24 episodi
No Bull Marketing Ideacast BH&P
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- Economia
The No Bull Marketing Ideacast offers a fresh look into the world of marketing today, seen through the eyes of senior marketers, business leaders and investors. What are the challenges and opportunities that are keeping marketers awake at night? How are the uncertainties we face in our daily lives affecting the marketing and brand strategies that CMOs are employing? And how can agencies help marketers to respond better in the face of change?
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SEASON 3 EPISODE 8: Know, Like, Trust \ Mark Harris, Enterprise Doctor
In this final episode of Season 3, we come back to fundamentals. Who ar your buyers? where are they? Why do they buy from you?This is about people as much as it is about brands, and it's equally relevant to enterprise and to solopreneurs.Sit back, and enjoy!We'll be back in the spring.For more insights and to stay up to date with all the latest information from BH&P, visit our website, or follow us on LinkedIn.BH&P is a B Corporation, certified in September 202...
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SEASON 3 EPISODE 7: Founding the World's First Baby Rhino Orphanage ft. Pete Richardson
Hold your horns - we’ve got Pete Richardson, Director of Urban Rhino Gin, on the podcast this week.Tune in as Pete shares his wild and wonderful journey from golf marketing and PR in South Africa, to taking his newly acquired gin brand, Urban Rhino, to market to save baby rhinos from the poaching crisis with every bottle sold.Check out The Rhino Orphanage's website here.Explore Waterberg Rhino UK's website and solutions here.Follow BH&P on:Instagram LinkedInTwitterFor more insights a...
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SEASON 3 EPISODE 6: How the Online Safety Act & Brand Safety Impact Marketing ft. James Beaven & Adrian Land
Influencer Marketing: What Worked Yesterday, Won’t Work Today. Join Becky and RippleXN co-founders, Adrian Land and James Beaven, as they explore the cutting-edge of influencer marketing. Hear how AI will revolutionize the industry, providing real-time insights and compliance assurance. Whether you’re an agency aiming for pitch perfection or a brand in search of ROI and reliable eyes and ears in the new creator economy, this conversation with two marketing experts is a must-listen.Follow Adri...
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SEASON 3 EPISODE 5: Building a Resilient Brand ft. Virginie Dafforn-Gorgemans
The Power of Resilience. Join us for an extraordinary conversation with Virginie Dafforn-Gorgemans, Head of Marketing and Proposition at Arbuthnot Latham & Co. From overcoming a devastating injury to shaping a 200-year-old resilient brand in the midst of a pandemic, Virginie shares her insights on triumphing against the odds. Tune in now!Follow Virginie on LinkedIn.Follow BH&P on:Instagram LinkedInTwitterFor more insights and to stay up to date with all the latest ...
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SEASON 3 EPISODE 4: The Episode All About Brands ft. Nick Moore & Claus Larsen
Different is great. But, 90% of the time, being ‘different’ is irrelevant.As a New Yorker, standing out from busy crowds is second nature for some! MD & Strategic Head of Addison, Nick Moore is one of those talented marketeers. Hear how Nick has helped countless brands not just be different, but really work, with a three-part framework.Oh, and we’ve got a special guest from BH&P’s own team, Creative Director, Claus Larsen!Chat about brands and connect with Nick on LinkedIn.Discov...
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SEASON 3 EPISODE 3: Generative AI & The CMO ft. Yoav Rimon
AI and Generative AI can elevate the working lives of busy C-suite marketers. Not just by producing interesting, artificial images.For C-suite marketers looking to understand and use the power of AI on studying markets and business processes, our latest fun episode on generative AI with mar tech expert, Yoav Rimon, is live here!Learn more about Brew and their exciting toolsets here. Follow and connect with Yoav on LinkedIn. Follow ...