Episode 137: Laura Frederick on How to Turn Thought Leadership into Dollars The Thought Leadership Project
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- Marketing
Episode 137: Creating and sharing thought-leadership content is an effective way to gain visibility and build trust with an audience, and generate billable work for your practice. But what if you could take things to the next level by monetizing your thought-leadership content itself—not merely using it to sell your services? That’s what Laura Frederick and Jay Harrington discuss in this episode. Almost everyone in the legal industry who’s on LinkedIn is familiar with Laura, and her daily contract tip posts. Laura is a lawyer, and founder of How to Contract, a contract training business focused on helping lawyers and in-house contract teams learn real-world contract skills, and ContractsCon, a contract training conference.
Episode 137: Creating and sharing thought-leadership content is an effective way to gain visibility and build trust with an audience, and generate billable work for your practice. But what if you could take things to the next level by monetizing your thought-leadership content itself—not merely using it to sell your services? That’s what Laura Frederick and Jay Harrington discuss in this episode. Almost everyone in the legal industry who’s on LinkedIn is familiar with Laura, and her daily contract tip posts. Laura is a lawyer, and founder of How to Contract, a contract training business focused on helping lawyers and in-house contract teams learn real-world contract skills, and ContractsCon, a contract training conference.