Lessons From A Podcaster Podsqueeze

Join us on this episode as Theresa Cantley, the voice behind "The C-Suite Mentorship" shares her podcasting evolution, from its humble beginnings at a Whole Foods to becoming a beacon for C-suite entrepreneurs. Discover how Teresa blends real-life stories with expert coaching to empower business leaders. Plus, get a peek into the powerful tools and strategies that streamline her podcasting process. Don't miss this episode packed with inspiration and practical advice for podcasters at any level.

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Links & Resources
Spotify : https://www.spotify.com/
Website : https://theresacantley.com/
Podsqueeze: Get 20% discount for a period of 3 months - Use coupon code: PODCASTERS at checkout.
Instagram : https://www.instagram.com/theresacantley
Facebook : https://web.facebook.com/theresaccantley
YouTube : https://www.youtube.com/@theresacantley
Twitter : https://twitter.com/theresacantley
LinkedIn: https://www.linkedin.com/in/andrewfrazier/

Timestamps
The evolution of podcast name (00:00:12) Teresa discusses the process of changing her podcast's name and the reasons behind each change.
Elevator pitch challenge (00:02:20) Teresa describes her podcast's focus on real-life experiences, coaching, and strategies for CEOs.
Incorporating interviews (00:03:52) Teresa explains how she incorporates both solo episodes and interviews in her podcast.
Content preparation and recording (00:11:24) Teresa discusses her approach to preparing and recording podcast episodes, including the challenges of sticking to a schedule.
Repurposing and publishing content (00:12:53) Teresa explains the process of repurposing and publishing podcast content, including the involvement of her team.
Podcasting as thought leadership (00:16:27) Teresa highlights the role of podcasting in showcasing thought leadership and justifying the investment in a podcasting team.
Most memorable episode (00:19:17) Teresa shares the impactful story of interviewing her best friend, who was diagnosed with cancer during the recession while they were shutting down their retail store.
Legacy of Impact (00:22:21) The significant impact of the episode on listeners and the legacy of storytelling through podcasting.
Unseen Impact of Podcasting (00:24:45) The impact of podcasting on the lives of unknown listeners and the legacy created through storytelling.
Advice for Podcasters (00:26:37) Teresa's advice on starting a podcast, being consistent, and investing in a team for growth.
Believing in Yourself (00:28:55) Teresa's journey from caring about others' opinions to embracing authenticity and using podcasting as a tool to share her message.

In the latest "Lessons from a Podcaster" episode, Tiago sits down with Andrew Frazier, who reveals the gritty reality of podcasting through his experience of hosting a live show while injured. Andrew dives into the essence of his podcast "Leadership Live at 805 Talk in Small Business" and how leveraging LinkedIn has amplified his reach. Get insider tips on live podcast production, content repurposing, and how podcasting can sharpen your communication while boosting your profile. Aspiring podcasters, this one's packed with practical advice you won't want to miss. Tune in for an episode that's as educational as it is entertaining!

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Links & Resources
Streamyard : https://streamyard.com/
Podsqueeze: Get 20% discount for a period of 3 months - Use coupon code: PODCASTERS at checkout.
Spotify :https://open.spotify.com/
Instagram : https://www.instagram.com/andrew_frazier_sbpro/
Facebook : https://web.facebook.com/SBProU/
YouTube : https://www.youtube.com/c/SmallBusinessProUniversity
LinkedIn: https://www.linkedin.com/in/andrewfrazier/
Website : https://www.sbprou.com/sbpro-founder-andrew-frazier

Timestamps
The bleeding incident (00:00:14) Andrew shares the story of doing a live show while bleeding and how he managed it.
Introduction to the podcast (00:01:14) Andrew gives a brief overview of his podcast, "Leadership Live at 805," and its focus on small business and entrepreneurship.
Reason for starting a podcast (00:02:27) Andrew explains the motivation behind starting a podcast and how it aligns with his business goals.
Utilizing LinkedIn for business (00:04:07) Discussion about the effectiveness of LinkedIn for business networking and content sharing.
Benefits of live podcasting (00:05:45) Andrew explains the energy and flexibility of live podcasting and how it contributes to engaging with the audience.
Managing talkative guests (00:06:45) Andrew discusses how he manages guests who tend to talk a lot during the podcast.
Tech stack for live podcasting (00:08:37) Andrew shares the technology stack he uses for live podcasting, including StreamYard and its capabilities.
Repurposing content from live to podcast (00:09:51) Andrew outlines the process of repurposing live content into a podcast and utilizing platforms like LinkedIn for content recycling.
Unconventional business story (00:12:06) Andrew recounts an unusual business story about monetizing geese poop, shared by a guest on his podcast.
Impact of podcasting (00:13:09) Andrew reflects on how podcasting has improved his communication skills and increased his visibility.
Advice for new live show hosts (00:14:26) Andrew offers advice to new live show hosts, emphasizing the importance of consistency and the value of historical content.
Conclusion and podcast details (00:15:28) Andrew shares the name and platforms of his podcast, "Leadership Live at 805," and where it can be found.

In this episode, Stacy Reed, the voice behind "Roadmap to 1 Million" delves into the art of using Facebook and Instagram ads to skyrocket your podcast's reach. Discover the secrets to crafting irresistible ad content, targeting the right mindset, and aligning your campaigns with your audience's journey. Stacey unpacks the power of a scientific approach to podcast marketing, the long-term game of ad investments, and the smart use of tools like PodSqueeze for content repurposing. Whether you're a seasoned podcaster or just starting out, this episode is packed with actionable insights to help you master the marketing game and set realistic growth expectations.

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Links & Resources
Meta Ads Manager : https://web.facebook.com/business/m/get-started-meta-advertising
ConvertKit : https://convertkit.com/
Active Campaign : https://www.activecampaign.com/
Podsqueeze: Get 20% discount for a period of 3 months - Use coupon code: PODCASTERS at checkout.
Spotify :https://open.spotify.com/show/5VtpX0z70uCnipXakfohz4
Instagram : https://www.instagram.com/StacyZeal.co
Facebook : https://web.facebook.com/StacyStyle03/
YouTube : https://www.youtube.com/@stacyzealco
LinkedIn: https://www.linkedin.com/in/sreed2582/
Website : https://stacyzeal.co/podcast/

Timestamps
Treating Your Podcast as a Scientific Process (00:00:00) Stacey discusses the systematic approach to podcast production and marketing, emphasizing the importance of standard procedures and workflows.
Transition from Chaos to Process (00:02:29) Stacey reflects on the challenges faced with her previous podcast and the transformation to a streamlined process for her current podcast, "Roadmap to 1 Million."
Using Paid Ads to Grow a Podcast (00:06:40) Stacey explains the effectiveness of using Facebook and Instagram ads to expand podcast visibility and attract new listeners.
Setting Up Ads for Podcast Promotion (00:08:53) Stacey provides insights on setting up ads for podcast promotion, emphasizing the use of specific episodes and video clips to capture audience attention.
Crafting Compelling Hooks for Ads (00:11:52) Stacey emphasizes the importance of understanding the target audience and crafting compelling messaging and hooks for ads to attract listeners to the podcast.
Understanding the Target Audience (00:13:52) Importance of targeting specific mindsets and providing solutions to attract listeners.
Measuring Ad Performance (00:15:16) Challenges and strategies for tracking ad performance and desired results.
Customer Journey and Sales Cycle (00:16:31) Understanding the customer journey, lead magnets, and nurturing audience through sales cycles.
Setting Up Tracking and Tagging (00:18:45) Methods and tools for tracking ad performance, tagging, and creating landing pages.
Utilizing PodSqueeze for Content Repurposing (00:22:08) Using PodSqueeze for show notes, social media clips, and content repurposing.
Starting Out and Organic Marketing (00:24:14) Recommendations for beginners, focusing on organic marketing before delving into paid ads.
Understanding What Works (00:26:33) Stacey discusses the importance of understanding what platforms work best for promoting a podcast.
Setting Expectations (00:27:19) The conversation focuses on setting realistic expectations for podcast growth and the effort required to achieve it.
Matching Effort to Expectations (00:29:00) Stacey emphasizes that podcast growth expectations should align with the effort put into marketing and promoting the podcast.
Promoting Effectively (00:30:08) Stacey advises on the importance of promoting the podcast consistently and strategically on chosen platforms.

In this captivating episode, Kristin, the voice behind "The Amazon Files," gets real about the unpredictable world of podcasting. Her journey reveals the power of vulnerability, the art of quick thinking, and how podcasting can be both a personal sanctuary and a strategic business tool. If you're a podcaster looking to embrace the chaos and turn it into your strength, this episode is a must-listen. Tune in to learn how to connect with your audience and leverage your podcast for success, all while staying true to yourself.

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Links & Resources
OBS (Open Broadcaster Software) : https://obsproject.com/
Descript: https://www.descript.com/
Podsqueeze: Get 20% discount for a period of 3 months - Use coupon code: PODCASTERS at checkout.
Zoom : https://zoom.us/
Instagram : https://www.instagram.com/mommyincome
Facebook : https://web.facebook.com/mommyincome
YouTube : https://www.youtube.com/@MommyIncomekristin
Website : https://classes.mommyincome.com/

Timestamps
The smoke alarm incident (00:00:09) Kristin shares a memorable moment when her smoke alarm went off during a live podcast recording.
Starting "The Amazon Files" (00:02:20) Kristin discusses the origins and focus of her podcast, "The Amazon Files," which provides e-commerce business tips and motivation.
Growth and audience size (00:03:10) Kristin talks about the growth of her podcast and the size of her audience, with approximately 30,000 monthly downloads.
Kristin's first episode (00:04:00) Kristin recalls her nervousness and the experience of her first live show, which attracted 33 live listeners.
Content creation and social media promotion (00:07:55) Kristin shares insights on content creation, editing, and social media promotion, including the use of clips to engage the audience.
Hiring and team management (00:08:34) Kristin discusses the process of hiring and managing a team, emphasizing the importance of defining needs and testing potential candidates.
Podcast growth and social media tips (00:13:55) Kristin provides practical tips for podcast growth, emphasizing the importance of being authentic and using social media to repurpose content.
Real-life relatability (00:18:10) Kristin highlights the value of sharing relatable, real-life experiences to connect with the audience.
The most memorable interview (00:18:17) Speakers discuss shocking and uncomfortable podcast interviews, including a guest using inappropriate language and being interviewed by an atheist.
Fear of negative impact on personal branding (00:20:47) The interviewer asks if the shocking interview episode went live and whether it affected the guest's personal branding.
How podcasting changed life (00:22:04) The guest shares how podcasting provided a platform to help others, act as therapy, and benefit her business.

In this captivating episode of "Lessons from a Podcaster," Tiago sits down with Arnold Stricker to delve into the art and heart of podcasting. Arnold shares his seven-year journey, including a poignant chat with photojournalist Henry Louis Weiler and the art of authentic storytelling. Arnold recounts thrilling moments, lessons from a 98-year-old WWII veteran, and the importance of genuine content and listening skills. Whether you're a podcasting novice or a seasoned pro, Arnold's insights on equipment, interviewing skills, and the evolving landscape of podcasting are invaluable. Tune in to discover how to elevate your podcasting game and why passion trumps profit in the world of audio storytelling.

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Links & Resources
Captivate : https://www.captivate.fm/
Descript: https://www.descript.com/
Podsqueeze: Get 20% discount for a period of 3 months - Use coupon code: PODCASTERS at checkout.
Instagram : https://www.instagram.com/stlintune/
Facebook : https://web.facebook.com/stlintune
Website : https://www.stlintune.com/

Timestamps
The impactful interview with Henry Louis Weiler (00:00:10) Arnold discusses the emotional and impactful interview with photojournalist Henry Louis Weiler.
Conducting emotional interviews (00:01:46) Arnold shares advice on conducting emotional interviews and allowing genuine emotion to come through.
The process of creating and publishing episodes (00:06:32) Arnold discusses the process from idea to publishing, including contacting sources, conducting interviews, and post-production.
Tips for growing a podcast (00:08:15) Arnold provides tips for growing a podcast, emphasizing good content, audio quality, and proactive social media use.
Arnold's experiences and perspective (00:11:33) Arnold shares how podcasting has changed his life, emphasizing the importance of doing what you love with integrity.
Practical tips for podcasters (00:14:42) Arnold advises on not getting overwhelmed with equipment, finding good content, and improving interview skills through practice.

In this engaging episode of "Lessons from a Podcaster," Tiago chats with Debbie, the host of Dream Power Radio. Debbie shares her passion for empowering listeners through interviews with experts and personal insights. She reveals how she sources fascinating guests and how she ensures her podcast provides value without feeling like a hard sell. Debbie also discusses the pros and cons of podcast networks, the importance of loving your craft, and offers advice for new podcasters. Tune in to learn from Debbie's five years of podcasting experience and get inspired by her episode with Swami Ananda on Awake Yoga.

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Links & Resources
Pod Match: https://podmatch.com/
Calendly: https://calendly.com/fr
Zoom: https://zoom.us/fr
Descript: https://www.descript.com/
Buzzsprout: https://www.buzzsprout.com/
Podsqueeze: Get 20% discount for a period of 3 months - Use coupon code: PODCASTERS at checkout.
LinkedIn : https://www.linkedin.com/in/thedreamcoach/
School of Podcasting: https://schoolofpodcasting.com/
YouTube Dream Power Radio: https://www.youtube.com/@thedreampowerexperience
Siteweb : https://thedreamcoach.net/

Timestamps
Debbie's Podcast Pitch (00:00:24) Debbie introduces her podcast, Dream Power Radio, as a place for empowerment and practical ideas for living a fulfilling life.
Finding Interesting Guests (00:01:16) Debbie shares her journey in finding guests, including using a promotional service and Pod Match to connect with diverse and interesting individuals.
Using Pod Match Tool (00:02:22) Debbie explains how Pod Match works, matching guests with podcasters, and the benefits of the service in finding relevant and interesting guests.
Balancing Promotion and Authenticity (00:03:42) Debbie discusses her approach to sharing unique services and ideas of guests without compromising the authenticity and mission of her podcast.
Starting the Podcast Journey (00:04:36) Debbie recounts the self-limiting belief she overcame to start her podcast and how it has become a therapeutic learning experience for her.
Solo Episodes and Personal Growth (00:06:24) Debbie reflects on the introspective nature of solo episodes and shares a powerful message from her spiritual journey.
Preparing for Interviews (00:08:16) Debbie describes her preparation process, including reading the guest's book and having a set of questions as a safety net for the interview.
Managing Interview Flow (00:10:04) Debbie discusses how she navigates back to the main storyline during interviews and the types of questions she asks in the pre-call to get to know her guests.
Scheduling and Tools Used (00:11:54) Debbie shares her use of Calendly for scheduling interviews and her podcasting process, including recording on Zoom and using PodSqueeze for editing and transcripts.
The power of podcasting networks (00:16:32) Debbie discusses her experience with a podcasting network, highlighting the pros and cons of being part of one.
Considerations for joining a network (00:18:22) Debbie shares her perspective on whether it's beneficial for new podcasters to join a network and what to look for in a good network.
The importance of loving what you do (00:20:24) Debbie emphasizes the significance of passion and love for podcasting, offering advice for those starting out in the industry.
Finding inspiration in podcast episodes (00:21:45) Debbie recommends an episode of her podcast, "Dream Power Radio," that inspired her and discusses the impact it had on her and her audience.