.com 

I fired my Pinterest manager and ended up with over 800,000 monthly viewers, almost doubled my website traffic and consistently book new clients every single month from that platform! Listen to this episode to learn about my Pinterest marketing strategy and how you can make more money through this search engine! 
 
Episode Highlights
(1:06) Why I fired my Pinterest Manager (1:52) Pinterest isn’t a social media platform (2:16) How to optimize and set up your Pinterest profile (keyword research and basic Pinterest set up) (3:30) How to set up Pinterest boards (4:45) How to create content for Pinterest (Fresh pins and Pinterest best practices) (6:46) An inside look at my own Pinterest marketing strategy with 3 examples of Pins, Pin Titles and Pin Descriptions (9:50) What to look for in Pinterest analytics (10:56) How to think about your client journey for Pinterest (12:00) Tools you can use to manage your Pinterest (14:23) Creative ways you can use Pinterest  
Links and Resources Mentioned 
Canva– The website I use to design my fresh pins https://www.canva.com/join/enchanting-healthy-mask 

Trello– I use a trello board to keep all of my Pinterest keywords and hashtags organized by category http://trello.com/ 

Tailwind – This is by far the best Pinterest scheduler out there https://www.shareasale.com/r.cfm?u=2513579&m=50947&b=768274  
If you like this episode, please subscribe to the podcast and leave a review!
Visit Mandy’s Website - https://mandyliz.com/
Connect with Mandy on Instagram - https://www.instagram.com/mandylizphotography/
Email Mandy at hello@mandyliz.com