89 episodi

Marketing for eCommerce is a podcast hosted by Bryan Bowman, Founder of eCom Underground.

Each week he shares innovative strategies for acquiring leads and sales in your eCommerce business, whether on Amazon, Shopify, ClickFunnels or Big Commerce.

Each episode features actionable steps that you can implement immediately to start seeing greater profits in your eCommerce business.

The future of eCommerce success belongs to those that eliminate commodity and develop a community. That’s the key to creating a long-term asset that can be sold at a profit.

Listen to the real stories of entrepreneurs and business owners just like you and how they overcame struggles and found success.

Discover how to make Facebook advertising, Amazon advertising, YouTube advertising, Twitter Advertising, Google Adwords, Linkedin advertising (and more) work for your business.

Marketing For eCommerce with Bryan Bowman: Online Product Sales Strategies to Suffocate The Competition Bryan Bowman

    • Gestione

Marketing for eCommerce is a podcast hosted by Bryan Bowman, Founder of eCom Underground.

Each week he shares innovative strategies for acquiring leads and sales in your eCommerce business, whether on Amazon, Shopify, ClickFunnels or Big Commerce.

Each episode features actionable steps that you can implement immediately to start seeing greater profits in your eCommerce business.

The future of eCommerce success belongs to those that eliminate commodity and develop a community. That’s the key to creating a long-term asset that can be sold at a profit.

Listen to the real stories of entrepreneurs and business owners just like you and how they overcame struggles and found success.

Discover how to make Facebook advertising, Amazon advertising, YouTube advertising, Twitter Advertising, Google Adwords, Linkedin advertising (and more) work for your business.

    Maximize Profitability by Connecting with Customers, Ep #89

    Maximize Profitability by Connecting with Customers, Ep #89

    It’s Q4, sales are skyrocketing, and NOW is the time to connect with customers. As an eCommerce seller, you’re in the middle of the fight - outbidding your competition and getting products out to customers. But the big payoff comes in Q1. Prepare for that by nurturing those customer relations now. Don’t miss the window of opportunity. Listen to this episode - find out the importance of timing, how to build relationships with your customers, and how to maximize profit.
    Follow these crucial steps in connecting with customers Building bonds with your customers is key to the growth of your eCommerce business. The more you build those relationships, the more profitable they become. Follow these steps to connect with your customers:
    Systematize and automate followup Create more content  Build community These take time to set up so it’s important to block out time in your calendar. Do it TODAY. It will be worth the investment. You’ll start to develop relationships with your customers and connect with them. Listen now to hear more details of how you can do this.
    How to monetize those relationships The key to maximizing profitability is to act now. Remember, you have something people need and they’re willing to pay for it. Make the value of your product so high that it dwarfs the price. Understanding this concept was a game-changer for me and my business. Get to know your prospects and the reason they want your product. Then, position your product in a way that guarantees a sale. It’s not about manipulation, but rather, giving your customers what they want.
    What’s the CORE of your backend profitability? Some of the most successful brands have made it big through frontend acquisitions alone. But the backend is where the profit is. There are no advertising costs, no acquisition costs. The key to backend profitability is cross-selling. But remember, this has to be done in a timely manner. Don’t miss out. Follow up with your customers and make them an offer they can’t resist. Listen to this episode where I share what I’ve done in my business. It has had great results. Find out detailed steps on how you can optimize your backend profitability. Put money in your pocket by taking action TODAY! 
    Form a virtuous cycle that results in exponential growth Once you acquire the customer, make sales, and start maximizing profitability, you form what I call a virtuous cycle. This cycle leverages the four pillars - getting more leads, increasing conversion rates, increasing AOV, and maximizing lifetime value. As you make more money, it allows you to pour into getting more acquisitions. That leads to acquiring more customers and making more profit. Experience the big payoff firsthand by following the steps I outline in this episode.
    Outline of This Episode [0:33] What is the big payoff? [3:02] Maximize customer relations and profitability [6:57] Utilize these three things to strengthen those relationships  [10:14] How to monetize those relationships you’ve built [11:58] What is the CORE of your backend profitability? [15:27] How to see exponential growth in your eCommerce business Resources & People Mentioned “Do Things that Don’t Scale” - by Paul Graham Dan Kennedy Jay Abraham Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ On Facebook

    • 17 min
    Learn the Psychology of Success, Ep #88

    Learn the Psychology of Success, Ep #88

    The psychology of success begins with this question: Who do I have to become to have what they have? We each know someone successful in business or accomplished in a particular skill. It’s easy to think you could never achieve what they have. But consider this: instead of responding in jealousy or defeat, focus on what you could do to attain that level of success. 
    This perspective was a game-changer in my life and business. I had to focus on what it would take to get to that place of success. Listen to this episode where I talk about the need for a growth mindset. It will change your life and business.
    How to use the psychology of success to tap into your superpower A growth mindset is what’s needed to attain success. Some of the most wealthy people have the mindset that change is attainable. You can have the same mindset. Be certain that you can develop the skills you need to get to where you want to be. Find out how environment is key in making you rise to a level of greatness. You can’t simply rely on willpower alone. Tap into your superpower - adaptability. We as humans are the most adaptive creatures on the planet. Listen to this episode to learn how this superpower helps you rise to greatness and achieve things you never thought possible.
    Take deliberate steps - create an environment that forces greatness There are tactical things you can do to create an environment that forces greatness. I have to remind myself of these regularly. The first step is what I call elimination - getting rid of distractions. Think about it this way: The average CEO reads one book a week. I read two per week. Maybe you think you don’t have time to read. But if I asked how much time you spend on social media, your phone or TV, you’d see where your time is going. Instead of relying on willpower to turn off the TV, simply eliminate it. 
    This strategy of elimination goes hand in hand with making a huge investment. Learn how to invest in yourself. I’ve done it and have seen great results. Find out how big investments force you to become a better person. 
    Wake up your competitive spirit Another deliberate step you can take is to get competitive. Think of people you see as role models in your life - in business or other areas. We all need examples and it’s always good to learn from others. But go beyond that. Observe what they do and learn how to do it better. See them as your competitors. As you continue to improve on what they’re doing, you’ll get ahead of the game. Wake up that competitive spirit and it will become a huge asset in your business.
    Find the secret of ritual and routine  Another asset may be something that goes against your grain. No one likes to be told what to do, but the truth is that structure breeds freedom. If your goal is to succeed in life, the only way to get there is through a routine. It may sound uncanny - but the more structure you have, the more free you become. Listen to this episode to hear some of the rituals I’ve built. These not only give me more freedom in the day-to-day, but they also help me function in peak performance. Find out why these rituals and routines are more essential than mere willpower. 
    Outline of This Episode [0:41] The game-changer for me in life and business [7:30] Tap into your superpower [9:57] Create a forcing function for success [11:51] Be willing to make a HUGE investment to become the best [14:07] Wake up your competitive spirit [15:11] Create peak performance through ritual and routine Resources & People Mentioned Willpower Doesn’t Work - by Benjamin Hardy Mindset - Carol Dweck Warren Buffet Relentless- by Tim Grover Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ On Facebook

    • 18 min
    Implement this Effective Product Marketing Strategy, Ep #87

    Implement this Effective Product Marketing Strategy, Ep #87

    What’s the best way to use your product marketing to connect with your audience? It’s all about painting a mental picture. Learn how to communicate your unique selling proposition most effectively. The key is using simplicity and familiarity. When introducing your product don’t overcomplicate it. Listen to this episode to hear the best strategy to get people’s attention and how to get them to spread the word about your product.
    How schema plays an important role in product marketing Schema is information in your mind that’s familiar. Think about if I were to ask you what a pummelo is. If you didn’t know the answer, I could describe it in great detail - the color, the texture, the taste. But it would be most helpful if I said it’s like a super-sized grapefruit. I tapped into your schema of grapefruit to help you understand what a pummelo is. You can do the same when describing your product to tap into what the buyer is already familiar with.
    What is an IKOLA and how can you use it to your advantage? Steve Jobs talked about using what he called “IKOLAs.” It’s an acronym for “it’s kind of like a…” 
    One of my favorite branding examples is Scrubbing Bubbles. In their branding, they use an IKOLA. They don’t talk about the chemical composition of the product. They help you visualize it by giving personality to these bubbles. It’s kind of like having small scrubbers doing a thorough cleaning job in your bathroom. It’s easy to understand and remember the product. Find out how to use IKOLAs in marketing your product and see the difference it makes.
    Make it simple. Don’t speak techno-babble “The quicker picker-upper” 
    “Just do it” 
    “Melts in your mouth - not in your hands”
     
    These well-known product descriptions create images and emotions that we’re familiar with. They’re perfect examples of simple communication that creates desire in a customer. Speaking simply doesn’t mean dumbing down ideas. It’s a way to connect people with your product. In behavioral psychology, studies have shown that when people are confronted with a complex idea, it triggers an alert in their brains. This leaves room for doubt and confusion, hindering the decision-making process. You want your customers to say yes - not maybe. Don't give them a reason to look elsewhere.
    How to make your USP stick When you keep your marketing ideas simple, it helps you do two things - tear down barriers and tap into something your customers already know. It’s easy to understand, it makes them stop, and it gets their attention. Once you have their attention, trigger emotions that cause them to take action. Find out in this episode the best methods on how to tap into people’s schema. It will make your product memorable and easy to share.
    Outline of This Episode [1:57] Find help in your marketing by using this simple illustration [3:17] How you can best communicate your USP [5:03] Make it simple. Don’t speak techno-babble [8:15] How to tap into people’s schema Resources & People Mentioned Made to Stick - by Chip Heath & Dan Heath Steve Jobs Russell Brunson Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/  On Facebook

    • 11 min
    A Superpower Swipe File Can Help You Pull Out Of Personal Slumps, Ep #86

    A Superpower Swipe File Can Help You Pull Out Of Personal Slumps, Ep #86

    We all have superpowers - the problem is that most of us don’t recognize them as such. We need others to point them out to us. This episode is about that - and it’s sparked by a conversation I was having with a friend just this week. He’s feeling down, like it’s hard for him to get himself into the game and I totally understand the feeling. I want you to hear what I shared with him because I think it’s powerful. If you can do this one thing you’ll equip yourself with the tools you need to pull yourself out of that slump every time it happens.
    Give yourself permission to feel down. On the other side of pain is tremendous power Before we get too far into this, I want you to understand something - nobody can be motivated and “up” all the time. Life simply isn’t that way. In spite of the impression we get from Instagram, nobody’s life is perfect and happy all the time. And here’s the good news - it’s OK to feel down. We need to learn how to let the pressure off of ourselves and quit expecting that we should be full of motivation and energy all the time and give ourselves permission to be down when the time comes. When we can do that - and work through the painful down time - we’ll find tremendous reserves of power available on the other side.
    Start with the 5 core elements you need as a human being One last thing before I tell you what I told my friend. As human beings we all need 5 core elements to be well adjusted and healthy. Too often we jump to radical things like therapy or fasting or a crazy eating plan when all we really need to do is focus on these 5 basics consistently.
    What are they? Water, sleep, movement, diet, and air. I spend a small portion of this episode explaining what I mean by each of those and why they are so important. If you take nothing else away from this podcast but can get yourself going in the right direction with these 5 things, you’ll be doing well.
    Do you know what a swipe file is? The concept of a swipe file comes from the famous copywriters who have made their money by fashioning headlines, marketing campaigns, and advertisements. They would pay attention to the other marketing and branding going on around them and keep examples of things that inspired them or that they thought were particularly brilliant. When they were ready to create their next piece of work, they would not start from scratch. They’d go to that swipe file and begin pursuing the ideas that had made them want to do great work themselves. Without fail, they’d find some ideas to put together that would serve as fuel for their current project.
    Keep that concept in mind as I reveal what I told my friend. He needs to create what I call a “superpower swipe file.”
    What the heck is a superpower swipe file? Along the lines of a traditional swipe file that any entrepreneur, writer, or business owner might create, you can and should create your own personal swipe file. It’s not for capturing great business ideas - it’s for capturing the great things that are said about you, your services, and your products. When people praise us, we need to do more than just say “thank you.” We need to pay attention. And if we are able to pay attention over time - by keeping the notes, emails., etc. - we’ll be able to encourage ourselves with the truth of what others have seen in us, on the spot, when we need it. My friends - please start your superpower swipe file today. 
    Outline of This Episode [0:37] The reason I’m sharing this topic with you [1:23] The feeling of being stuck, being out of the game, without motivation [2:01] Give yourself permission to feel down [3:32] Nature is a tremendous resource for resetting your mood [4:55] 5 core elements everyone needs [8:08] Create a superpower swipe file [12:52] And about a business swipe file...   Connect With Bryan Bowman Bryan’s website: https:

    • 14 min
    Words have Power - Learn to Use Them Well, Ep #85

    Words have Power - Learn to Use Them Well, Ep #85

    Words have power. But there’s one word considered to be magical because it’s the most powerful. It affects things like the kinds of people you’re drawn to, what foods you like, and even what you do for a living. What is this magic word? It’s your name. There’s been a lot of research done about the power of names and the words we use. Listen to this episode to hear how you can use names in your eCommerce business. It can be a game-changer!
    Find out how words can be used as a strategy statement A name helps define the purpose of something or someone. It has so much power and can be used as a strategy statement. Take Thomas Edison, for example. He had a team who ran numerous experiments. He named them “muckers.” That may sound like a random name, but he used it purposefully. When doing the experiments, the muckers didn’t have to ask what the next step was. Their given name helped eliminate the question of what they were responsible for. It defined them and their purpose. Learn how you can use names to benefit your business.
    Why you should call your customers “clients”  What’s the difference between customers and clients? Customers are transactional relationships. They give you money, you give them a product. Clients, on the other hand, see you as a trusted adviser. You develop relationships with clients and you sell products to customers. I call all of my customers clients. Whether they’ve bought any product or not, internally in the company, everyone is a client. Try it. Start calling all of your customers clients. Listen to find out how making this simple change in words can make a BIG difference in your mindset and ultimately in your business.
    How you can add intrinsic value by naming products As you think about the power in a name, correlate that to your products. A practical tip you can start using TODAY is to name everything. It’s a rule I live by. This especially works well with bundles. For example, if you put three products together, don’t just call it a three-pack. Give it a name like “the fresh start pack” or something that catches the buyer’s attention. Create an irresistible offer and add value to it by giving it a name. Listen to this episode to hear about a company that did this well.
    Learn to use words to gain a competitive advantage Since we know names are the most important words, it’s vital to remember other people’s names. I make a point to do this any time I meet someone. I know the power of that and how it makes them feel. It makes them feel like their voice is heard. I’m always amazed by the connections I make with people by doing this. 
    Names - remember them and use them to market your products. Very few sellers use this simple practice and it can help you gain the competitive advantage you need.
    Outline of This Episode [0:43] What is the power in a name? [3:23] Do you want customers or clients? [5:17] Why it’s important to name your products  [8:46] How to gain a great competitive advantage Resources & People Mentioned Thomas Edison Thomas Edison’s Muckers Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ On Facebook

    • 10 min
    Fundamentals in Business that Differentiate Your Brand, Ep #84

    Fundamentals in Business that Differentiate Your Brand, Ep #84

    How can music relate to the fundamentals in business? If I tapped out the beat of a song, what is the likelihood of you guessing what it is? A study was done about this and it was expected that 50 percent of people would be able to recognize a song, but only 2.5 percent were able to identify it. When I tap out a song, I already know the melody in my head. But to you, it just sounds like random tapping. When I tap out a song, I already know the melody in my head. But to you, it just sounds like random tapping. 
    It’s the same in the world of business. When you launch your product for the first time, you need to get your audience’s attention. You know all the time that went into choosing that product but others don’t. You know the melody of your “song,” while others just hear noise. Listen to this episode to find out how to make your music known by differentiating your product. 
    What are the five fundamentals in business? If you’ve been listening to me over the years, you have heard me talk about these five fundamentals. But it’s important to realize that having a passion for learning about them isn’t enough. You must have a passion for executing these in your business:
    Unique selling proposition Irresistible offer Unique value proposition Unique experience proposition Unique safety proposition Listen now to find out the best way to implement these into your business TODAY. Learn how to connect your audience with your brand and be ready for great results.
    How to define your unique selling proposition (USP) Going back to the music analogy, the melody line is your USP. It’s the thing that differentiates you from the rest of the competition. One of the best descriptions of how USP can be summed up is a phrase that answers the question, “Why should I, the prospect, do business with you given all the other choices available in the marketplace?” Learn from other brands and see what they’re doing. Find out in this episode some of the best methods on how to define your USP. 
    Learn how to use your unique value proposition and irresistible offers to draw customers in Your unique value proposition (UVP) points out why your product has value. It’s your job to make the value of your product so high that it dwarfs the price. Focus on what value you can bring to the customer. Think of creative ways of how you can put products together so that the sum of them becomes more valuable than each individual part. Listen to this episode to hear more about the importance of UVP and creating irresistible offers. Learn how you can use these to keep your customers coming back for more.
    Find out how to create raving fans So many sellers focus solely on acquisitions - which of course are vital to driving growth. But to ensure success, you MUST become passionate about the post-purchase experience. This is where the unique experience proposition comes in. When customers have a positive experience with you, they’ll become raving fans and your strongest advocates. Along with building these relationships, you must also ensure buyers that there’s no risk in the transaction. Find out how you can make them feel safe and ready for the purchase.
    In your business, it doesn’t matter what stage you’re in. Always start here with the fundamentals. Differentiate and grow your brand by implementing these TODAY!
    Outline of This Episode [2:15] What does music have to do with your business? [6:48] Define your unique selling proposition to stand out from the competition [10:00] How your unique value proposition draws customers in [12:04] Create raving fans with your unique experience proposition [13:27] Build confidence in your buyers with your unique safety proposition Resources & People Mentioned Russell Brunson Dan Kennedy Ready, Fire, Aim - by Michael Masterson Connect With Bryan Bowman Bryan’s website: https://www.ecomu

    • 16 min

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