Movers & Shakers, a Podcast by Porch Group Media Porch Group Media

The rising cost of living, inflation, and the surge in remote work are driving significant shifts in migration patterns.
Ryan Cox, Director of Marketing at SIRVA Worldwide Relocation & Moving, joined the PGM team to share key insights from the 2023 North American Van Lines migration study. Together, we examined the evolving landscape of relocation and its implications for marketers.
In this podcast, you’ll discover:
Key trends in American relocation and migration patternsFactors influencing moving trends and their impact on marketing strategiesThe importance of targeting new movers 

In 2024, SEO continues to evolve rapidly, with a strong emphasis on user experience, relevancy, and adaptability. With the integration of AI and machine learning, search engines are becoming increasingly sophisticated, requiring marketers to prioritize quality content, technical optimization, and a holistic approach to digital marketing strategies for maximum visibility and success.
In this episode, we will provide invaluable insights and actionable tips to help you drive organic traffic, improve your rankings, and achieve your SEO goals.
Key Topics
Best practices for on-page and off-page optimization in 2024Leveraging content marketing and link building to boost your SEO effortsMeasuring success and refining your SEO strategy for continuous improvementAI and the future of SEO

The P&C insurance market is encountering challenges like climate change, rising claims costs, and evolving customer expectations.
This podcast explores how leveraging property data helps insurers enable more accurate risk assessment, personalized underwriting, and proactive claims management.
Key Topics
Key challenges in the P&C insurance market today and their impact on profitability and competitivenessHow property data can provide valuable insights to insurers, enabling better risk assessment and improved claims management processesAn exclusive sneak peek at PGM’s upcoming property data product, Home Factors. Discover how our property data insights on the interior of homes can boost your underwriting decisions

In 2024, marketers are facing several challenges, including cookie deprecation, evolving privacy regulations, and budget constraints. 
In this podcast hosted by Larisa Bedgood, Head of Marketing at Porch Group Media, we will hear from Michelle Taves, GM of Porch Marketing Group on strategies our team of experts is finding success with, as well as what we are recommending to clients to maximize their marketing performance.
Key Topics
Learn how to implement an “all-party data” strategyGet data quality tips to elevate campaign performanceExplore the competitive advantages of leveraging new mover marketingLearn about the benefits of adding CTV to your media mixDiscover how to modernize your direct mail marketing strategies

The demise of cookies is officially underway. On January 4th, Google began phasing out cookies, starting with a limited test to restrict cookies for 1% of Chrome users. By the end of 2024, Google plans to eradicate cookies for the entire Chrome user base.
What does this mean for marketers? It’s time to dump cookies and embrace new privacy-compliant marketing strategies. In this podcast, we will provide guidance and recommendations on how to adapt to the new privacy landscape and make a seamless transition to cookieless marketing. 
Key Topics
Strategies to ethically cultivate and leverage zero- and first-party dataBest alternatives to third-party cookies in 2024How to use predictive modeling to understand consumer intentThe importance of leveraging an all-party data strategy across channels

In a digital landscape where inboxes overflow and social media feeds are cluttered with advertisements, direct mail offers a compelling choice for marketers looking to engage their audience in fresh and exciting ways. 
In this podcast, Larisa Bedgood, Head of Marketing at Porch Group Media, and Michele Maxfield, General Manager of Welcome Wagon, join us to explore the innovative and impactful ways in which direct mail can enhance your marketing campaigns. Tune in for valuable insights and actionable takeaways to help you achieve exceptional results in your 2024 marketing campaigns.