Export Like a Boss Export Like a Boss

**** UPDATE: The Texas Export Guide is available now! Visit the episode's notes on our website (www.exportlikeaboss.com) for a link to the Texas Export Guide ****

Today we are honored to feature a personality in the international trade publishing industry. In this episode, Alberto interviews Greg Sandler, founder and president of ThinkGlobal. ThinkGlobal produces export magazines and export guides that need to be part of every exporter’s promotional toolbox.

Some of the topics discussed in this episode are:
- ThinkGlobal’s resources for exporters
- Export USA
- The Export Guides
- International advertising strategies
- Advice for exporters
- And a special announcement from Greg!

Cross-border eCommerce, or conducting international sales using the internet, is growing as a channel for selling to buyers abroad. eCommerce is quickly becoming a critical tool for exporters that want to engage not only on business-to-consumer sales, but also on business-to-business and business-to-government sales.

eCommerce is one of the hottest topics in international trade, and today Alberto interviews Joshua Halpern, Director of the eCommerce Innovation Lab at the U.S. Department of Commerce. Some of the topics discussed by Alberto and Joshua in this episode are:

- The nine fundamental pillars of an eCommerce export strategy
- eCommerce challenges and how to overcome them
- Free tools to find eCommerce trends worldwide
- Authenticity as a competitive advantage
- The “We’re not in Kansas anymore” moment
- Benefits of traveling for exporters
- And more!

Today’s episode is very special because we have another first in the history of Export Like a Boss: Today’s guest is our first guest from Europe and is joining us all the way from the Netherlands.

Mark de Vries is EuroDev’s CEO. EuroDev is an amazing business development organization that has helped North American companies successfully expand in Europe for more than 20 years.

Mark has a wealth of experience in international business and business development. In this episode, he shares with us incredibly useful tips and advice on how to succeed in Europe.

We are honored to have Mark as a guest today and we are sure you’ll enjoy this interview.

In this episode, Alberto interviews Lynn Rich, Sutphen’s China Sales Manager and International Sales Application Engineer for other international markets (Latin America). Sutphen is a manufacturer of fire trucks located in Dublin, Ohio. It has been in operations since 1890, making it the oldest continuously owned and operated fire truck manufacturer in the country.

Some of the topics discussed in this episode are:
- Exporting to China
- Dos for export success
- Resources for exporters
- International marketing strategies
- Identifying and selecting international distributors
- And more!