From Concept to Market A-Z: Patents, Trademarks, Manufacturing, Sourcing, Marketing, Branding, E-Commerce - Surf Goggle Chr Kurtis Shipcott & Jon Berezay

From Concept to 1 Billion in Sales with Brian Smith Ugg Australia.  Jon Berezay and Kurtis Shipcott dive deep and ask about growing pains, raising money, corporate structure, the need for partners, etc.  “You Can’t Give Birth to Adults!”  Follow Brian Smith at www.UggFounder.com @BrianSmithUgg on Instagram BUY HIS BOOK “Birth of a Brand” Launching Your Entrepreneurial Passion and Soul at link below
https://www.amazon.com/Birth-Brand-Brian-Smith/dp/1582705356/ref=sr_1_1?ie=UTF8&qid=1461080262&sr=8-1&keywords=birth+of+a+brand   
 
The Beginning - Infancy Stage - The Toddler Years of Your Business - Warren Buffet - How to Choose Partners - Profitless Prosperity - Teenage Years - Ugg Imports, Ugg America, Ugg International, Ugg Holdings - 4 Mantras of Brian Smith - Do you Keep a Notebook by Your Bed? - 51% and Controlling Your Company - Meditation - Brian Does this Daily - Where do We Go From Here - Books, Speaking, Ugg Holdings - Did you enjoy this episode of the Surf Goggles Chronicles?  Yes or No hit up Jon Berezay at the www.SurfGogglesChronicles.com  and please share SGC with your friends. Our goal is to offer up value every episode and we do this by sharing our journey of Kurtis Eyewear from Concept to Market: Patents, Trademarks, Manufacturing, E-commerce, Marketing, Distribution and worldwide sales in over 65 countries with stories of horror and success.  Interviews with proven experts / SUBSCRIBE / itunes

Traditional Retail is Dying, but E-Commerce is thriving.  Jon Berezay and Kurtis Shipcott discuss the top 5 opportunities in E-Commerce as recently suggested in Entrepreneur Magazine on this episode of the Surf Goggles Chronicles.
 
Where to start? - Sell your Knowledge: Webinar, Videos Series, E-book - ETSY - Will do over 700 Million in Sales This Year - Dropping Shipping or Maybe Not - Affiliate Marketing: 6.5 Billion by 2021 - Highly Scalable and Low Cost - Selling DIY, Patterns and Designs - Moonlight to Freedom -  
Did you enjoy this episode of the Surf Goggles Chronicles?  Yes or No hit up Jon Berezay at the www.SurfGogglesChronicles.com .  Our goal is to offer up value every episode and we do this by sharing our journey of Kurtis Eyewear from Concept to Market: Patents, Trademarks, Manufacturing, E-commerce, Marketing, Distribution and worldwide sales in over 65 countries with stories of horror and success.  / SUBSCRIBE /

Why is traditional brick and mortar retail failing?  The worst year on record for retail store closures in the USA was 2008, but early into 2017 we have surpassed that.  Did consumers stop buying?  Consumer buying habits have changed and physical stores have been eclipsed by e-commerce.
 
Nordstroms, Sears, Staples and K-mart - 2008 was the worst year on Record until 2017 - What’s your downtown look like? Any changes in the last 5 years? - Amazon, Etsy, Alibaba, www.WarbyParker.com - E-Commerce is open 24/7/365 - Reminders: Social Media, Newsletters, 1 Click Away - Riches in the Niches - Grow your tribe - www.SurfGogglesChronicles.com -  
Opportunities galore for the e-commerce entrepreneur.  We hope you enjoyed this episode of SGC.  Word of Mouth means everything to us and so if you love this show please talk it up with all your buddies.  If you have questions you want answered on the show check out www.SurfGogglesChronicles.com

In this episode of The Surf Goggles Chronicles, Kurtis Shipcott reminds us, building your brand is not just kiteboarding with Sir Richard Branson and surfing with world champions.  “It’s not often talked about, but being an entrepreneur is lonely.” Jayson Demers.
 
Accountability - If your brand fails it’s your fault! - The Financial Stress & Uncertainty - Reluctant to Trust… It’s your baby after all. - Work Life Balance or Work Life Integration - either way it’s 16 hour days of work. - Loneliness - Yes, not all those hours are social, fun or rewarding. - Now you know why so many entrepreneurs meditate or exercise first thing in the morning.
If you’re early in your business you’ll be aware of these pitfalls.  If you’re all in and the peddle is to the metal then you’ll be glad to know you’re not crazy.  Enjoy the bipolar rollercoaster of Surf Goggles Chronicles Podcast Titles & descriptions plus show notes.

Why are you doing it?  What’s your goal? Jon Berezay talks Goggle and their Objective / Key Results.  We discuss Smart Goals and Kurtis talks how to eat an elephant… one bit at a time on this edition of the www.SurfGogglesChronicles.com
 
Jon discusses Co-Hosting a Social Media Event for Multi-Million Dollar E-Commerce Companies. - Does your company, brand or idea have a solid plan? - OKR and why Google has used it for 10 years. - SMART Goals. -Fina Instagram, Twitter, Youtube and Facebook. - Kurtis discusses his early metrics for Kurtis Eyewear - Analysis Paralysis - Google URL Builder: https://ga-dev-tools.appspot.com/campaign-url-builder/ -  
Being an entrepreneur has you wearing many hats.  Which hat should you wear the most?  Is it a $200 an hour hat or a $10 an hour hat?  What else should you 80/20?  What can you actually execute that moves the needle?  If you loved this show please share it with your friends and subscribe to SGC on itunes.
 

What is a funnel and how do you use them?  Is Your Product Over $100?  In this episode Kurtis and Jon share how they use lead magnets, funnels and marketing automation to offer value up front.  How do you go from 4% conversions to 8% and beyond?
 
What is a Funnel? - How does Kurtis Eyewear use funnels - What is Marketing Automation? - Campaign Basics - Building a Relationship and Increasing Conversions - The Future of Branding - Lionel Messi and Adidas - Infusionsoft - MailChimp - Constant Contact -  
Being an Entrepreneur, Brand Creator or Concept to Market Expert is a like riding a bipolar roller coaster of ups and downs.  It’s a journey and Kurtis and Jon want to help you navigate to success.  To learn more about Surf Goggles Chronicles or to ask a question check out www.SurfGogglesChronicles.com and please share this episode with a friend.